Variable Data & Match Mailing

Preferred Direct offers Variable Data Printing, also known as VDP, as part of our commercial printing services. With Variable Data, we will personalize your company’s direct mail pieces and direct billing statements by using Variable Data. Our advanced equipment—including the Konica Minolta C1100 and 1250, Impika® and HP—print Variable Data products in high speed, delivering full-color, double-sided prints in record time. We will accurately match mail your Variable Data pieces to envelopes and packaging using our Read to Print Match Data Matrix verification process.

Using state-of-the-art printers allows us to provide your company with unrivaled performance, superior image quality and an industry-leading output in both color and black and white. With a variety of finishing options including saddle stitching, perfect binding and ring binding, our Variable Data printing is fully customized, fast and accurate with Data Matrix technology. All of these features allow Preferred Direct to perform both small- and large-quantity printing jobs, making both fast and budget-friendly.

What is Variable Data?

Variable Data is a form of printing in which text and graphics can be changed from one individual print piece to another, without slowing down the printing process. The Variable Data is retrieved from a database file and printed onto each print product, and it is often used to personalize direct mail pieces such as letters, postcards and envelopes. Different names, addresses and messages can be inserted into each mail piece and printed on the envelope to match. Direct mail pieces aren’t the only print pieces that use variable data. Direct billing invoices and statements also use variable data.

Why Use Variable Data?

When you personalize your direct mail pieces, your customer engagement is better and more customized to your existing and potential customers. Everything from names to graphics and colors can be targeted to your individual customers. You can even vary offers to different customers based on their demographics/likes/interests. You can also give different offers based on a customer’s spending level. It’s that customized! You can target these customers with individual offers that are more relevant to them. This, in turn, not only makes the mail piece more relevant and engaging, but it’s more likely to increase your return on investment (ROI).

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