Variable Data Printing (VDP)

Preferred Direct offers Variable Data Printing (VDP) as part of our commercial printing services. Using our digital printing technology, we can personalize your company’s print project with dynamic customer data, securely and efficiently. Our advanced variable data printing equipment produces in high speed, delivering full-color, double-sided prints in record time. For your added convenience, Preferred Direct can also automatically match mail to envelopes, fold, insert, prep for presort first-class postage and deliver your VDP projects directly to the post office. Just give us your data and the drop date, and leave the rest to us!

Request a quote today!


What is Variable Data Printing?

Variable Data Printing, also known as VDP, is a form of printing in which text and graphics can be changed from one individual print piece to another, without slowing down the printing process. The dynamic data is retrieved from a database file and printed onto each print product. VDP is often used to personalize direct mail pieces such as letters, postcards and envelopes. Different names, addresses, photos and messages can be printed onto each mail piece and as well as on the envelope to match, in record time. Interested in Variable Data Printing for your next commercial print project? Request a quote today!

“Working with Preferred Direct has been a pleasure. It is great to have such a responsive, flexible, and knowledgeable team to help execute our communications plans.”

– Curt Wynn, Director of Marketing Public Affairs and Communications, Tidewater Community College

Proven Data Security

At Preferred Direct, your security is our top priority. That’s why

We are HITRUST-certified

and HIPAA-Compliant

and why we complete every variable data printing project with the highest security standards. Our advanced expertise and state-of-the-art systems allow us to meet the most complex data security needs for our customers, without compromising on quality. When you print with Preferred Direct, you can be assured that your data is in safe hands.

Match Mailing

Our Variable Data Printing & Match Mailing process go hand in hand and is fully customized, fast and accurate with our Data Matrix technology. Our state-of-the-art technology allows us to efficiently and accurately match printed mail to envelopes and packaging using our Read-to-Print Match Data Matrix verification process. Preferred Direct will also fold, insert, prep for presort first-class postage and deliver your VDP projects directly to the post office. Take advantage of our full suite of communication solutions today!

“I highly recommend Preferred Direct Marketing for their advertising and direct mail solutions. We have been a client for over 20 years and their services have contributed to our company’s growth and success.”

– Bobby McMichael, Southern Pest Control

It Pays to Personalize

When you personalize your direct mail pieces, customer engagement improves significantly. Everything from names to graphics to colors to promotional offers can be tailored to your unique customer demographics, likes and/or interests. It’s that customized! Targeting customers with personalized print that is relevant to them is a sure way to not only increase customer engagement, but consequentially increase your return on investment (ROI).

Ready to Personalize Your Next Print Project?

When it’s time to start your next commercial printing project, contact Preferred Direct first. We’ll work with you from day one to save you time, money and resources—so you can get back to the business of serving your customers.

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