How to Use Creative Commercial Printing Services to Boost Your Marketing Results
Here are some tips for how to get optimal results from print marketing products created by a commercial printer:
– Partner with a reputable, experienced commercial printing company that understands what it takes to create marketing materials that will have a maximal impact.
– Use a professional graphic designer if you don’t have that expertise and skillset in-house.
– Use a professional copywriter if you don’t have that expertise and skillset in-house.
– Make sure that your brand elements (logo, colors, terminology, etc.) have consistency across your print marketing materials.
– Opt for specialty finishing and binding services to achieve a more professional look.
– Make sure all of your contact information is on your print products.
– Include social media information so that people will know where they can connect with you online.
– Proofread your print marketing materials.
Examples of Print Marketing Materials That Work
Rack cards have many uses and do well where there’s a lot of foot traffic. Some of the locations where you may have seen them include visitors’ centers, restaurants, hotels, and landmarks. Many different types of businesses have success with rack cards. For example, they can help efforts to promote fundraising events, live entertainment acts, charitable causes, tourist destinations and attractions, food festivals, and more. Rack cards are an inexpensive way to attract attention and communicate the most important information about what you want to promote.
Brochures deliver a means to include more details than rack cards while still in a print format that’s convenient for people to take with them. They are cost-effective and easy to distribute at events or locations where you want them to be accessible to your target audience. Also, brochures allow you to communicate your brand’s value and essential details about your products and services in a tangible form.
Catalogs are critical drivers of sales and brand loyalty. Often, print catalogs are the catalyst for getting prospects to visit a retailer’s website or visit a store. Also, many retailers have found that sending catalogs to customers who have made online purchases often results in additional sales from those same customers.
Flyers offer a simple, short-and-sweet way to grab people’s attention and impel them to learn more about your business. They’re easy to hand out or leave as a take-away at trade shows.
Print newsletters allow businesses to provide more in-depth information to readers than do e-newsletters. Moreover, a print newsletter is convenient for readers to pick up and read it at their leisure. People can enjoy them when they have time and aren’t distracted by a barrage of online notifications and emails.
Direct mail postcards
Personalized direct mail postcards can be highly targeted, enabling your company to reach ideal prospects easily. Moreover, they’re very affordable to produce and mail. As more and more customers are becoming inundated by email marketing messages, print marketing postcards help make brands stand out.
Signs and posters
For local events and fundraisers, signs and posters can help raise awareness and generate word of mouth. When strategically placed within communities, they serve as a powerful grass-roots marketing tactic. Of course, the more attractive they are (professional design and superior print quality), the more attention they’ll attract.
Usually consisting of folders with a variety of sales and marketing collateral, sales packets help move potential B2B buyers one step closer to making a purchase. An exceptional sales packet will reinforce the positive impression your sales team made during their sales visits.
And there’s more
These are just a few samples of the types of print marketing materials that your business might benefit from. Meanwhile, your imagination and creativity expand the possibilities. And you can count on our team at Preferred Direct to help you brainstorm ideas to differentiate your company from your competition.
The Preferred Marketplace of Ideas
Our collective experience over the past 30-plus years has reinforced the values that were exemplified at our founding: Service, Value, and Creative Response to Client Concerns.
We practice those principles every day in every way, embrace new technology and modern materials, and continue to focus on creative problem-solving. We value your collaboration, comments, and service evaluations, and rely on your feedback as we move in new directions. We value the ongoing relationships we have established with our customers. We will Boost Your Marketing with Variable Data Direct Mail and Commercial Printing.
For each project, Preferred Direct will provide a project manager to work with you to guarantee fast, efficient, accurate and confidential processing of information for your commercial printing or direct billing project. Our Commercial Printing and Direct Mail Platform provides for medical billing services, municipal utility bills, statement generation, e-billing, and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.
Request a quote online or contact Preferred Direct toll-free today. 1-833-425-7007
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