About Preferred Direct

Founded by Bill Nee, Sr. in 1987, Preferred Direct first opened its doors as a mail shop dedicated to helping businesses solve their most pressing postal challenges. After just three years in business, we expanded our equipment to provide commercial printing services, and we became a full-service communications partner for companies across the nation.

Over the last three decades, we’ve earned a reputation as a reliable, technology-focused print and direct mail partner. As a family-owned company, we invested in the equipment to turn out high-quality solutions, without compromising customer service.  

Why Preferred Direct?

Preferred Direct is an industry-leading print, direct mail and digital communications partner that puts your needs first. We have the experience and technology to deliver high-quality products faster than our competitors, and our commitment to data security means you’ll never have to worry about the safety and security of your information.

Our Approach

Ideate
The earlier you start, the better. We’ll work with you from design to fulfillment, so you can be sure you’re getting the biggest return on your investment. We get in on the ground floor to help strategize the most efficient and cost-effective solutions that meet your marketing needs.

Educate

We pride ourselves on being flexible, affordable and knowledgeable. We work to share that knowledge with you throughout each phase of your project. We’ll help you better understand best practices, product quality and security measures, so you can rest assured your project is in good hands.

Create

We are committed to quality at every step of the way. We use advanced technology to deliver custom solutions on time and on budget. We’re not a churn-and-burn, one-stop shop. Consider us a highly skilled business partner who can deliver on your most pressing marketing needs.

Technology-First,

Data-Secure Partner

We are a HITRUST-certified Printer and work to ensure the projects we create for our clients are in compliance with HIPAA and meet the highest data security standards.

Preferred Direct’s, Kristen Hollar, featured in HP Graphic Arts Article titled “Fabulously Focused”

February 10, 2021 - After the success of the HP PageWide T240 installation at Preferred Direct, HP reached out to the company to discuss the history of Preferred Direct and the ROI of the new print technology. Here's the article content: If Preferred Direct can be...

Paying it forward: Preferred Direct’s $20,000 donation will provide over 50,000 meals in SEVA

December 11, 2020 – Norfolk, VA – Aiming to bring some relief to families experiencing hard times due to the COVID-19 pandemic and other issues, Norfolk-based Preferred Direct, a family-owned commercial printer, has donated $20,000 to the Foodbank of Southeastern...

Preferred Direct Enhances Speed and Efficiency with Transformations’ Uluro Customer Communications Platform

Preferred Direct Enhances Speed and Efficiency with Transformations’ Uluro Customer Communications Platform July 22, 2020 — Transformations Inc., a software solutions company based in Franklin, TN, announces that Uluro, its front-to-finish customer communications...

Preferred Direct adds HP PageWide T240 HD to deliver high-quality color direct mail

Preferred Direct adds HP PageWide T240 HD to deliver high-quality color direct mail September 14, 2017 - Preferred Direct Marketing Services purchased its first HP PageWide Web Press at PRINT 17 Chicago to expand its direct mail color printing capabilities and deliver...

Start Early, Save Time

When it’s time to start your next project, contact Preferred Direct first. We’ll work with you from day one to save you time, money and resources—so you can get back to the business of serving your customers.