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What to Look for in a Direct Mail Printer

When choosing a direct mail printer for your organization’s communication projects, there’s much to consider. Not all printing providers have the expertise or equipment to handle the demands of full-color, secure, variable data printing. 

direct mail printerBelow are some key characteristics to look for:

  • Ability to handle a wide array of variable data printing applications
  • Flexibility in how they can receive your data
  • Experience with variable data printing applications in your industry
  • Compliance with HITRUST and HIPAA data security standards
  • Advanced printing technology to ensure the utmost accuracy and print quality
  • Supporting solutions

Ability to handle a wide array of variable data printing applications

Your needs may evolve over time, so look for a direct mail printer that has the knowledge, experience, and equipment to handle all types of variable data printing applications. No matter what your organization requires, at Preferred Direct, we are equipped with the expertise and technology in-house to create all varieties of personalized print pieces.

Flexibility in how they can receive your data 

Find out if the commercial printer you’re considering will allow you to send your information your way. When you work with us, we will accept your information via a secure FTP (file transfer protocol). We aim to make the process convenient for you and secure for your business. 

direct mail marketing estimate

Experience with variable data printing applications in your industry 

Every industry has unique concerns and nuances to address. Therefore, industry experience matters when selecting a print partner for your variable data, direct mail projects. Preferred Direct has vast experience and a proven success record in many industries that rely on direct mail, including those that must meet strict privacy and security requirements.

  • Healthcare providers
  • Insurance companies
  • Financial services providers
  • Colleges and Universities
  • Franchises & Dealerships
  • Businesses and Retail
  • Energy & Utilities
  • Nonprofit organizations

Compliance with HITRUST and HIPAA

Preferred Direct is a HITRUST CSF certified direct mail printer. We approach every project with the HITRUST Common Security Framework (CSF), the most widely adopted security framework in the U.S. healthcare industry, in mind. Following HITRUST CSF standards means we handle our customers’ data in a way that meets regulatory compliance requirements and reduces risk. [DM1] We also adhere to the latest HIPAA regulations for protecting sensitive patient data. We apply the necessary security measures so that organizations have compliance with peace of mind.  

Advanced printing technology to ensure the utmost accuracy and print quality

Technology changes at a rapid pace. To ensure you get the best quality outcomes and efficient pricing from direct mail production runs, make sure your direct mail printer has the latest equipment and software. Preferred Direct has cutting-edge digital and inkjet printing technology. Our HP T240 HD and Xerox® Impika®, presses deliver optimal production speed and cost-effectiveness for continuous feed inkjet printing. We specialize in accurate, high-speed lasering and ink-jetting, with the flexibility to communicate custom, personalized messages, thanks to our state-of-the-art equipment, software applications, and skilled team.  This is Why Direct Mail Is Still Effective.

Supporting Solutions beyond printing 

In addition to mailing database management, customization, and printing of your direct mail, we also offer:

  • Match mail
  • Fold
  • Perforate
  • Insert
  • Postal discounts
  • Deliver mailings to the post office
  • Manage inventory

We also offer expert design services to give your direct mail the visual appeal needed to attract your recipients’ attention and engage their interest.

 

Choose the Preferred Direct Mail Printervariable data printing HP

With over 30 years of experience in commercial printing and mailing fulfillment, Preferred Direct is the preferred direct mail printer for many companies nationwide. We have the technology, capacity and drive to assist you in your communications efforts. From design to delivery, we handle your data with care, delivering your direct mail on time and on budget. Contact us today to request a project estimate and let’s get started!

About the authors

Bill Nee Jr. is the CEO of Preferred Direct Marketing, where he oversees all aspects of administration, operations and business development. He has guided the company’s overall strategic growth since he stepped into the leadership role in 2015. Bill has been with the company for nearly three decades, joining Preferred in 1996, shortly after it was started as a mail house by his parents, Patricia and Bill Nee Sr. Bill launched and developed the offset printing side of the business before moving into production management, marketing and other leadership positions. His emphasis has been on technological innovation to position Preferred as an industry-leading and customer-focused print, direct mail and digital communications partner.

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