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How Commercial Printing Can Elevate Marketing Results

How Commercial Printing Can Elevate Marketing Results

Welcome to the Preferred Direct Blog

How Commercial Printing Can Elevate Marketing Results

Tips for Elevating Marketing Results with Commercial Printing

Professional commercial printing can make a difference in how customers perceive your company. Think about it; every marketing and sales piece that you print represents your brand. The more polished and professional your print marketing materials are, the more prospects will view your business as credible and trustworthy.

Benefits of Commercial Printing Services and Print Marketing

Print marketing pieces by a commercial printing company give people a well-prepared, tangible way to learn about your brand and have your contact info close at hand. In this digital age, commercial print services supplement your online marketing messaging—which makes you more memorable as the print pieces reinforce what customers see online.

Moreover, print marketing collateral helps build awareness of your business’s online presence. By sharing your website URL, email address, and social media profiles in your print communications, you can steer people to connect with you online.

How to Use Commercial Printing Services to Boost Your Marketing Results

Here are some tips for how to get optimal results from print marketing products created by a  commercial printer:

  • Partner with a reputable, experienced commercial printing company that understands what it takes to create marketing materials that will have a maximal impact.
  • Use a professional graphic designer if you don’t have that expertise and skillset in-house.
  • Use a professional copywriter if you don’t have that expertise and skillset in-house.
  • Make sure that your brand elements (logo, colors, terminology, etc.) have consistency across your print marketing materials.
  • Make sure all of your contact information is on your print products.
  • Include social media information so that people will know where they can connect with you online.
  • Proofread your print marketing materials.
  • Consider print-on-demand and inventory management services to save your business money and time.

Examples of Print Marketing Materials That Work

Rack cards

Rack cards have many uses and do well where there’s a lot of foot traffic. Some of the locations where you may have seen them include visitors’ centers, restaurants, hotels, and landmarks. Many different types of businesses have success with rack cards. For example, they can help efforts to promote fundraising events, live entertainment acts, charitable causes, tourist destinations and attractions, food festivals, and more. Rack cards are an inexpensive way to attract attention and communicate the most important information about what you want to promote.

 

Brochures

Brochures deliver a means to include more details than rack cards while still in a print format that’s convenient for people to take with them. They are cost-effective and easy to distribute at events or locations where you want them to be accessible to your target audience. Also, brochures allow you to communicate your brand’s value and essential details about your products and services in a tangible form.

 

Catalogs

Catalogs are critical drivers of sales and brand loyalty. Often, print catalogs are the catalyst for getting prospects to visit a retailer’s website or visit a store. Also, many retailers have found that sending catalogs to customers who have made online purchases often results in additional sales from those same customers.

 

Flyers

Flyers offer a simple, short-and-sweet way to grab people’s attention and impel them to learn more about your business. They’re easy to hand out or leave as a take-away at trade shows.

 

Newsletters

Print newsletters allow businesses to provide more in-depth information to readers than do e-newsletters. Moreover, a print newsletter is convenient for readers to pick up and read it at their leisure. People can enjoy them when they have time and aren’t distracted by a barrage of online notifications and emails.

 

Direct mail postcards

Personalized direct mail postcards can be highly targeted, enabling your company to reach ideal prospects easily. Moreover, they’re very affordable to produce and mail. As more and more customers are becoming inundated by email marketing messages, print marketing postcards help make brands stand out.

 

Signs and posters

For local events and fundraisers, signs and posters can help raise awareness and generate word of mouth. When strategically placed within communities, they serve as a powerful grass-roots marketing tactic. Of course, the more attractive they are (professional design and superior print quality), the more attention they’ll attract.

 

Sales packets

Usually consisting of folders with a variety of sales and marketing collateral, sales packets help move potential B2B buyers one step closer to making a purchase. An exceptional sales packet will reinforce the positive impression your sales team made during their sales visits.

And there’s more

These are just a few samples of the types of print marketing materials that your business might benefit from. Meanwhile, your imagination and creativity expand the possibilities. And you can count on our team at Preferred Direct to help you brainstorm ideas to differentiate your company from your competition.

