Author: Chris Nee

5 Pro Tips for Your Annual Company Newsletter

5 Pro Tips for Your Annual Company Newsletter

5 Pro Tips for Your Annual Company Newsletter

In the world of business, annual company newsletters are the best source of distributing a company’s journey over the past year. These annual reports have become far more than just a measure of successes in numbers. Companies have used these newsletters to showcase achievements and company growth, highlight employees, share customer stories and testimonies, as well as future company goals and aspirations.

Are you new to the world of business marketing? Here’s a few tips from the Print & Mail Pros at Preferred Direct to ensure your next company newsletter captivates your shareholders, customers, employees and beyond.

#1 Use Engaging Visuals! saddle stitch printing booklet

Nothing will lose a team’s attention faster than looking at a company report of words and bullet points. Incorporating strong visuals such as photos, charts, graphs, and infographics make data and content more digestible. If possible, try to use real photos of your headquarters, team members and customers. A stock photo can be easy to spot and makes it less relatable. It’s important to incorporate your company colors throughout your report to always reinforce your brand message and look. Annual reports don’t need to be boring! Contact Preferred Direct for a design consultation and we’ll help you ideate your next  company newsletter for top ROI.

#2 Make Your Company Newsletter Personal

An important aspect when it comes to your company newsletter is to be open and honest about your company health. Take this as an opportunity to showcase your successes and achievements, environmental/social initiatives, key milestones, and noteworthy events. This is also a good place to provide an overview of financial achievements such as profits and revenue. Alternatively, incorporating lessons learned and other shortcomings can show company transparency, inspiring loyalty and helping prevent larger loss in the future. By sharing future plans and strategies, along with potential challenges, you can add a personal touch to your company newsletter that help empower and inform your greatest assets – your employees and supporters.

#3 Keep it Clean & Organized

To ensure your message is received accurately, the content must be clean and structured to be easy to read. Not everyone reading your company newsletter is an executive or even a tenured team member, make sure to use easy-to

Company newsletter pagination services-understand verbiage and visuals so readers of all professional levels can follow along.  Using easy-to-read typography, incorporating sections and titles, and having a clear strategy to your newsletter is imperative. Contact the Preferred Direct team for pagination services.

#4 Make it Professional

We’ve all gone to events where you end up with a handful of brochures you never even look at. Make your annual reports stand out with professional bindery and finishing options from Preferred Direct! We offer spiral bound, perfect bound, and saddle stitch binding, along with the printing and mailing of your newsletter. Your board members, shareholders, employees, customers, and donors deserve a professional polished print they can take pride in.

#5 Embrace Digital!

Embracing the digital world allows viewers to access  your annual newsletter more readily and at their own pace.  With the increase of individuals using their phones to view professional documents, having a digital copy of your annualcompany newsletter binging and finishing report can help spread your message even further. Using Preferred Direct’s email marketing service, you can share the digital newsletter, as well as grow your direct mail newsletter list annually. You can also combine print and digital mediums by using QR codes in your printed company newsletters that link to special landing pages. Contact our team to learn more.

Now that you understand your newsletter is more than just a transfer of information down the chain of command – it’s a strategic communication tool for multiple audiences. Let’s get started!

preferred directAt Preferred Direct we offer a wide range of services that will set your annual reports apart from the rest. Our skilled designers and state-of-the-art equipment provide what you need to achieve a professional look and the consistent branding your company deserves. From pagination to distribution, we can design, print, and mail your next annual company newsletter, from start to finish. Contact us to get started today.

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Print-on-Demand: A Game-Changer for Economical Print

Print-on-Demand: A Game-Changer for Economical Print

Print-on-Demand: A Game-Changer for Economical Print


Businesses and entrepreneurs alike are constantly seeking ways to streamline their processes and reduce costs. More and more companies are moving away from traditional mass printing methods with large print runs, substantial overhead expenses, and the risk of unsold inventory. With the emergence of the Print-on-Demand (POD) through digital printing technology, customers now have a more economic and efficient solution for their mass printing needs. Preferred Direct, an industry-leading print, direct mail, and digital communications partner, is proud to offer Print on Demand services to customers throughout North America. In this blog, we will explore this lean printing technique, how it works and its advantages and applications for businesses today.

