Here to help your higher education marketing, we’ve put together this handy guide with university print marketing ideas for every season!

What to Look for in a Direct Mail Printer
Experience with variable data printing applications in your industry
Every industry has unique concerns and nuances to address. Therefore, industry experience matters when selecting a print partner for your variable data, direct mail projects. Preferred Direct has vast experience and a proven success record in many industries that rely on direct mail, including those that must meet strict privacy and security requirements.
- Healthcare providers
- Insurance companies
- Financial services providers
- Colleges and Universities
- Franchises & Dealerships
- Businesses and Retail
- Energy & Utilities
- Nonprofit organizations
Compliance with HITRUST and HIPAA
Preferred Direct is a HITRUST CSF certified direct mail printer. We approach every project with the HITRUST Common Security Framework (CSF), the most widely adopted security framework in the U.S. healthcare industry, in mind. Following HITRUST CSF standards means we handle our customers’ data in a way that meets regulatory compliance requirements and reduces risk. [DM1] We also adhere to the latest HIPAA regulations for protecting sensitive patient data. We apply the necessary security measures so that organizations have compliance with peace of mind.
Advanced printing technology to ensure the utmost accuracy and print quality
Technology changes at a rapid pace. To ensure you get the best quality outcomes and efficient pricing from direct mail production runs, make sure your direct mail printer has the latest equipment and software. Preferred Direct has cutting-edge digital and inkjet printing technology. Our HP T240 HD and Xerox® Impika®, presses deliver optimal production speed and cost-effectiveness for continuous feed inkjet printing. We specialize in accurate, high-speed lasering and ink-jetting, with the flexibility to communicate custom, personalized messages, thanks to our state-of-the-art equipment, software applications, and skilled team. This is Why Direct Mail Is Still Effective.
Supporting Solutions beyond printing
In addition to mailing database management, customization, and printing of your direct mail, we also offer:
- Match mail
- Fold
- Perforate
- Insert
- Postal discounts
- Deliver mailings to the post office
- Manage inventory
We also offer expert design services to give your direct mail the visual appeal needed to attract your recipients’ attention and engage their interest.
Choose the Preferred Direct Mail Printer
With over 30 years of experience in commercial printing and mailing fulfillment, Preferred Direct is the preferred direct mail printer for many companies nationwide. We have the technology, capacity and drive to assist you in your communications efforts. From design to delivery, we handle your data with care, delivering your direct mail on time and on budget. Contact us today to request a project estimate and let’s get started!

Infographic: Higher Education Marketing Print Ideas

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