Best Practices in Commercial Printing for Print Marketing

Not all commercial printers have the same technology, equipment, and capabilities. That’s why it’s critical to ask questions and ensure you’ll be getting the best quality, turnaround times, and value.

At Preferred Direct, we use digital printing and inkjet printing to produce stunning, cost-effective marketing materials.

 

Digital Printing

Digital printing allows us to send text and images in digital files directly to a printing press. Unlike traditional offset printing, it doesn’t require the time and cost to create a printing plate. With digital printing, you get high-quality graphics that make a strong first impression.

 

Inkjet Printing

Inkjet printing allows for fast and accurate printing of custom elements, such as addresses, barcodes, indicias, and more. Plus, it’s highly cost-efficient for creating large quantities of personalized marketing pieces.

 

Cost-cutting On-Demand Printing Using Variable Data

To keep costs extremely affordable for our customers, Preferred Direct does all of our printing on two roll-to-roll presses for cost-effective on-demand printing. This approach ensures you won’t have to pay for pieces you don’t need and will never use. Also, on-demand means you avoid the printing order minimums that come with traditional printing.

With on-demand printing at Preferred Direct, we print the number of items that you need now. And, we can use variable data (text and images) to customize marketing materials to your individual recipients. Whether catalogs or brochures or newsletters or other communications, that personalization will help you create marketing pieces that drive interaction and results. With printing on-demand, you pay an inexpensive cost per unit even when you only need a small quantity printed. And, when you want more units printed, there’s no need to start from square one again. We save your digital files and can print additional pieces as you need them.

Besides the cost-saving benefits, on-demand printing also conserves paper, making it a more environmentally friendly option. Many customers seek to do business with eco-conscious companies. By using on-demand printing, you can strengthen your value proposition and set you apart from your competition.

Print Inventory Management for Saving Time and Money

To ensure we can meet your on-demand printing needs quickly, we offer inventory management at our facility. Different marketing projects require different sizes and styles of paper and envelopes, and we can store large quantities of whatever your jobs will need. Our inventory management services ensure that when you need a print piece produced, we’ll have the resources on hand and ready to go. You can also get weekly or monthly stock level reports to keep tabs on your current inventory.

Next Steps for Marketing Success with Professional Print Marketing Materials

To learn more about how a commercial printer can help you achieve your marketing goals, contact us. Share your challenges and aspirations with us! Using our extensive commercial printing expertise and capabilities, we’ll create marketing materials to elevate your brand without deflating your bottom line.

The Marketplace of Ideas

Our collective experience over the past 30-plus years has reinforced the values that were exemplified at our founding: Service, Value, and Creative Response to Client Concerns. 

We practice those principles every day in every way, embrace new technology and modern materials, and continue to focus on creative problem-solving. We value your collaboration, comments, and service evaluations, and rely on your feedback as we move in new directions. We value the ongoing relationships we have established with our customers. We will Boost Your Marketing with Variable Data Direct Mail and Commercial Printing.

For each project, Preferred Direct will provide a project manager to work with you to guarantee fast, efficient, accurate and confidential processing of information for your commercial printing or direct billing project. Our Commercial Printing and Direct Mail Platform provides for medical billing services, municipal utility bills, statement generation, e-billing, and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.

Call Preferred Direct toll-free today. 1-844-719-1848

 

 

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Commercial Printing

Commercial Printing

Roll-fed Print on demand press

How to Use Creative Solutions to Improve Your Commercial Printing. The value of commercial printing is dependent on both its content and presentation. Anyone can send a brochure or an explanation of benefits, but not every company can make the recipient wake up and take notice.

Creative solutions for commercial printing are a way to overcome the saturation that your customers feel on an everyday basis. (This way, your audience doesn’t have to feel as overwhelmed as you do when you’re considering how to create a more effective marketing strategy.)

Some marketers may believe that the physical media they send will only end up tossed in the trash, but contrary to popular opinion, print can still be the best way to talk to your audience. But that doesn’t mean that companies can send direct mail, print posters, or design swag without thinking about the implications of their graphics, words, and choice of media. Preferred Direct has witnessed marketing campaigns succeed and fail based on the creativity of their commercial printing.

If you’re interested in how to extract the most value from your print, we’ll give you both the information and advice you need to get it right.

