Tagged: postcard

How Commercial Printing Can Elevate Marketing Results

How Commercial Printing Can Elevate Marketing Results

Welcome to the Preferred Direct Blog

How Commercial Printing Can Elevate Marketing Results

Tips for Elevating Marketing Results with Commercial Printing

Professional commercial printing can make a difference in how customers perceive your company. Think about it; every marketing and sales piece that you print represents your brand. The more polished and professional your print marketing materials are, the more prospects will view your business as credible and trustworthy.

Benefits of Commercial Printing Services and Print Marketing

Print marketing pieces by a commercial printing company give people a well-prepared, tangible way to learn about your brand and have your contact info close at hand. In this digital age, commercial print services supplement your online marketing messaging—which makes you more memorable as the print pieces reinforce what customers see online.

Moreover, print marketing collateral helps build awareness of your business’s online presence. By sharing your website URL, email address, and social media profiles in your print communications, you can steer people to connect with you online.

How to Use Commercial Printing Services to Boost Your Marketing Results

Here are some tips for how to get optimal results from print marketing products created by a  commercial printer:

  • Partner with a reputable, experienced commercial printing company that understands what it takes to create marketing materials that will have a maximal impact.
  • Use a professional graphic designer if you don’t have that expertise and skillset in-house.
  • Use a professional copywriter if you don’t have that expertise and skillset in-house.
  • Make sure that your brand elements (logo, colors, terminology, etc.) have consistency across your print marketing materials.
  • Make sure all of your contact information is on your print products.
  • Include social media information so that people will know where they can connect with you online.
  • Proofread your print marketing materials.
  • Consider print-on-demand and inventory management services to save your business money and time.

Examples of Print Marketing Materials That Work

Rack cards

Rack cards have many uses and do well where there’s a lot of foot traffic. Some of the locations where you may have seen them include visitors’ centers, restaurants, hotels, and landmarks. Many different types of businesses have success with rack cards. For example, they can help efforts to promote fundraising events, live entertainment acts, charitable causes, tourist destinations and attractions, food festivals, and more. Rack cards are an inexpensive way to attract attention and communicate the most important information about what you want to promote.



Brochures deliver a means to include more details than rack cards while still in a print format that’s convenient for people to take with them. They are cost-effective and easy to distribute at events or locations where you want them to be accessible to your target audience. Also, brochures allow you to communicate your brand’s value and essential details about your products and services in a tangible form.



Catalogs are critical drivers of sales and brand loyalty. Often, print catalogs are the catalyst for getting prospects to visit a retailer’s website or visit a store. Also, many retailers have found that sending catalogs to customers who have made online purchases often results in additional sales from those same customers.



Flyers offer a simple, short-and-sweet way to grab people’s attention and impel them to learn more about your business. They’re easy to hand out or leave as a take-away at trade shows.



Print newsletters allow businesses to provide more in-depth information to readers than do e-newsletters. Moreover, a print newsletter is convenient for readers to pick up and read it at their leisure. People can enjoy them when they have time and aren’t distracted by a barrage of online notifications and emails.


Direct mail postcards

Personalized direct mail postcards can be highly targeted, enabling your company to reach ideal prospects easily. Moreover, they’re very affordable to produce and mail. As more and more customers are becoming inundated by email marketing messages, print marketing postcards help make brands stand out.


Signs and posters

For local events and fundraisers, signs and posters can help raise awareness and generate word of mouth. When strategically placed within communities, they serve as a powerful grass-roots marketing tactic. Of course, the more attractive they are (professional design and superior print quality), the more attention they’ll attract.


Sales packets

Usually consisting of folders with a variety of sales and marketing collateral, sales packets help move potential B2B buyers one step closer to making a purchase. An exceptional sales packet will reinforce the positive impression your sales team made during their sales visits.

And there’s more

These are just a few samples of the types of print marketing materials that your business might benefit from. Meanwhile, your imagination and creativity expand the possibilities. And you can count on our team at Preferred Direct to help you brainstorm ideas to differentiate your company from your competition.

Best Practices in Commercial Printing for Print Marketing

Not all commercial printers have the same technology, equipment, and capabilities. That’s why it’s critical to ask questions and ensure you’ll be getting the best quality, turnaround times, and value.

At Preferred Direct, we use digital printing and inkjet printing to produce stunning, cost-effective marketing materials.


Digital Printing

Digital printing allows us to send text and images in digital files directly to a printing press. Unlike traditional offset printing, it doesn’t require the time and cost to create a printing plate. With digital printing, you get high-quality graphics that make a strong first impression.


Inkjet Printing

Inkjet printing allows for fast and accurate printing of custom elements, such as addresses, barcodes, indicias, and more. Plus, it’s highly cost-efficient for creating large quantities of personalized marketing pieces.


Cost-cutting On-Demand Printing Using Variable Data

To keep costs extremely affordable for our customers, Preferred Direct does all of our printing on two roll-to-roll presses for cost-effective on-demand printing. This approach ensures you won’t have to pay for pieces you don’t need and will never use. Also, on-demand means you avoid the printing order minimums that come with traditional printing.

With on-demand printing at Preferred Direct, we print the number of items that you need now. And, we can use variable data (text and images) to customize marketing materials to your individual recipients. Whether catalogs or brochures or newsletters or other communications, that personalization will help you create marketing pieces that drive interaction and results. With printing on-demand, you pay an inexpensive cost per unit even when you only need a small quantity printed. And, when you want more units printed, there’s no need to start from square one again. We save your digital files and can print additional pieces as you need them.

