What Is Transpromo Marketing?

Transpromo Marketing? It sounds like you might be doing a Transatlantic crossing! That would be exciting, but in this blog, we are talking about Transpromo marketing or transpromotional marketing. It’s a way for companies to market to existing customers through existing customer communication channels like statements and bills sent by mail. In this blog, you will learn about transpromo marketing, its uses, and benefits.

Reaching repeat customers is an important part of maintaining a profitable business. How well is your business reaching and retaining your existing customers?

bill printing transpromo marketingTranspromo Marketing is a form of advertising in which businesses place marketing messages in transactional documents. The word transpromo comes from the combination of the terms “transaction” and “promotion.” The marketing messages are placed in the white spaces of these documents, integrated marketing messages on bills, statements, and other important communications. 

How Does Transpromo Marketing work?

Using cutting edge print technology, called variable digital printing, individualized bills, statements, and other transactional documents are printed. The targeted marketing message is printed on these statements and then mailed out to customers.

Types of Messages Used in Transpromo Marketing

Coupons – Coupons make great use of white space on a statement, attracting the customer to come back and make another purchase.

Call to upgrade current product or services – Companies can advertise upgrading their current product or services for to new, improved options. An example of a service upgrade might be a telecommunications company advertising their combined internet, cable, and telephone packages to a customer who only subscribes to internet.

Sale or promotion announcement – Announcing sales and promotions helps to give customers a reason to make an additional purchase. An example of this might be a customer who just purchased a new dishwasher receiving word on their billing statement that there will be a sale on other kitchen appliances such as refrigerators and stoves.

Coming soon announcements – Coming soon announcements work toward customer loyalty. By announcing new products or services, exclusively to existing customers. This gives your customer something to look forward to with the company and become an advocate for your brand. Also making it exclusive, customers feel like they have the inside scoop! An example might be a bank announcing they’ll soon be offering a new type of savings account.

Promoting a local charity – Companies looking to promote their social awareness, can use transpromotional marketing to bring awareness to their favorite charity, encouraging their customers to donate.  READ MORE on how companies can use their print marketing to support nonprofits and increase their bottom line.

Draw customers to a website – Do you want your customers to read more about your products or services? Give them a reason to go to your website and read about what’s new and happening, while increasing web traffic at the same time.

To fully capitalize on the power of direct marketing for your business, you should only work with professionals. At Preferred Direct, we offer a vast range of personalized marketing services, including direct mail, third party billing, and commercial printing services. We are focused on increasing your ROI and helping you to make the most out of your budget.  From design to finishing and mailing, Preferred Direct takes care to make sure you receive deliver high-quality print products that can help increase your company’s ROI.


 

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Sources: smallbusiness.chron.com, pitneybowes.com, tgidirect.com

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22 Direct Marketing Trends in 2022  Direct marketing is the discipline of communicating directly with your audience through one-to-one mediums such as email, direct mail, social media, and text....

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