Why You Need Commercial Printing

Commercial Printing Puzzle PieceCommercial printing is the cornerstone for successful marketing today because it has the ability to cut through the virtual noise out there.

There’s no doubt that having a web presence is vital to your business, but with so much content out there, your message can easily lose information in a sea of text and graphics.

Your customers are used to ignoring ads online, but it’s not quite as easy to close out of something that’s in your hands or directly in front of your eyes. If you have a particular message you want to get out, it may even work better in print. Instead of having to search for the right keywords or navigate through several sections of the website to find the information, you can say exactly what you want to say in black and white (either proverbially or literally).

Companies can use commercial printing in an infinite number of ways today. From new digital technology to improved die-cutting techniques, it would be easier to list the things you can’t do! Once you understand the options available, you can determine how to apply them to nearly any campaign you run. Preferred Direct can show you how to do this without crushing your budget in pieces.

Conservation of both time and money starts with identifying the goals of each campaign. No matter how much you save on printing service, the money you spend won’t be worth it if no one remembers what you have to say.

Creative Solutions for All Your Commercial Printing

Creative Solutions

Businessman working for Creative Solutions

There are so many ways to change up your marketing without changing your brand or voice. If you’re struggling with how to present your ideas, the right printer can be the answer.

Preferred Direct has the staff and the experience to help you strike the perfect balance. One of our main specialties is finding ways to bring a little imagination to more traditional businesses, such as insurance and healthcare.

So we know just how important it is to avoid violating HIPAA regulations without letting it slow us down. We print, insert, and mail your explanation of benefits, so customers get what they need.

Our direct mail connects with people on a different level because we take the time to understand both your company and clientele before getting to work.

Whether you’re sending EOBs to your clients or doing an entire overhaul of your visual identity, creativity can play a role in every commercial printing job you tackle. As with virtual media, your company doesn’t have a lot of time to catch a customer’s eye before they either turn away or throw it away. (And no one is more familiar with the nature of this time-sensitive opportunity than Preferred Direct.)

We give you the means to capture people’s limited attention span, so you don’t waste a single cent of your marketing budget. Here are just a few ways to achieve the right hook:

Perforation

Instead of including a separate form, perforate your direct mail and let your customers interact with it a little more. Or score the letter so after they’re finished reading it, they can turn it into an origami swan or paper airplane. To stand up to the US Postal Service, you’ll need a printer that can design mail that can withstand the pressure without complicating the design and functionality of your letter.

Graphic Design

Graphic design. How much does direct mail costThe graphics of your commercial printings can include anything from your logo to a sketch of a famous artist. When a picture can tell a thousand words, you typically want the visual components to reveal an easily discernible story.

Another tactic is to include an image that’s intriguing enough to spark the reader’s curiosity about the larger message. A 90-year old graduating from college may be unusual enough for people to stop and pay attention. If you happen to be advertising night classes for adults, this can be just what you need to get them invested.

Bindery

This general service can refer to either the stapling or binding of your materials. If you need commercial printing for a presentation at a major conference, you can use a spiral or loose-leaf binding to give attendees a different way to interact with your company. Considering many professionals are visual learners, the right commercial printing can reinforce and drive home the key points of the presentation.

You can also use wire-bending for booklets and catalogs. If you want an even more lasting medium, a visually stunning calendar can be inspiring enough for customers to hang up at home or work.

Finishing

Finishing includes die-cuts, collation, creasing, laminating, and gluing. Die-cuts are used to give your direct mail a unique shape. For example, inviting the form of a birthday cake to celebrate your company’s anniversary. Or maybe you want to print out coasters as a way to underscore a person’s transition into retirement. Preferred Direct can help you decide which finishing technique will strike the right chords with your audience.

Inserts

Seeing a little tab peeking out from between an envelope can win customers over in spite of themselves. They may know it’s a marketing ploy, but that little tab presents an itch that nearly demands to be scratched. These kinds of creative inserts can be exact without a lot of time and hassle with the right printer.

Preferred Direct uses machinery that can handle both big and small jobs alike. Duplication CDs, DVDs: customers still want to receive packages in the mail. Marketers can send a DVD that includes live testimonials or demonstrations of a product, or they can send mystery gifts for customers who completed an online survey. They could even create a CD that gives the recipient special instructions to enter a contest or take advantage of a special promotion. If you need a company to print the DVDs, mail them out, and meticulously recreate your logo or artwork, Preferred Direct can help.

