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Does Your Company Support Charities? Print Marketing Is a Great Way to Show Support

Does Your Company Support Charities? Print Marketing Is a Great Way to Show Support

Many companies donate to and support charities. Are you looking for ways to raise money for your choice charities? Are you wanting to brand your business as a philanthropic organization? Direct mail print marketing creates one of the best fundraising opportunities for charities. You can work with charitable organizations to promote both the charity and your business at the same time.

sponsor charities and promote them with print marketing

Supporting charities doesn’t have to be restricted to monetary donations. You can also support your choice charities by tying them into your current marketing campaigns, or creating new campaigns based on the charity. It is very beneficial for companies to support charities. Here’s why:

 

Benefits of Supporting a Charity

  • Charitable image – Your company shows commitment and interest in your community and in the well-being of humanity when it sponsors a charitable organization.
  • Increased visibility – By sponsoring charitable organizations and their events, your company’s name and logo appear in more places, increasing your visibility to potential customers.
  • Networking – Attending charitable organization events introduces your company to others that support the charity and can lead to networking opportunities.
  • Tax deductions – Your business receives tax deductions when supporting a charity. You can deduct up to 50 percent of your Adjusted Gross Income, but be sure to check with a tax professional for regulations.
  • Build stronger relationships with your customers – Your customers will like that your business is charitable and therefore will feel better about supporting your company.

 

Ways to Tie Charities Into Your Marketing

You can make your charitable organization partnership beneficial to both the charity and your business through cross-promotional marketing.

companies support charities with print marketingHere are a few cross-promotional marketing ideas:

  • Promotional months – Does your company support a breast cancer charity, diabetes charity, or a pet charity? There are months in the year that are specifically designated for these types of charities. Breast Cancer Awareness Month, American Diabetes Month, and National Dog Adoption Month are examples of months designed for charities. Find ways to promote your business and theirs by tying marketing campaigns to these promotional months.
  • Give back on every sale – You can advertise a product or service and pledge giving back x amount of dollars to the charity.
  • Sell tickets for charitable events – To increase your business’s online and/or physical traffic, sell tickets for your choice charity’s events.
  • Coupons – Give the charity coupons for your business’s products or services to distribute as added value for their donors. Added value can help the charity keep or entice new donors while giving your business exposure through print marketing.

 

Types of Direct Marketing and Print Marketing You Can Use to Support Charities

Whether you are tying in a charitable organization to a current promotion you have, or sending out information on your own products or services and mentioning the charity, direct marketing is a great way to benefit both the charity and your business.

Here are ways to use print marketing to support your choice charities:

Direct Mail Print Marketing – Let your customers or potential customers know about your cross-promotional charitable events, campaigns, products or services through direct mail. Direct mail print marketing is one of the top ways charities fundraise, and your company can attract business and/or build your company’s reputation by using the same means.

Transpromo Marketing – Are you sending out statements to your customers? You can generously add an advertisement for the charities you support on your statements without spending additional money on postage. You can also promote cross-promotional charitable events or campaigns.

Newsletters –  Mention the charities you support in your newsletters. Whether you send out e-newsletters or mail out newsletters, you can support your choice charity, or let your customers know about cross-promotional events or marketing campaigns.

Coupons and/or TicketsPrint coupons and or tickets for charitable or cross-promotional events.

 

Preferred Direct provides print marketing and direct marketing opportunities for businesses and charities. Find a list of services here. For a quick online quote, click here or call toll-free 1-844-719-1848.

 


 

At Preferred Direct, we make sure to keep your cost down. You will have a project manager who keeps your print jobs on track. Our project managers stay on top of your print jobs and can answer any questions you have along the way. We even provide emergency print services for those fast approaching deadlines. We also provide tracking so you can be assured that your shipment is arriving in a timely manner. One of our printers is the Xerox Impika®, a top-of-the-line machine that prints quality materials fast, ultimately saving you time and money. When choosing a commercial printing company, you can count on Preferred Direct to be cost effective, speedy, and customer-friendly.

Call us toll-free today at 1-844-719-1848 or click here for an online quote.

 

Sources: smallbusiness.chron.com, kabbage.com, frugalmarketing.com

Images courtesy of FreeDigitalPhotos.net by David Castillo Dominici (Philanthropy) and aechan (Sponsor)

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Print Marketing Can Help Build Your Company’s Brand

Brand

What sets your company apart from its competitors?

Is your company name recognizable?

 

 

Branding is an important aspect of growing and maintaining a business. Find out how Print Marketing helps companies with branding.

