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When done strategically, using billing documents as a dual-purpose tool to both inform customers and drive revenue has massive potential to increase ROI.

Selecting the right color palette for your brand or a print marketing campaign is more than a visual choice—it’s a strategic decision.

When it comes to elections, every detail matters. This is especially true for local downticket elections — those that involve smaller, local offices like city council members, school boards and more.

In the competitive marketplace, print insurance marketing remains a tried-and-true strategy for communicating your benefits to potential policyholders.

With the emergence of Print-on-Demand (POD) technology, customers now have a more economical and efficient solution for their mass printing needs.

Preferred Direct is here to guide you through your candidate journey with proven solutions for a successful political marketing campaign.

In the fast-paced world of business, collaboration and synergy are key ingredients…

Printed Collateral is Here to Stay   With the constant push for higher digital engagement, perfectly curated social feeds, and algorithm optimized content, it’s easy for businesses to focus their marketing budgets into the digital space. But is it really worth...

Discover the most popular postcard sizes and key postcard elements that make for a successful direct mail campaign.

Why Now is the Perfect Time for Print Newsletter Marketing When was the last time you received a newsletter…that was not sent to your email? Keeping your clients, customers or patients consistently informed is a big key for brand engagement. And it simply makes sense...