The Versatility of Digital Printing

Savvy marketers know that their audience is looking for messages that are inherently speaking to them. In an age of data, people want their information used in a way that will benefit them, not the companies that collect and hoard everything from their nickname to their social security number.

Digital printing makes use of digital files rather than a printing plate, and it allows marketers to collate their data so they can change the message of their commercial printing based on the person who receives it. If you’re using variable data, digital printing is usually your best choice.

Preferred Direct can give you ways to integrate segmentation into commercial printing, so you’re not wasting time or money. Even if you’re using variable data for commercial printing, digital is both fast and cost-effective. It does have a downside, though, in that it can’t always provide the same degree of resolution as other forms of printing. The colors, bleeds, text, margins, and finishing for digital print will be different from traditional options, so marketers may need to focus more on the idea they’re trying to convey. Beyond merely filling in each person’s name, you can do so much more to individualize your more significant point.

Preferred Direct can provide the advice and guidance you need to maximize digital printing. So if you’re attempting to advertise a drop in interest rates, you may want to divide your lists based on the most likely reasons your customers would want to take out a loan. For example, new college graduates may be looking for a starter home while families may be looking for ways to finance their children’s education. Digital printing gives you the chance to alter each image to pique the recipient’s curiosity.

Print On Demand

Digital printing makes use of print on demand services, making it simple to change information without slowing down the printing process easier. Let’s say it’s time to order directories in bulk to promote a new service at your school. Your larger institution has five locations and slightly different services and pricing for each one. While you could print off a general flyer that lists the information for all five sites, you can also print flyers that are specific to each branch.


This way, people can glance at the flyer to get the information they need rather than having to hunt through the text to find their specific school. Or maybe you want to send out an FAQ regarding a new type of insurance plan, but you want to include a customized quote for each person you send to. You can use your collated data to generate different quotes for each new piece of direct mail. Whether your list is 5,000, or 50,000, Preferred Direct has the expertise and technology to perform print on demand services without bumping up your budget.

Combining Physical and Virtual Media

Your marketing is an open book for you to fill. However, you’d like it. Following the rules of marketing can certainly get you far, but breaking the rules may get you even farther.

Commercial printing is a tried-and-true way to open a customer’s eyes to a new opportunity, but there are ways to integrate commercial printing campaigns in the with the rest of your marketing efforts. So if you’re already investing plenty in your digital strategy, there’s no reason you can’t use commercial printing to strengthen virtual campaigns for an even more impactful message. Preferred Direct is not only familiar with these techniques, but we also understand how and when to incorporate the best. Here are just two ways we’ve seen marketers get results:

QR codes

Much like commercial printing focuses your marketing on one message, QR codes can do the same.

Once the customer scans the image, they’re taken directly to the information they need to know. But QR codes can do even more for a company by giving marketers real-time information about how the customer is using your commercial printing.

Once a QR code is scanned, it’s stamped with both the time of the scan and the user’s general location. This is a great way to understand the true reaction of your customers. If everyone is scanning the code immediately, it’s a sign that your campaign is creating a strong impression. If they’re waiting to scan it, it may signify that customers feel they need more time to peruse the data. It’s a sign that you’re marketing to people who are invested in what you have to offer. And of course, if no one is scanning the code, it’s an indicator that you may need to rethink your marketing segmentation.

A Marriage of Data Between print and virtual mediums, you’re collecting an awful lot of information about your customer. And yet, somehow, data slipes through the cracks of companies all the time.

To avoid asking the same question to your customers, you really need a way to combine all the details you receive — regardless of where it comes from. Print can be a great way to engage your customers first before deploying a pop-up ad that practically demands their email address.

Once you have the information in hand, you can start filling in the details of your customers that ultimately drive their decisions. They may be more likely to fill out a more involved form online once they’ve answered a simple question on the paper. Who’s Opening What Before determining your specific creative strategy, it helps to know the general statistics on the pieces of direct mail that are resonating the best with your audience.

