In addition to targeting different university audiences, you can plan your university marketing strategy around the different seasons throughout the year.
Boost Your Political Marketing Campaign with Print
Boost Your Political Marketing Campaign with Print!
When it comes to elections, every detail matters. This is especially true for local downticket elections — those that involve smaller, local offices like city council members, school boards and more. These elections may not get the same attention as national campaigns, but they are just as important in shaping our communities. Printed political marketing materials can be powerful tools for getting your message across to these local voters.
Whether you’re an average citizen ready to make a difference or a seasoned campaign manager looking for a new print partner, Preferred Direct has you covered. We offer a wide range of political marketing materials to spread the word.
Download our eBook “Winning Hearts and Votes: A Guide to Effective Political Print & Digital Marketing” for more ideas on effective political marketing campaigns.
What are downticket elections?
Downticket elections refer to local elections that take place below the national or statewide level. For example, city council members are responsible for making decisions about local laws, while school board representatives have a say in education and school funding. County commissioners oversee matters such as infrastructure and public services.
Unlike national campaigns, downticket elections typically have smaller budgets and rely heavily on grassroots efforts to get the message out. This means candidates and their teams need to make the most of their resources. Printed political marketing materials can be an impactful way to reach potential voters in your locale.
Campaign Personalization Matters
Now that you know your target audience, you need to capture their attention on a personal level. Customizing your accountant marketing pieces to resonate with individual recipients will make them feel seen and understood, instilling trust in your business. By using variable data printing (VDP) technology, your print partner can incorporate personalized elements such as customer names, specific financial concerns, location landmarks, and other unique information based on the recipient’s profile. Learn more about Preferred Direct’s variable data printing services, here.
Key voting dates
Most Americans go to the polls in November, but downticket elections can happen at any time throughout the year. City council or school board elections, for instance, may take place in the spring or summer months. Candidates should research and plan ahead so their printed materials are ready in time for key dates such as:
- Voter registration deadline
- Early voting period
- Last day to request an absentee ballot
- Election day
Political Marketing Print Campaigns
With Preferred Direct, you can create high-quality printed materials to raise awareness of your campaign. Here are a few ideas to get you started:
Mailers & Postcards
Mailers and postcards can communicate your key messages in a concise yet impactful way. Postcards offer vibrant, full color printing and come in a variety of sizes, to help you stand out in the mailbox. Use these key print materials to inform your constituents of your stances, upcoming campaign events, important election deadlines and more.
EDDM is an effective tactic to get your audience informed and involved in your campaign. Local politicians can benefit from every-door-direct-mail (EDDM) to reach every household in a specific area, zip code, or neighborhood. You don’t need to know the names or addresses of potential voters with EDDM. Simply choose your targeted location and your political marketing materials will be delivered to every resident.
Flyers
Flyers are versatile and can be used for everything from door-to-door canvassing to handing out at campaign events. Consider creating different versions of your political marketing flyers to target specific demographics or neighborhoods within your district. Use bold, attention-grabbing colors, photos and fonts and a clear campaign message for maximum impact.
Booklets
A professionally binded booklet can showcase your campaign message and key points in a visually appealing format. Insert charts and graphs to highlight supporting statistics or data; publish stories from your top supporters; highlight endorsements from key community figures and organizations. Binded booklets are an investment that can add new levels of professionalism and credibility to your campaign. Rather than handing out to ALL potential voters, use these special materials for affluent community members, key donors, and top supporters.
Campaign and donor letters
Campaign letters are a great way to connect with voters on a personal level. Use these letters to share your story, present your qualifications, and ask for their continued financial support. Don’t forget to include a donation return envelope and offer online giving options for those who want to contribute. When handling financial and other sensitive information, it’s important to partner with a HITRUST certified print partnerv to safeguard your data.
Additional Marketing for Politicians
Printed materials are just one piece of the puzzle when it comes to a winning political campaign. In-person events, such as campaign rallies, debates, town hall meetings etc., are also crucial. Make sure to have printed materials on hand at these events for attendees to take home and share with others.
Additionally, digital marketing tools such as social media, SMS, and email campaigns can complement your campaign materials and reach a wider audience. Use these platforms to share quick updates, behind-the-scenes content, and key endorsements!
Download our eBook “Winning Hearts and Votes: A Guide to Effective Political Print & Digital Marketing” for more ideas on effective political marketing campaigns.
Your Preferred Partner in Political Marketing Print Campaigns
Every vote counts. Get your downticket election campaign to stand out with quality print materials from Preferred Direct. As a family-owned commercial printer, we have a long history of helping small businesses and non-profit organizations around the country make a lasting impression.
From design and print-to-mail services to bindery and finishing, Preferred Direct is happy to help local politicians make a difference in their communities, on time and on budget. Contact our team to request an estimate for your next political print campaign and discover the power of print in your campaign!
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