 

Print Marketing

Build Your Company’s Brand with Print Marketing

Every day, people are bombarded with thousands of marketing messages from email, texts, feeds, social media, advertisements and more. It can be overwhelming, making it hard for companies to be noticed. Your company needs to break through all of the noise and be seen by the consumer. The first step is to consistently brand your company.

Some industries that benefit from a cohesive branding campaign across print and marketing:

Healthcare – The healthcare industry requires constant communication between providers, patients and insurance companies.

Insurance Carriers – Insurance companies need to educate and communicate with consumers.

Financial Services – The financial services industry needs to communicate with shareholders and investors.

Colleges & Universities – Targeted marketing direct mail campaigns can help you find prospective students, fundraise, and keep in contact with Alumni.

Business & Services Industries – Whether you are in retail or hospitality, provide goods or services, you need to get the word out to a targeted group of consumers about your company.

It’s time to concentrate on branding your company, and print marketing can be a good place to start. Whether it’s brochures for your sales team, e-statements for your customers or fundraising materials, your company’s brand can benefit from a consistent and professional image.

 

Why is branding important? What can you do to integrate your brand in your print products?

Offset Printing

Print pieces in a campaign should not only sell your products or services, but they should also build your company’s image. This can be done with print marketing using your company logo, a tagline and a color pallet the same way every time.

Your company colors should be the same. Your logo should be sized correctly. When these marketing elements are used clearly and consistently, your company will look the same everywhere it appears. That’s called branding.

 

Examples of print marketing products that convey your brand can include:

  • Business cards, letterhead, brochures, envelopes and folders.
  • Direct mail campaigns including postcards, catalogs, and letters.
  • Press releases on company letterhead.
  • Promotional items such as cups, pens, and notepads. Customers will use your branded items in their life and provide passive referrals.
  • Banners and posters for large-scale events.
  • Apparel for your employees with the branded color scheme, logo and marketing message.

Your branding should become the way of life at your company, from answering the phone to how your business cards look. Make your message clear to your customers with a clear and strong branding campaign.

Branding and Print Marketing

“Branding is fundamental. Branding is basic. Branding is essential. Building

brands builds incredible value for companies and corporations.” As Scott Goodson for forbes.com states, branding is essential to businesses and brands mean money.

Think of some recent company acquisitions like Cadbury and Range Rover. Were these companies bought for having the best chocolate or being the best SUV? No, they were valued and purchased because their brand has been developed and refined and is recognized worldwide.

Benefits of branding include:

  • Brands are recognizable regardless of language
  • Brands outlast product cycles
  • Brands bring a cohesive element to all your marketing and print
  • Brands express experiences, quality and trust
  • Brands differentiate you from your competitors
  • Brands motivate and direct your employees
  • Brands generate customer referrals
  • Brands can connect emotionally with customers
  • Brands create value for your business

Branding goes beyond your company’s logo. It encompasses the entire customer experience and how your customer perceives your company. Whether you’re in the healthcare, insurance, financial or services industry, your brand can differentiate you from the rest of the field.

 

Call or click for a quote. (757) 461-2730 or Toll Free 1-844-719-1848

 


 

Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including: printing services, fulfillment services, fundraising services, direct mail marketing, direct billing and emergency on demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll Free 1-844-719-1848

Sources: modernlitho.com, psprint.com, forbes.com, strategynewmedia.com

Images courtesy of FreeDigitalPhotos.net by Stuart Miles (Brand cards), Suwit Ritjaroon (Brand in hand)

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Commercial Printing Services

Commercial printingPreferred Direct provides commercial printing services to a wide range of industries, locally, nationwide and across the globe. With integrated marketing products, we help businesses communicate with their customers and market to new customers. At the same time, we know how to work with your inventory budget with our print on demand roll-fed printers. Regardless of your industry and type of business, we have the history and experience to provide your company with high-quality commercial printing products built for your business.

Preferred Direct can help you to streamline your marketing and communication while lowering your inventory cost by using our print-on-demand production model. Our equipment allows us to fulfill even the highest volume jobs all with variable data. Whether you need 10,000 pieces or over a million, we have the commercial printing equipment and services you need for your company.

 

Commercial Printing Services

For each project, Preferred Direct will provide a project manager to work with you to guarantee fast, efficient, accurate and confidential processing of information for your commercial printing or direct billing project. Our Commercial Printing and Direct Mail Platform provides for medical billing services, municipal utility bills, statement generatione-billing, and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.

Call Preferred Direct for Commercial Printing Services toll-free today. 1-844-719-1848

Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including printing services, fulfillment services, fundraising services, direct mail marketing, direct billing, and emergency on-demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll-Free 1-844-719-1848

 

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