Variable Data & Match Mailing

Preferred Direct offers Variable Data Printing, also known as VDP, as part of our commercial printing Variable Data & Match Mailing services. With Variable Data, we will personalize your company’s direct mail pieces and direct billing statements by using Variable Data. Our advanced equipment—including the Konica Minolta C1100 and 1250, Impika® and HP—print Variable Data products in high speed, delivering full-color, double-sided prints in record time. We will accurately match mail your Variable Data pieces to envelopes and packaging using our Read to Print Match Data Matrix verification process.

Using state-of-the-art printers allows us to provide your company with unrivaled performance, superior image quality and an industry-leading output in both color and black and white. With a variety of finishing options including saddle stitching, perfect binding and ring binding, our Variable Data & Match Mailing printing is fully customized, fast and accurate with Data Matrix technology. All of these features allow Preferred Direct to perform both small- and large-quantity printing jobs, making both fast and budget-friendly.

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What is Variable Data & Match Mailing?

Variable Data & Match Mailing is a form of printing in which text and graphics can be changed from one individual print piece to another, without slowing down the printing process. The Variable Data is retrieved from a database file and printed onto each print product, and it is often used to personalize direct mail pieces such as letters, postcards and envelopes. Different names, addresses and messages can be inserted into each mail piece and printed on the envelope to match. Direct mail pieces aren’t the only print pieces that use variable data. Direct billing invoices and statements also use variable data.

Why UseVariable Data & Match Mailing?

When you personalize your direct mail pieces, your customer engagement is better and more customized to your existing and potential customers. Everything from names to graphics and colors can be targeted to your individual customers. You can even vary offers to different customers based on their demographics/likes/interests. You can also give different offers based on a customer’s spending level. It’s that customized! You can target these customers with individual offers that are more relevant to them. This, in turn, not only makes the mail piece more relevant and engaging, but it’s more likely to increase your return on investment (ROI).

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Preferred Direct Variable Data & Match Mailing

Preferred Direct, above all, provides high quality, fast and personalized business marketing services. This includes Commercial Printing, Direct Mail Marketing, Document Generation and Variable Data & Match Mailing. Next, we can combine our Digital, Inkjet and Offset Printing services with Bindery and Finishing, Folding and Inserting services. In addition, we offer design and mailing services. Even better, if you need your finished product delivered, we do that too. Preferred Direct will Collate and Assemble, Ship, Track and Manage your Inventory.

A popular service in the healthcare industry is our Direct Billing. For example, this includes services like Statement Generation, EOBs, Medical Billing, E-billing and Transpromo Marketing. Even better, Preferred Direct is HITRUST and HIPAA compliant. We have Utility Billing and Collection Letter services, and in today’s world of digital communications, we also offer SMS (text) and Email Marketing. Furthermore, if you have a quick turnaround, we offer emergency on demand printing services.

Preferred Direct works with many industries, specifically businesses, universities, insurance carriers, non-profits, financial institutions and more. To sum up, we create unique solutions to help businesses get the most out of their investment. We use the latest, state-of-the-art technology. That way, we can deliver on our customer’s most complex needs. Fill out our form or call for a quote. (757) 461-2730 or Toll Free: 1-844-719-1848

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