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Print Marketing Can Help Build Your Company’s Brand

Print Marketing is a classic form of promoting your brand through printed mediums. Before we start though, ask yourself: what sets your company apart from its competitors? Is your company name recognizable? Branding is an important aspect of growing and maintaining a business and print marketing could be the key to building your brand in the marketplace. At Preferred Direct, we offer services that can not only help your brand vision come to life, but also turn it into something tangible you can present to others.

Building Your Brand

Every day, people are bombarded with thousands of marketing messages from email, texts, feeds, social media, advertisements and more. It can be overwhelming, making it hard for companies to be noticed. Your company needs to break through all of the noise and be seen by the consumer. The first step is to consistently brand your company.

Benefits of branding include:

  • Brands are recognizable, regardless of language
  • Brands outlast product cycles
  • Brands bring a cohesive element to all your marketing and print
  • Brands express experiences, quality and trust
  • Brands differentiate you from your competitors
  • Brands motivate and direct your employees
  • Brands generate customer referrals
  • Brands can connect emotionally with customers
  • Brands create value for your business

Branding goes beyond your company’s logo. It encompasses the entire customer experience and how your customer perceives your company. Whether you’re in the healthcare, insurance, financial or services industry, your brand can differentiate you from the rest of the field.

At Preferred Direct, we know how important it is to make a great first impression. Contact our skilled graphic designers to achieve the professional branding your company desires.

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 Some industries that benefit from cohesive branded print and digital marketing campaigns:

  • Healthcare – The healthcare industry requires constant communication between providers, patients and insurance companies.
  • Insurance Carriers – Insurance companies need to educate and communicate with consumers.
  • Franchises & Agencies  – Stay top of mind for when consumers are ready to buy using print marketing.
  • Financial Services – The financial services industry needs to communicate with shareholders and investors.
  • Colleges & Universities – Targeted direct mail campaigns can help you find prospective students, fundraise, and keep in contact with Alumni.
  • Business & Services Industries – Whether you are in retail or hospitality, provide goods or services, you need to get the word out to a targeted group of consumers about your company.

It’s time to concentrate on branding your company, and print marketing can be a good place to start. Whether it’s brochures for your sales team, e-statements for your customers or fundraising materials for donors, your company’s brand can benefit from a consistent and professional image. 

Print Marketing in Your Branding

mailing and printing services envelopesPrint pieces in a campaign should not only sell your products or services, but they should also build your company’s image. This can be done with print marketing using your company logo, a tagline and a color pallet the same way every time. Your company colors should be the same. Your logo should be sized correctly. When these marketing elements are used clearly and consistently, your company will look the same everywhere it appears – building brand recognition in the marketplace. 
There are a variety of print and paper options to choose from. Creating engaging print pieces is a sure way to make sure your brand gives a lasting impression to your audience.

Here are some ways to use print marketing in your branding:

  • Business cards, letterhead, brochures, envelopes and folders.
  • Direct mail campaigns including postcards, catalogs, and letters.
  • Press releases on company letterhead.
  • Promotional items such as cups, pens, and notepads.
  • Pop up banners and posters for large-scale events.
  • Apparel for your employees with the branded color scheme, logo and marketing message.

Our printing services offer a wide range of bindery and finishing services to give your commercial print project a polished and professional look. Take a look here. 

All Roads Lead to Your Brand 

Your branding should become the way of life at your company, from answering the phone to how your business cards look. Make your message clear to your customers with a clear and strong branding campaign.

“Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.” As Scott Goodson for forbes.com states, branding is essential to businesses and brands mean money.

Think of some recent company acquisitions like Cadbury and Range Rover. Were these companies bought for having the best chocolate or being the best SUV? No, they were valued and purchased because their brand has been developed and refined and is recognized worldwide. In the end, from business cards to office design, all roads lead back to your brand and using print marketing can create a clear roadmap for customers to understand who you are as a company and impact your bottom line. 

 

direct mail servicesPreferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including: printing services, fulfillment services, fundraising services, direct mail marketing, direct billing and emergency on demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure you receive high quality print marketing products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll Free 1-833-425-7007

Sources: modernlitho.com, psprint.com, forbes.com, strategynewmedia.com

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About the authors

As President, Chris Nee is responsible for connecting the many aspects of PDM’s operational organization. His focus is on bringing together people, processes, and products to drive performance. Chris facilitates the key drivers for PDM’s success as a print and direct mail company, including engaging and retaining employees, and perpetually innovating to drive top-line revenue, and enhancing productivity across the company. Chris brings a wealth of experience to this role, previously driving sales, leading teams, and negotiating deals with some of the largest companies/brands in the US, including The Hershey Company, Clorox, and Dole Foods.

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