Preferred Direct Enhances Speed and Efficiency with Transformations’ Uluro Customer Communications Platform

transformations inc. UluroJuly 22, 2020 — Transformations Inc., a software solutions company based in Franklin, TN, announces that Uluro, its front-to-finish customer communications management (CCM) platform, has been selected by Preferred Direct, a full-service print service provider based in Norfolk, VA. Preferred Direct is a family-owned company, 35 years in business, launched in 1987 by Bill Nee, Sr. As the management of Preferred Direct passed to Bill Nee, Jr. in 2015, the company, known for its end-to-end offset and digital capabilities, recognized an opportunity in offering high-volume transactional services for its clients that encompass a wide range of industries. Preferred Direct chose Uluro for its advanced automation, which is making it possible to eliminate manual processes and enhance the speed and efficiency of the company’s print and electronic services.

“We produce customer communications for a lot of non-profits, health insurance and mutual fund companies, which means we work within very tight SLAs. As the volume of work from these clients began to increase, we knew we needed a more advanced technology for document processing, especially when you get into processing multi-million pieces within a month’s time,” said Kristen Hollar, director of operations at Preferred Direct. “Expanding our capabilities with Transformations’ Uluro software was a no-brainer for us because everything’s automated with Uluro. Not only does it open up the ability to take on multiple files and projects, but our printers are also able to access files and start processing and printing and inserting immediately. We are going to press with a multi-million-piece file approximately 24 to 48 hours sooner than before by using this software.”

The Uluro platform is delivering on Preferred Direct’s requirements for speed, efficiency and productivity, not only in its production environment but with its data as well. The company processes variable data applications with multi-sheet variables of data included, a plethora of statements and invoices, postcards, newsletters and even incorporates variable data into booklets and surveys. With the increased productivity Uluro is delivering, Hollar predicts they will be able to take on twice as much work as they have been able to handle in the past.

Preferred Direct’s president, Bill Nee, added, “Streamlining workflow and enhancing efficiency are two of the biggest initiatives in our company. Uluro isn’t a product that’s off-the-shelf—it can be customized to fit a company’s unique requirements. With that in mind, we worked with Transformations to configure the best solution set that would satisfy our existing customer needs as well as those of potential new customers. This is a very exciting time for us. We’re really looking forward to taking advantage of everything that Uluro has to offer.”

“We strive to meet the current and emerging communication needs of our customers, so the fact that Uluro is able to help make Preferred Direct’s production processes easier and more efficient for both print and electronic delivery is an excellent example of the platform’s flexibility,” said Bill Tidwell, CEO of Transformations. “We look forward to helping Preferred Direct continue to be successful and innovative in meeting market demands as they grow and change in the future.”


Transformations, Inc., based in Franklin, Tennessee, is a software solutions company and developer of Uluro. Uluro is an award-winning, comprehensive front-to-finish Customer Communications Management (CCM) platform for creating, producing, delivering and tracking critical customer communications. Uluro’s mission is to provide the most secure delivery solution available and provide customers a significant competitive advantage that can help them grow their businesses and increase their market share. For more information visit: LinkedIn.


Preferred Direct is an industry-leading commercial print, direct mail and digital communications provider founded by Bill Nee, Sr. in Norfolk, Va. in 1987. Now in its second generation of family ownership, Preferred Direct is a HITRUST-certified, HIPAA-compliant partner to the healthcare, insurance, finance and other industries nationwide. Learn more at

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