What is Print on Demand (POD)?

Print on demand (POD) is a business model and printing technology that allows companies to print products in small quantities. The key concept behind the growing success of print on demand is that products are printed or manufactured only when they are ordered, reducing the need for large, upfront inventory and associated costs. Here are some of its unique advantages:

Reduce Costs & Waste

print on demand

Traditional printing often entails substantial upfront costs for mass orders and the risk and burden of storing inventory. With Print-on-Demand, customers can eliminate these overhead costs by printing copies in smaller batches over their contract lifetime. While the per-unit cost of Print-on-Demand books may be slightly higher than bulk offset printing, the overall cost savings come from avoiding warehousing and waste costs.

Companies and entrepreneurs can maintain a manageable inventory of print collateral at a time and order more (or less) throughout their contract, reducing the financial risk of unpredictable sales or fails. Talk to your print partner to understand lead times, order minimums, payment terms and more. Preferred Direct’s digital printing and finishing services ensure your books, catalogs, documents and more remain available without the need for extensive storage space or the risk of obsolete inventory.

Economic Self-Publishing

Print-on-Demand is an economic and accessible option for independent authors and small publishers. With the rise of entrepreneurs selling print products direct on platforms like Amazon and Facebook, Print-on-Demand can help the average author get to official publisher level. While traditional offset printing may not be cost-effective for those with limited resources or those who don’t need large print runs, currently. This democratization of mass printing has expanded the range of voices and content available to consumers, and Preferred Direct is here to support entrepreneurs on this exciting journey!

Rapid Turnaround

Time is of the essence in the world of business. Print-on-Demand technology allows for quick turnaround times, enabling orders to be anticipated, printed, and shipped to customers within days. This rapid response reduces lead times and allows for faster printing and delivery. With Print-on-Demand, the printer and customer must have a relationship based on communication to strategically print as needed.

Customization and Personalization

Considering you are printing in small batches, clients can make updates and revisions to each run with Preferred Direct’s variable data and digital printing technology. This feature is particularly useful for educational materials, corporate publications, and political or niche markets, giving you the flexibility to tailor your content as things change.


print on demand

Print-on-Demand takes a lean approach to publications and is more environmentally friendly than traditional printing. Bulk printing can result in significant paper, energy, transportation, and resource waste when books go unsold. POD reduces waste by printing only when there is a confirmed demand, contributing to environmental sustainability.

Print and Digital Integration

In this digital age, many companies now offer a combination of print and digital formats for their titles. POD can be seamlessly integrated with e-book distribution and other digital channels, providing readers with multiple options for accessing content.

Preferred Direct for POD

Preferred Direct offers Print-on-Demand solutions among our various print and finishing capabilities. We understand the quality, urgency, and logistics needed to successfully carry out a Print-on-Demand program for your print campaign. Whether you are a business, an entrepreneur, an author, or a publisher, Preferred Direct has the experience to print and deliver your products, on time and on budget. Contact Preferred Direct today to discover how our Print-on-Demand technology can transform your operations to be efficient, cost-effective, and eco-friendly.

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Winning Your Campaign with Omnichannel Political Marketing

Winning Your Campaign with Omnichannel Political Marketing

Winning Your Campaign with Omnichannel Political Marketing

Winning Your Campaign with Omnichannel Political MarketingIn the world of politics, capturing the hearts and minds of your constituents is key to success. In today’s digital age, traditional political marketing strategies alone may not suffice. Enter omnichannel marketing – a multifaceted approach that seamlessly integrates various marketing channels to create a compelling and impactful political campaign. Preferred Direct, an industry leader in print, direct mail, and digital communications, is here to guide you through your candidate journey with proven solutions for a successful political campaign.