The problem is that it’s not always easy to know who exactly is reading what, and it’s not always easy to quantify the ROI of your commercial printing. Just because a campaign didn’t spark a lot of direct interest, doesn’t mean that it didn’t spread general awareness that was worth its weight in gold.

Conversely, campaigns can have a strong response without necessarily converting to actual sales. Without going into people’s homes to observe their behavior directly, it’s been found that oversized envelopes tend to trigger larger response rates. At the other end of the spectrum, postcards are also popular because they’re easy to read and absorb without expending a lot of brainpower.

A quick update that people are due for their annual checkup can inspire an immediate call to get it out of the way. Message and Medium The type of commercial printing you use depends on your message: Simple: From special events to new products, you can print postcards or flyers as a way to get the key points across. In-depth topics: We recommend brochures, booklets, or pamphlets as a means to teach customers about a detailed subject.  Cost efficiency: Shelling out serious funds on a quality poster can give you widespread appeal without needing to mass-print countless pieces of direct mail. Uniqueness: Direct mail can make a person feel singled out, especially if they’re being invited to a members-only event. Of course, these are merely suggestions. To find out how to best speak directly to your customer, you may want to try A/B testing with your commercial printing.

People may be willing to read your pamphlet, so they can better understand your message rather than try to understand a postcard that merely hints at a new initiative your company is taking on. With A/B testing, you can send a letter to one group of customers and a pamphlet to another. The best way to test your market is for both segments to have similar characteristics (e.g., age, income levels, etc.).

You can then measure the responses from each group to see which one made a bigger impact. If the pamphlet had more interest, you could focus on how to improve the content, so it generates an even higher response rate. Saving Money on Creative Solutions It’s not always easy to justify spending money on commercial printing, especially not when an email is essentially free to send. To make the risk feeling a little less precarious, Preferred Direct can ensure a virtually wasteless campaign.

Our technology includes the Xerox Impika and HP T-240 HD, both of which produce remarkable results. It’s full-color, high-speed, and true roll-to-roll perfection, eliminating the inconsistencies that can make your commercial printing look unprofessional. In other words, we’ve invested in the machinery, so you don’t have to. If you’re considering a piece of direct mail with complex folds, the technology makes it possible to design the folds without direct intervention from staff. This helps us keep our costs down (and yours by extension) while giving us the means for better inventory control.

The Ideal Partner

Commercial Printing ConclusionPreferred Direct has been in business since 1990. We may not know everything, but we do know quality printing.

Over the years, it was only inevitable that we’d become expert marketing strategists too. We make it possible for you to find smarter ways to use the leverage you’ve already built. Your clientele, mission, initiatives, staff: these are all assets that can make your bottom line go through the roof. If you’re interested in vertical integration, we understand and anticipate your needs long before you even realize you have them.

Creative solutions can jazz up even the most basic of marketing, but sometimes it takes an outside eye to notice new ways to lure customers in. No matter the budget or deadline, we find ways to color within the lines you set for us while still providing new ideas and strategy choices. From the initial contract to the last leg of the project, we let you set your level of involvement. And if you happen to change your mind at the last second (maybe you’ve decided that you need A/B/C testing instead of just A/B), we’ve got you covered there too.

Commercial printing may not be quite as flexible as a digital strategy, but there are ways to make changes without drastically going over-budget. Instead of choosing a bargain-basement web-to-print fulfillment company, choose someone who will always be there for you whenever you call. Contact us today to receive reliable printing services and creative solutions to your toughest marketing questions.

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Print Marketing Can Help Build Your Company’s Brand

Brand

What sets your company apart from its competitors?

Is your company name recognizable?

 

 

Branding is an important aspect of growing and maintaining a business. Find out how Print Marketing helps companies with branding.

 

Print Marketing

Build Your Company’s Brand with Print Marketing

Every day, people are bombarded with thousands of marketing messages from email, texts, feeds, social media, advertisements and more. It can be overwhelming, making it hard for companies to be noticed. Your company needs to break through all of the noise and be seen by the consumer. The first step is to consistently brand your company.

Some industries that benefit from a cohesive branding campaign across print and marketing:

Healthcare – The healthcare industry requires constant communication between providers, patients and insurance companies.