Besides the cost-saving benefits, on-demand printing also conserves paper, making it a more environmentally friendly option. Many customers seek to do business with eco-conscious companies. By using on-demand printing, you can strengthen your value proposition and set you apart from your competition.

Print Inventory Management for Saving Time and Money

To ensure we can meet your on-demand printing needs quickly, we offer inventory management at our facility. Different marketing projects require different sizes and styles of paper and envelopes, and we can store large quantities of whatever your jobs will need. Our inventory management services ensure that when you need a print piece produced, we’ll have the resources on hand and ready to go. You can also get weekly or monthly stock level reports to keep tabs on your current inventory.

Next Steps for Marketing Success with Professional Print Marketing Materials

To learn more about how a commercial printer can help you achieve your marketing goals, contact us. Share your challenges and aspirations with us! Using our extensive commercial printing expertise and capabilities, we’ll create marketing materials to elevate your brand without deflating your bottom line.

The Marketplace of Ideas

Our collective experience over the past 30-plus years has reinforced the values that were exemplified at our founding: Service, Value, and Creative Response to Client Concerns. 

We practice those principles every day in every way, embrace new technology and modern materials, and continue to focus on creative problem-solving. We value your collaboration, comments, and service evaluations, and rely on your feedback as we move in new directions. We value the ongoing relationships we have established with our customers. We will Boost Your Marketing with Variable Data Direct Mail and Commercial Printing.

For each project, Preferred Direct will provide a project manager to work with you to guarantee fast, efficient, accurate and confidential processing of information for your commercial printing or direct billing project. Our Commercial Printing and Direct Mail Platform provides for medical billing services, municipal utility bills, statement generation, e-billing, and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.

Call Preferred Direct toll-free today. 1-844-719-1848



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12 Tips for Creating Effective Direct Mail Pieces

Direct mail marketing can be an effective way to reach potential customers. Learn how to make the most of your direct mail pieces.

Getting your business to stand out from your competition is an on-going battle in the world of marketing and advertising. With direct mail and postcard marketing, you also are in competition with all the junk mail that the average person receives every day.

We have created a list of the top 12 Tips for Creating Effective Direct Mail Pieces that will make your company stand out and be noticed.

direct mail

1. Choose the right size piece and paper that reflects your business. Ask yourself the following to make sure your direct mail piece matches your message.
• Does your business cater to high-end customers? Perhaps you would like a nicer stock paper and an envelope.
• Maybe something smaller with a quick message? Perhaps you would like to send a postcard?
• Do you have many items to sell? A catalog might be the right piece for your business.

2. Be innovative. Build stories and images relating to your business instead of just telling customers the name of your company and what you do. Think about the joyful feeling you want your product or service to create and then paint that picture through photos and words to use on your direct mail mail tips

3. Don’t use sales gimmicks in your type like all caps, bold with italics and multiple exclamation marks. Keep your direct mail piece looking professional and keep the writing legible. Do not use hard to read scroll fonts.

4. Target your direct mail piece. Think about your target audience’s demographics when you create your piece. Are you trying to relate your piece to 30-45 year old females or 60 year old males? This should affect how you plan your design. What do you know about your customers purchasing habits and likes? Cater your piece to what you know about your customers.

5. Use color and white space to your advantage. Hire a graphic designer who knows how to use color and white space. Keep your information concise. White space can catch the eye in a way a crowded piece can’t.

6. Make sure you have a call-to-action. On your direct mail piece, tell your potential customer to call you or visit your website and list your information. Without a call-to-action, you are simply branding your business. Be sure to tell your customers exactly what you want them to do next. Offering a special discount or a prize drawing on the piece can also lead to better conversion rates.

7. Include essential information about your business on your postcard or direct mail piece. Aside from your catchy headline, make sure you explain enough about your business on your direct mail piece. Don’t expect a potential customer to go the extra mile and visit your website for basic information. Give the basic information.

8. Personalize your direct mail piece. There are different options for personalizing a direct mail piece. You can just personalize an envelope or postcard, or you can personalize the letter inside an envelope. Personalization adds a more friendly touch to your piece to help you connect with new or existing customers.

9. Do not try to trick your potential customer. Gimmicky wording like “Amazing offer” or “Free” when something is far from free doesn’t help a potential customer trust you. In fact it does quite the opposite. Be honest in what sets your product and services apart. Are you the lowest price competitor? Say so. If you aren’t don’t say you have the lowest prices. Instead, you can highlight that you carry top brands that your competitor doesn’t.

10. Keep your direct mail message focused. Do not overwhelm your potential customer with too much information. While you need to include basic information, do not flood a potential Business marketing and direct mailcustomer with unnecessary details or try and squeeze in multiple messages.

11. Create a campaign. Sending direct mail pieces with a cohesive theme is advantageous for many reasons. It shows new and existing customers your brand, makes your company memorable and keeps your messaging focused.

12. Repeat. Customers who see the message multiple times are more likely to respond. Some businesses make the mistake of sending direct mail once or twice, and their response rate is usually not as significant as businesses that keep their company and messages in the hands of potential customers by sending out direct mail marketing pieces frequently.


Preferred Direct is a commercial printing company that designs, creates and mails direct mail marketing pieces nationwide. Call Preferred Direct toll free at 1-844-719-1848 at speak to one of our friendly staff members to learn more about how our direct mail marketing services can benefit your company. For a fast quote, click here to fill out our form.



Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including: printing services, fulfillment services, fundraising services, direct mail marketing, direct billing and emergency on demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll Free 1-844-719-1848


Photos courtesy of by KROMKRATHOG (business marketing plan) and anankkml (color mailboxes)


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