The Power of Omnichannel Political Marketing

In the realm of political marketing, you’re not just reaching out to potential voters; you’re connecting with citizens who are deeply invested in the future of their community and country. Omnichannel marketing offers a comprehensive strategy to effectively engage with your audience across various touchpoints. By utilizing multiple marketing platforms such as social media, direct mail, grassroots campaigns and more, candidates can reach a wider and more diverse audience than ever before. Here’s a breakdown of the top channels for effective political communications and how Preferred Direct can assist you:

Local News Advertising

local newspaper political marketingIn a world saturated with digital content, local news remains a trusted source of information. Preferred Direct can help you craft compelling advertisements that resonate with your constituents through local newspapers and news websites. Whether it’s a candidate profile, a policy announcement, or an event invitation, we ensure your message reaches the right audience.

Digital Marketing

In today’s interconnected world, digital marketing via social media and email are powerful platforms for interacting with your community. From running targeted ad campaigns to creating supporter groups, weekly email newsletters to email pledge campaigns, these digital marketing platforms are effective channels that many of your supporters use each day.  Preferred Direct can assist you in crafting engaging email campaigns that complement your overall strategy. Our clean databases, appealing templates, and strategic content ensure that your campaign messages are delivered effectively to your supporters.

Direct Mail Marketing

direct mail political marketingDirect mail remains a cornerstone of political marketing campaigns. Preferred Direct specializes in direct mail printing and mailing. You can partner with us to design, print and deliver impactful mailers, flyers, newsletters, and postcards to get the word out of your campaign. As a HIPAA-certified printer, Preferred Direct will safeguard your recipient data and process all mail with the utmost care. With our Every Door Direct Mail (EDDM) service, you can target specific neighborhoods, zip codes, counties and more to ensure your message reaches the right households for your political campaign. Preferred Direct also offers variable data printing which allows you to personalize each direct mail print with tailored visuals such as individual’s name, local landmarks, custom slogans, languages and more.

Grassroots Political Marketing

While digital channels are essential, nothing beats the authenticity of face-to-face interactions. Preferred Direct understands the value of grassroots marketing, where candidates can connect with voters on a personal level. Handshakes, handing out flyers, and genuine conversations leave a lasting impression. We can support your grassroots efforts by providing high-quality campaign materials, including signs, pamphlets, and flyers, to help you make a memorable impact.

SMS Text Marketing

SMS text political marketingIn the era of smartphones, Preferred Direct’s SMS text marketing is a highly effective way to engage with voters. It’s immediate, direct, and cost-efficient. Whether you need to send polling locations, promote pledging opportunities, or share important information, Preferred Direct even offers SMS text marketing to help you connect with supporters on a one-to-one basis effectively.

Preferred Direct: Your Winning Partner for Political Marketing Campaigns

With over three decades of experience assisting political candidates, Preferred Direct is your go-to partner for all your political campaign marketing needs. We pride ourselves on delivering high-quality print and mail products, on time and within budget. As a HITRUST-Certified Printer, we prioritize the safety and security of your campaign information.

In 2022, Preferred Direct was honored as the Top Printer in Virginia Beach, a testament to our commitment to excellence. Winning a political campaign requires an omnichannel approach that spans over traditional and digital channels. With Preferred Direct as your political marketing partner, you’ll have the expertise and technology needed to create a winning campaign strategy that connects with your constituents on every level. Contact us today to discuss how we can help you achieve victory this election year through the power of omnichannel marketing. Your success is our #1 priority!