Insurance Carriers – Insurance companies need to educate and communicate with consumers.

Financial Services – The financial services industry needs to communicate with shareholders and investors.

Colleges & Universities – Targeted marketing direct mail campaigns can help you find prospective students, fundraise, and keep in contact with Alumni.

Business & Services Industries – Whether you are in retail or hospitality, provide goods or services, you need to get the word out to a targeted group of consumers about your company.

It’s time to concentrate on branding your company, and print marketing can be a good place to start. Whether it’s brochures for your sales team, e-statements for your customers or fundraising materials, your company’s brand can benefit from a consistent and professional image.

 

Why is branding important? What can you do to integrate your brand in your print products?

Offset Printing

Print pieces in a campaign should not only sell your products or services, but they should also build your company’s image. This can be done with print marketing using your company logo, a tagline and a color pallet the same way every time.

Your company colors should be the same. Your logo should be sized correctly. When these marketing elements are used clearly and consistently, your company will look the same everywhere it appears. That’s called branding.

 

Examples of print marketing products that convey your brand can include:

  • Business cards, letterhead, brochures, envelopes and folders.
  • Direct mail campaigns including postcards, catalogs, and letters.
  • Press releases on company letterhead.
  • Promotional items such as cups, pens, and notepads. Customers will use your branded items in their life and provide passive referrals.
  • Banners and posters for large-scale events.
  • Apparel for your employees with the branded color scheme, logo and marketing message.

Your branding should become the way of life at your company, from answering the phone to how your business cards look. Make your message clear to your customers with a clear and strong branding campaign.

Branding and Print Marketing

“Branding is fundamental. Branding is basic. Branding is essential. Building

brands builds incredible value for companies and corporations.” As Scott Goodson for forbes.com states, branding is essential to businesses and brands mean money.

Think of some recent company acquisitions like Cadbury and Range Rover. Were these companies bought for having the best chocolate or being the best SUV? No, they were valued and purchased because their brand has been developed and refined and is recognized worldwide.

Benefits of branding include:

  • Brands are recognizable regardless of language
  • Brands outlast product cycles
  • Brands bring a cohesive element to all your marketing and print
  • Brands express experiences, quality and trust
  • Brands differentiate you from your competitors
  • Brands motivate and direct your employees
  • Brands generate customer referrals
  • Brands can connect emotionally with customers
  • Brands create value for your business

Branding goes beyond your company’s logo. It encompasses the entire customer experience and how your customer perceives your company. Whether you’re in the healthcare, insurance, financial or services industry, your brand can differentiate you from the rest of the field.

 

Call or click for a quote. (757) 461-2730 or Toll Free 1-844-719-1848

 


 

Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including: printing services, fulfillment services, fundraising services, direct mail marketing, direct billing and emergency on demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll Free 1-844-719-1848

Sources: modernlitho.com, psprint.com, forbes.com, strategynewmedia.com

Images courtesy of FreeDigitalPhotos.net by Stuart Miles (Brand cards), Suwit Ritjaroon (Brand in hand)

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Commercial Printing Services

Commercial printingPreferred Direct provides commercial printing services to a wide range of industries, locally, nationwide and across the globe. With integrated marketing products, we help businesses communicate with their customers and market to new customers. At the same time, we know how to work with your inventory budget with our print on demand roll-fed printers. Regardless of your industry and type of business, we have the history and experience to provide your company with high-quality commercial printing products built for your business.

Preferred Direct can help you to streamline your marketing and communication while lowering your inventory cost by using our print-on-demand production model. Our equipment allows us to fulfill even the highest volume jobs all with variable data. Whether you need 10,000 pieces or over a million, we have the commercial printing equipment and services you need for your company.

 

Commercial Printing Services

For each project, Preferred Direct will provide a project manager to work with you to guarantee fast, efficient, accurate and confidential processing of information for your commercial printing or direct billing project. Our Commercial Printing and Direct Mail Platform provides for medical billing services, municipal utility bills, statement generatione-billing, and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.

Call Preferred Direct for Commercial Printing Services toll-free today. 1-844-719-1848

Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including printing services, fulfillment services, fundraising services, direct mail marketing, direct billing, and emergency on-demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll-Free 1-844-719-1848

 

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