Variable Data Printing (VDP)
Personalize Your Print Projects with VDP
Preferred Direct offers Variable Data Printing (VDP) as part of our commercial printing services. Using our digital printing technology, we can personalize your company’s print project with dynamic customer data, securely and efficiently. Our advanced variable data printing equipment produces in high speed, delivering full-color, double-sided prints in record time. For your added convenience, Preferred Direct can also automatically match mail to envelopes, fold, insert, prep for presort first-class postage and deliver your VDP projects directly to the post office. Just give us your data and the drop date, and leave the rest to us!
What is Variable Data Printing?
Variable Data Printing, also known as VDP, is a form of printing in which text and graphics can be changed from one individual print piece to another, without slowing down the printing process. The dynamic data is retrieved from a database file and printed onto each print product. VDP is often used to personalize direct mail pieces such as letters, postcards and envelopes. Different names, addresses, photos and messages can be printed onto each mail piece and as well as on the envelope to match, in record time. Interested in VDP for your next commercial print project?
“Working with Preferred Direct has been a pleasure. It is great to have such a responsive, flexible, and knowledgeable team to help execute our communications plans.”
Variable Data Printing is often used to personalize direct mail pieces such as bills, letters, statements, postcards and envelopes. Different names, addresses, photos and messages can be printed onto each mail piece and envelope to target customers with relevant content. When you personalize your direct mail pieces, customer engagement improves significantly. Contact us today for quote!
Match Mailing with VDP
Our Variable Data Printing & Match Mailing process go hand in hand and are fully customized, fast and accurate with our Data Matrix technology. Our state-of-the-art technology allows us to efficiently and accurately match printed mail to envelopes and packaging using our Read-to-Print Match Data Matrix verification process. Preferred Direct will also fold, insert, prep for presort first-class postage and deliver your VDP projects directly to the post office. Take advantage of our full suite of communication solutions today!