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Preferred Direct Expands Capacity With 2 New Equipment Technologies

Preferred Direct Expands Capacity With 2 New Equipment Technologies

Preferred Direct Expands Capacity With 2 New Equipment Technologies


Second Generation Family-Owned Printer Invests In Their Future


Norfolk, VA – Preferred Direct, industry-leading print, direct mail, and digital communications partner, is proud to announce the successful installation of a new Hunkeler-Horizon roll-to-fold converting machine and a new performance upgrade to their HP 250 Digital Press. These strategic investments will further increase the quality, efficiency, and lead times of the company’s printing, finishing, and mailing services nationwide.

Purchased from Standard Finishing Systems, the addition of the Hunkeler Roll to Cut to Horizon AFV-566/T564 Folder System marks a pivotal step for Preferred Direct’s production capabilities. This advanced technology streamlines the process of converting large rolls of paper into neatly folded, ready-to-mail products. The machine’s precision and speed will provide a seamless transition from printing to finishing processes, reducing turnaround times, and increasing overall efficiency.

Furthermore, Preferred Direct has invested in a performance upgrade for their existing HP 250 Digital Press. The upgrade now allows the company to achieve an impressive speed of 800 feet per minute (fpm) for monochrome print and mail jobs. This upgrade will accelerate production while maintaining exceptional print quality for Preferred Direct’s transactional and informational print clients.

“We are thrilled to add these new technologies to our equipment line up,” said Bill Nee, President at Preferred Direct. “These investments reflect our commitment to remaining a local family-owned printer with BIG print and finishing capabilities. As a technology-forward company, we are always looking for innovative solutions to automate and streamline our processes and empower our employees. Our focus will always be our clients and our employees, and these new technologies will enable us to serve them both more effectively.”

To discover the Hunkeler-Horizon roll-to-fold system from Standard Finishing Systems, visit

To discover the HP 250 Digital Press solution, visit

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10 Healthcare Marketing Ideas To Help Grow Your Practice

10 Healthcare Marketing Ideas To Help Grow Your Practice

10 Healthcare Marketing Ideas To Help Grow Your Practice

As a medical professional, the care of your patients is top priority. When operating a medical practice, however, the business side of medicine is not far behind. Whether you are facing patient retention challenges, looking to expand locations, add new talent, or simply increase the number of patients you see, healthcare marketing can help with sustainable growth of your practice. Here are ten ideas to do just that:

#1 Develop a Brand Identity

A medical practice is still very much a business, and with that comes the need for a brand. Develop a cohesive brand for your practice by choosing a logo, color scheme, and fonts. Work with a marketing professional to take the branding a step further by developing a brand tone and brand values. Combined, these visual and emotion-provoking components will become your enterprise’s brand and create a clear identity to your customers. Over time, your brand will become synonymous with the quality of care that your practice provides. At Preferred Direct, we can create the professional look and branding needed to engage customers and grow your business.

#2 Outsource Billing to a Third Party

If your office is still billing internally, you may find you can maximize your staff’s time by outsourcing your bill printing and mailing processes. After bill coding and contact verification, your team can transfer billing data through a secure data portal to a print and mail partner for fulfillment. This allows your billing staff to attend to patients, customer service and more urgent matters.

It’s important to seek out a partner with expertise in handling sensitive medical information. Be sure to verify they can uphold HIPAA standards and have appropriate data security protocols. Working with an inexperienced printer can lead to problems ranging from reputational damage to costly lawsuits. Preferred Direct is proud to be a HIPAA-compliant and HITRUST-certified commercial print and mail partner. Our state-of-the-art print technology and strict data security standards ensure our medical customers can safely outsource their billing and maximize their internal staff for other pressing financial and care-related matters.

#3 Create a Healthcare Marketing Plan

Healthcare marketing is necessary when growing your enterprise. However, your efforts may be wasted without setting specific goals. Identify measurable areas in which you wish to grow and develop a strategy around those goals.

Utilize both print and digital marketing and seek out ways to integrate them. Examples can include using social media to promote an upcoming event, sending out a brief version of your company newsletter via email, or including a QR code on a postcard.

