Transpromo marketing is an effective tool for adding advertising messages to your statements. Text or graphics can be inserted right onto your statement for customers to view additional information. When a customer receives their billing statement, or any other form of document in the mail, the odds are in the client’s favor that this type of mail will be opened. They not only view their billing information, but with transpromo marketing, their attention will also be drawn to the advertisement placed on the document.
Transpromo marketing can be used for any type of advertisement, promotion, sale or upcoming event you would like to have printed on your statement. This is a smart way to advertise since almost everyone opens up and views their statements, whether it is financial, medical, or any other document.
Your advertising will reach a broader audience and help generate more sales through this type of marketing. These advertisements or messages can also be altered at any time to update or change information and transpromo marketing can vary to different customers to target different markets.
What are the Benefits of Transpromo Marketing?
- People look at their bills and statements far more often than they look at “junk” mail. According to a study by Infotrends, a market research and consulting firm, 95 percent of customers open and read their transactional documents.
- People, on average, review their bills and statements for approximately one to three minutes. When a marketing message is printed directly on these statements, the person reading the statement can’t help but see the message. Inserts are often thrown aside or not viewed at all, but the actual document is almost always viewed.
- Transpromo marketing markets to current customers. Returning customers should be a large part of your business base as they are the foundation in maintaining a profitable business. Loyal customers in fact, make up most of a business’s profits. So while it’s necessary to market to new customers, the most important part of your marketing strategy should be to maintain your current customers. Transpromo Marketing is a great way to reach these customers and draw them back for additional purchases.
- It reduces costs and waste. Rather than spending money on printing new ads and paying for additional paper and postage, transpromo marketing uses mail that is already outgoing. This helps to cut back on waste and saves trees.
Recent Blog Posts
Welcome to the Preferred Direct Blogfacebooktwitterlinkedin Marketing Tips for Nonprofits – Using Commercial Printing Services Print marketing and digital marketing should be a part of your nonprofit’s overall marketing strategy. Used in combination, they reinforce...
Welcome to the Preferred Direct Blog facebooktwitterlinkedinOliver Wendell Holmes once said, “Learn from the mistakes of others... You can’t live long enough to make them all yourself!” How do you attract, inform, and appeal to your customers? How do you Add Flair to...
Preferred Direct Transpromo Marketing
Preferred Direct, above all, provides high quality, fast and personalized business marketing services. This includes Commercial Printing, Direct Mail Marketing, Document Generation and Variable Data Match Mailing. Next, we can combine our Digital, Inkjet and Offset Printing services with Bindery and Finishing, Folding and Inserting services. In addition, we offer design and mailing services. Even better, if you need your finished product delivered, we do that too. Preferred Direct will Collate and Assemble, Ship, Track and Manage your Inventory.
A popular service in the healthcare industry is our Direct Billing. For example, this includes services like Statement Generation, EOBs, Medical Billing, E-billing and Transpromo Marketing. Even better, Preferred Direct is HITRUST and HIPAA compliant. We have Utility Billing and Collection Letter services, and in today’s world of digital communications, we also offer SMS (text) and Email Marketing. Furthermore, if you have a quick turnaround, we offer emergency on demand printing services.
Preferred Direct works with many industries, specifically businesses, universities, insurance carriers, non-profits, financial institutions and more. To sum up, we create unique solutions to help businesses get the most out of their investment. We use the latest, state-of-the-art technology. That way, we can deliver on our customer’s most complex needs. Fill out our form or call for a quote. (757) 461-2730 or Toll Free: 1-844-719-1848