Here are 10 Astounding Benefits of Direct Marketing for your Business in 2022
2022 has been labeled to be the year of direct marketing. Add to that the lockdown caused by the COVID-19 threat of 2020 to this day, and you’ll find this type of marketing to remain a top channel that continues to enable both B2C and B2B corporations to make millions in profits.
If in the past companies used mainly offline marketing techniques, such as print ads, TV commercials, billboard marketing, or newspaper ads, today most marketing happens online. However, this doesn’t mean that some direct techniques such as direct mail are dead. In fact, direct mail is stronger than ever before. Over 73% of US customers prefer direct mail over other marketing channels.
If you want to gain an edge over your competitors and make the most out of your marketing dollars, you should definitely become aware of the huge benefits of this marketing tactic. However, before getting into that, it is important to look at what actually direct marketing is.
What is Direct Marketing?
To better understand what direct marketing is, you need to understand what indirect marketing is. Indirect marketing includes all the tactics that promote your brand on a general level. These could be billboards, commercials, newsletters, blog posts, radio ads, google ads, brand awareness campaigns, or newspaper ads. These ads are not personalized to the individual but aim to capture a target audience that share similar interests.
Conversely, direct marketing is focused on the end customer, with a clear goal of converting them or bringing them deeper into the funnel. Direct marketing can include a wide range of tactics, both online and offline. Online tactics are email marketing, targeted ads, remarketing, or SMS marketing. Offline techniques are telemarketing, events, points of sale, or postal mail.
Traits of a Successful Campaign
Effective direct marketing campaigns have some particular traits. There are:
- Personalized content
- Using clear images that draw the eye, coupled with authentic testimonials
- Leveraging the power of strong, persuasive calls-to-action
- Keeping data fresh
- Integrated with other marketing campaigns
Benefits of Direct Marketing for your Business in 2021
#1. Offer the ideal purchase experience: direct marketing allows you to craft a bespoke experience for each potential customer, thus maximizing conversion rates. Your customers will feel valued and more willing to be guided from the initial discovery stages all the way through the conversion stage of the buyer journey.
#2. Build strong, long-lasting relationships with your customers: all direct campaigns, such as email marketing or remarketing, enable you to build stronger relationships with your clients. Since you’ll be sending your targeted messages to very specific audiences, plus you’ll have the option to build your messages on the previous ones, you’ll be able to nurture your relationship with prospects.
#3. Discover new customers and find more customers interested in buying from you. When you discover one type of engaged buyer, you can research other buyers with similar interests. You can thus expand your reach and gain access to a new market willing to buy from you.
#4 Perfect targeting: with direct mail marketing services, you can target people based on their unique interests and needs. Direct marketing enables you to narrow down your audience and gain access to only those people who are willing to purchase from you.
#5 Quick turnaround: whether you choose an email marketing campaign or a direct mail campaign, you can rest assured that you’ll be able to experience an extremely quick turnaround time. Creating email campaigns online is super fast and easy. At the same time, commercial printers offer a very good turnaround time thanks to the advancements in print-on-demand technology. You’ll be able to set up winning campaigns within days and boost your conversion rates like never before.
#6. Advertise specific products, services or offers: another benefit this type of marketing has to offer relates to control. With this technique, you are in control of which information you’re sending to which prospects. You control the offer and the message depending on the individual, so you can perform multiple A/B tests to determine what your audience really wants from you.
#7 Easy personalization: online, you can use various programs that can personalize the name of a person based on certain criteria. Offline, you can also leverage variable data printing to easily personalize each direct mail you send to prospects. By addressing your recipients by name and by adding certain unique traits they posses will help you connect with them at a deeper level. Variable data printing is an excellent way for easy personalization.
#8. Quite cost-effective: when you factor in the return-on-investment, you soon notice that direct marketing is much cheaper than any other marketing technique. Thanks to analytics, you can know exactly how much you are spending on each conversion.
#9. It’s fairly easy to track and measure your results: Easily track your progress and test out results to see exactly who is benefiting most from your campaigns. Whether you’re going with online or offline campaigns, you can easily track results. Of course, the analytics is better for online campaigns, because it’s all listed there.
#10. Improve customer loyalty: lastly, direct campaigns are focused and will enable your customers to remember you with ease. Strong campaigns can keep brands and products in the minds of customers. On the other hand, indirect campaigns that are just out there trying to capture the attention of potential customers will never have the impact of a direct marketing campaign in which the customer is directly impacted.
Looking for some more direct marketing insight? Take a look at this article on 2022 Direct Mail Trends and Predictions, by whosmailingwhat.com, and contact our team to get started.
Use the Best Services for your Brand
Most people check their mail box several times a day, especially when they are expecting EOBs, collection letters, utility bills or medical bills. You can make it a pleasant surprise by leveraging the benefits offered by one of the best direct marketing techniques, direct mail.
To fully capitalize on the power of direct marketing for your business, you should only work with professionals. At Preferred Direct, we offer a vast range of personalized marketing services, including direct mail, emergency printing, fundraising services, and printing services. We are focused on increasing your ROI and enabling you to make the most out of your budget.
Contact us today at 1-844-719-1848 and let us help you outsmart your competitors in 2022 and beyond by taking full advantage of Preferred Direct’s Print & Mail services.
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