#4 Become a Thought Leader

Leverage your knowledge as a medical professional and find ways to share your expertise publicly. Medical blogs and publications often seek guest writers. Be sure to name drop your practice, so your expertise is attributed correctly.

For a more direct, local impact, create a printed newsletter for your practice. In one of the segments, include informative content. This can include debunking medical myths, explaining emerging medical technologies, or a list of preventative health advice.

If you want to be very hands-on, get in front of the camera. Some medical professionals have seen success on video-centric platforms like TikTok, YouTube, LinkedIn etc., delivering knowledge in short, digestible formats.

#5 Set Up a Referral Program

Word-of-mouth is still among the strongest ways to grow a business. Encourage your current patients to tell friends, family, and coworkers about your practice. You can offer an incentive for them to do so, such as grocery gift cards, entries for a giveaway, or a complementary service. Use forms or comment cards, where new patients can disclose if they were referred by an existing patient and capture the ROI of your healthcare marketing campaigns.

#6 Recruit and Retain the BestHealthcare medical billing support

A medical enterprise is only as good as the people who work there, from the doctors to the front desk personnel. It is important to attract and retain the best possible staff when growing your practice.

Celebrate employee accomplishments and milestones in your newsletter, to express appreciation. Recognize the risk of burnout in the medical field and make resources available to keep your team happy and healthy, so they can keep patients happy and healthy.

Be proactive in hiring by attending job fairs, connecting with post-secondary institutions, and using recruitment resources to find the right fit for your practice.

As a bonus, recruiting within the community can double as a promotional activity, increasing brand recognition in the area.

#7 Leverage New and Existing Technology

Seek out opportunities to add new technologies to your practice that are patient-friendly. Telehealth is quickly moving from a “nice-to-have” to an expectation of care. If your practice can offer these visits, make it known!

For a busy office, scheduling can be challenging for both the office and the patient. Online scheduling can help by reducing call wait times and automating the confirmation process.

Keeping your web presence updated can impact the impression of your practice. While not a new technology, regularly updating your social media pages with relevant content shows that you care to keep patients informed where they are. Similarly, your website requires routine content updates, as the place many new and existing patents will go first for information.

#8 Solicit and Utilize Reviews

If you are unsure where to focus your time and efforts, encourage feedback from your existing patients in the form of reviews.

When you receive a five-star review, ask the reviewer for permission to share their feedback in your healthcare marketing. This feedback can also be used to get an idea of the patient’s experience. This information can highlight critical growth areas for your practice.

#9 Expand Your Reach Locally

As a medical enterprise, you will likely have multiple locations under your business umbrella. When it comes time to open a new office, develop a healthcare marketing campaign around introducing yourself to the local community. This can be done through a direct mail campaign, social media ads, or even a grand opening event! Using every door direct mail (EDDM), practitioners can target every house within a specific radius to the facility and introduce local households to their practice.

Adding additional practitioners can also bring new patients that may not have previously sought out your practice. Highlight expansions of service in your direct mail newsletter or on your website, encouraging new patients to make an appointment.

#10 Stay Connected

Make it easy for patients to stay connected to your practice. A mailing list, both for physical mail and email is a great place to start. Appointment reminders also remind people to connect with your office. Work with a healthcare marketing designer to develop an eye-catching, on-brand design that cannot be missed among other pieces of mail.

For a more hands-on approach, participate in local events as a vendor or sponsor. Health fairs, holiday festivals, and marathons are great venues for a medical enterprise to engage with the local community. Give out branded freebies, offer screenings, or host a giveaway. Be sure to include a sign-up for your mailing list at the booth!Preferred Direct Marketing

*Bonus: Leverage Preferred Direct!

Healthcare marketing takes effort and strategy. When it comes to your medical print and mail campaigns, Preferred Direct has years of experience in managing sensitive healthcare information, as well as marketing materials, with security and diligence. From designing to printing to finishing to postage, Preferred Direct has the experience, technology, and security to help you grow your medical practice. Contact us today for a print marketing estimate!

