Preferred Direct Expands Capacity With 2 New Equipment Technologies
Second Generation Family-Owned Printer Invests In Their Future
Norfolk, VA – Preferred Direct, industry-leading print, direct mail, and digital communications partner, is proud to announce the successful installation of a new Hunkeler-Horizon roll-to-fold converting machine and a new performance upgrade to their HP 250 Digital Press. These strategic investments will further increase the quality, efficiency, and lead times of the company’s printing, finishing, and mailing services nationwide.
Purchased from Standard Finishing Systems, the addition of the Hunkeler Roll to Cut to Horizon AFV-566/T564 Folder System marks a pivotal step for Preferred Direct’s production capabilities. This advanced technology streamlines the process of converting large rolls of paper into neatly folded, ready-to-mail products. The machine’s precision and speed will provide a seamless transition from printing to finishing processes, reducing turnaround times, and increasing overall efficiency.
Furthermore, Preferred Direct has invested in a performance upgrade for their existing HP 250 Digital Press. The upgrade now allows the company to achieve an impressive speed of 800 feet per minute (fpm) for monochrome print and mail jobs. This upgrade will accelerate production while maintaining exceptional print quality for Preferred Direct’s transactional and informational print clients.
“We are thrilled to add these new technologies to our equipment line up,” said Bill Nee, President at Preferred Direct. “These investments reflect our commitment to remaining a local family-owned printer with BIG print and finishing capabilities. As a technology-forward company, we are always looking for innovative solutions to automate and streamline our processes and empower our employees. Our focus will always be our clients and our employees, and these new technologies will enable us to serve them both more effectively.”
To discover the Hunkeler-Horizon roll-to-fold system from Standard Finishing Systems, visit https://www.sdmc.com/product_stand/roll-to-fold-gen8/.
To discover the HP 250 Digital Press solution, visit https://www.hp.com/us-en/commercial-industrial-printing/pagewide/t250-hd-web-presses.html.
Preferred Direct’s, Kristen Hollar, featured in HP Graphic Arts Article titled “Fabulously Focused”
February 10, 2021 - After the success of the HP PageWide T240 installation at Preferred Direct, HP reached out to the company to discuss the history of Preferred Direct and the ROI of the new print...
Preferred Direct provides over 50,000 meals to SEVA
December 11, 2020 – Norfolk, VA – Aiming to bring some relief to families experiencing hard times due to the COVID-19 pandemic and other issues, Norfolk-based Preferred Direct, a family-owned...