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Why Now is the Perfect Time for Print Newsletter Marketing

Why Now is the Perfect Time for Print Newsletter Marketing

Why Now is the Perfect Time for Print Newsletter Marketing

When was the last time you received a newsletter…that was not sent to your email? Keeping your clients, customers or patients consistently informed is a big key for brand engagement. And it simply makes sense to reach them where they are… online, right? Not exactly. Due to changing standards in online privacy, a large influx of email marketing, and increased competition in the digital marketing space, a printed newsletter may be the best medium to attract and engage your true audience base.

As a provider of commercial printing and mailing solutions for over 35 years, the team at Preferred Direct knows a thing or two about the consumer landscape. Although direct mail has been around for centuries, there are many reasons why now is the best time is to invest in printed newsletter marketing campaigns for your business.

Get Out the Cluttered Email Inbox

We’d like to think that customers eagerly await our emails for the latest promotions and news. Realistically, their email inbox looks just like ours— cluttered, with hundreds of unopened e-newsletters dying a slow death in the automated “Promotions” folder. With email providers implementing changes effecting deliverability rates and SPAM categorization, it’s likely that your audience isn’t receiving your emails in the first place, wasting the time and effort of your marketing team.

What makes print different? Printed newsletters offer a tangible experience using a marketing medium that has statistically become much less cluttered than the average email inbox. As many companies shift their marketing to online channels, the opportunity to be noticed in the mailbox has grown tremendously. However, there’s still a possibility of your newsletter going directly into the trashcan. That is where brand recognition, quality print materials and professional design come into play. Treating print newsletters like a tangible extension of your company’s product or service quality will differentiate your print marketing in a way that cannot be captured in a short email headline.

To cut through the email clutter even further, reference your most recent digital campaign in your print newsletter (or reference your newsletter in an email!) with a special incentive. You do not need to abandon one method for another, but rather, have them work together for best results. For customers and prospects that you simply are struggling to reach via email, printed newsletters through Preferred Direct may be the way to go!

Reach Clients in a New Way

With most of our daily communication taking place digitally, there is something refreshingly different about receiving mail that speaks directly to our wants and needs. A printed newsletter can be a unique space that elaborates and highlights your company story like no other. Whether through special print promotions or coupons, exclusive insider stories, or unique event incentives, there are plenty of opportunities to surprise and delight your newsletter subscribers in a way they are not accustomed to.

Are your competitors using a printed newsletter to reach their customers? If not, then this is a perfect time to reach your shared audiences in a way that your competitors do not. Your loyal customers will be pleased to see your direct communication and your competitor’s audience may be intrigued by this new touchpoint and the effort you put into the campaign. Though we may not think of the mailbox as “new”, we should. Print marketing is in a modern-day renaissance and this old medium could be the new way to communicate to your audience, effectively.

Forgo Online Privacy Barriers

Online privacy protection laws are actively being passed on national and local levels, highlighting the growing scrutiny on how personal information is found and used. Companies, such as Apple, Google and Microsoft, have responded by introducing various privacy features, that ultimately limit many marketers’ ability to effectively target audience segments. With these changing privacy laws, it may become harder for businesses to collect accurate email information. This has also impacted the number of bogus emails created for the sole purpose of downloading digital content through lead forms, without giving true, personal information.

On the other hand, It is much less common for your audience to set up P.O. boxes for junk mail. Therefore, when you deliver to a given address, you’re most likely reaching a real person and not a junk email bot. Every Door Direct Mail (EDDM) campaigns can also help you target an audience by location. At Preferred Direct, we work with our local USPS office to designate the best geographic location for your campaign and pull accurate mailing lists on your behalf.

Here’s a common EDDM newsletter example:

Local veterinarian contacts Preferred Direct to send a print marketing newsletter to its 200+ existing customers and to every residential home within a 5 mile radius of their office using EDDM.

Customer – Jane opens her mailbox and sees the familiar logo of her local veterinarian’s office. The front page features a photo of two dogs posed in front of a holiday display, inviting readers to come in for a special pet photo event. Jane places the newsletter in her “keep” file and quickly texts her friend about the pet photo event. Later that evening, Jane reads the newsletter, adds “Make Fluffy a Vet appointment” to her to-do list, and clips a coupon for dog food.

Email alternative – Jane opened your email, forwarded to her friend’s email (where it hit the junk box) and forgot to follow up for a vet appointment since the email wasn’t consistently visible in the real world.

Prospect ­– Bob is new in town and has been researching veterinarians for his 8-year old Lab mix. Though he had his eye on another practice, he received a quality newsletter in the mail from this local veterinarian. This prompted him to check their online reviews and prices. After reading through their website and newsletter, which features more customer testimonials, health tips and a local dog park guide, he decides to call and set an appointment using his “FREE consultation” coupon clipped from the mail.

Email alternative – Your email went directly to junk mail because Bob does not have you on his email contact list.

In our example, the local veterinarian was able to engage different types of audiences, more than once from one newsletter. They may not have had the same return on investment if they sent out an email newsletter only. In our 35 years of experience with direct mail campaigns, it is not unheard of that a recipient might share a physically printed mail piece with a friend or family member – extending a campaign’s ROI.

Though you may be hesitant, we can confidently say NOW is the time to invest in print marketing and overcome the privacy barriers found in the digital marketplace. With a name and address, you can send professional, informative newsletters with 100% deliverability rates. No cookies, trackers, bots or privacy policies in sight!

Benefits of Newsletter Marketing

Not every printed marketing newsletter will yield the same results as our hypothetical veterinarian’s office example. But for those who work with a professional Print & Mail shop, the odds are in your favor. Here are a few advantages print marketing has over other forms of digital marketing:

  • More Qualified Leads – Client addresses are updated regularly to send invoices and charge payments, so you know your print newsletters are sending to the right address. Through our partnership with USPS, you can verify mailing addresses and even target an audience you do not currently have access to, using EDDM.
  • Longer Engagement Rates – The average ad is viewed for mere seconds. The simple act of holding a newsletter outlasts these digital methods exponentially. On average, a print piece will have a more lasting engagement than a digital marketing ad. Customers interested in your content may save it to read later, use as a bookmark, clip it on a fridge magnet etc. to keep it top of mind. You can increase the likelihood of this by choosing specialty bindings, paper sizes, and finishing options.
  • Reaches a Broader Audience – Not all customers are online, and for those that are, the digital landscape is constantly changing (and so are their email addresses). Through printed newsletter marketing, you can reach a larger audience than just those with working emails. You can also target new audiences by locations relevant to your business, casting a wider net for future clientele.
  • Direct Ways to Measure Impact – Whether it’s through a coupon, event/sale, or connecting print and digital efforts through a campaign-specific landing page, there are multiple ways to measure the success of your printed newsletter without relying on third-party metrics. Work with your print & mail provider to discuss the best way to track campaign ROI.

There has never been a more perfect time to add print newsletter marketing to your company’s mix. With all the clutter and privacy concerns occurring in the digital marketing realm, the mailbox is a very attractive marketing channel that has already been proven to engage, communicate, and inform your audience. Start NOW and solidify your spot in the mailbox before your competitors begin flocking to the post office. Keep in mind, every business has unique marketing goals and abilities. Therefore, it is important to partner with a knowledgeable print provider to discover the right newsletter marketing option to meet your goals.

As a HIPAA-compliant and HITRUST-certified printer, Preferred Direct has invested in top print and fulfillment technology and follows the strictest data security standards to ensure the safety of your data. Partner with Preferred Direct today to get started on your company’s next marketing newsletter campaign today!

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