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21 Ways to Add Flair to Your Direct Mailers

21 Ways to Add Flair to Your Direct Mailers

Welcome to the Preferred Direct Blog

21 Ways to Add Flair to Your Direct Mailers

Oliver Wendell Holmes once said, “Learn from the mistakes of others… You can’t live long enough to make them all yourself!”

How do you attract, inform, and appeal to your customers? How do you Add Flair to Your Direct Mailers? Do you use the telephone? Are billboards, radio ads, and glossy brochures more your style? Or do you wait for customers to walk through your door? That is what this article is about.  21 Ways to Add Flair to Your Direct Mailers.

Many highly-effective methods exist to promote a business. Direct mailers, however, consistently offer more bang for the buck than many other forms of promotion. If you’re new to the world of direct-mail advertising and promotion, you might be surprised at how easy, effective, and economical it can be. If you’re an ” old hand,” we have some new ideas and a score of suggestions you might not have considered.

Preferred Direct is a commercial printing and direct mail marketing specialist. Founded in 1987, our Norfolk-based company has built its reputation on creative communication and customer service. With more than three decades of collaborative success, helping businesses “tell their stories,” we have become leaders in the field. We continue to craft personalized solutions in the print, direct mail, and digital communications field. Here is a score of suggestions to energize your creative marketing mail campaign or 21 Ways to Add Flair to Your Direct Mailers:

  1. Keep the Message Bright. Convey your message graphically and with few words. Keep it simple and colorful. Rely on a single dramatic image to introduce a product, announce a clearance sale, remind customers of a deadline, or offer a discount.
  2. Upscale the Envelopes. Your choice depends on the message you want to convey. Be creative in placing your sales message on the front of your envelope. A good place to start is with your #10 envelopes.
  3. Include a Token Gift. A coupon for a freebie. A special discount for return customers. A refrigerator magnet, flexible jar grip or mini notepad are all easy envelope stuffers that have value for homeowners.
  4. Make Your Mailer Count. Use a direct mail piece as a calendar countdown to a special event. Choose an eye-catching large type font, and keep the message short and to the point to create urgency. Use color to distinguish your piece from other mail, and follow up with periodic reminders if that’s appropriate.
  5. Never Underestimate Postcards. At one time when people communicated regularly with picture postcards. The appeal still exists. Postcards are fun — and if they’re unique, they’re also sometimes collectible. Use a great photo or a humorous message. A postcard campaign can jumpstart a new promotion, or serve as a continuing reminder of your services.
  6. Sponsor a Charity. If your business supports a local organization during the holidays or throughout the year, include a pitch for support in your invoice mailings. Send special requests for support as needed. Customers like to be part of charitable efforts: Make it easy for them to participate and to lend a hand! Then send thank you notes for the support.
  7. Employ Special Shapes and Sizes. Let’s be honest. Standard envelopes can be easily tossed in the trash. But the impact of a brightly colored, oversized envelope can’t be ignored. Attract attention any way you can, but be sure your mailer conforms to postal regulations. (We can help you with that requirement.)
  8. Fold It Up! Flipbooks require customer interaction and promote engagement. Special folds encourage revisiting pages and allow prospective clients to reread your message in different ways.
  9. Die Cuts Tell a Story. It’s simplistic, but shapes add interest. There’s a reason: Our brains are wired to remember the unusual. Let us help you design a unique mailer that tells your story differently. There are endless possibilities.
  10. Add Sensory Surprise. All too often, a written message is forgettable. But there are other ways to elicit a response. Experiment with texture, scent, or even sound. While not for every business, scratch and sniff cards, a “touchy-feely” insert or a card that plays music will grab its share of attention. Maximize the element of surprise!
  11. Go for 3-D Appeal. The flat is not the only way to send your message. Small boxes and tubes don’t have to cost an arm and a leg, but they are likely to garner lots of extra attention.
  12. Personalize Your Marketing Materials. Fight the “junk mail” label by personalizing your message. Don’t address mailings to “Resident.” Send birthday greetings and holiday cards. Offer a discount on an anniversary-year purchase, or make a customer feel special by providing incentives using Commercial Printing with Variable Data for continued business support.
  13. Keep In Touch through Newsletters. Let your customers know what you’re doing. It’s only natural to respond to stories of achievement and growth. So, if your business has a good story to tell, don’t hesitate to share it through a monthly or quarterly newsletter, circulated either digitally or in print. Yes, Preferred Direct offers digital services as well as printed and mailing services.
  14. Shine a Spotlight on Your People. Recognize achievement, publicize promotions, and introduce new service technicians. Include photos. Use direct mailers to personalize your business. Add some flair to your marketing.
  15. Celebrate Your City. Partner with other local businesses to promote civic awareness and community celebrations. Show you care about your locale and your customers are likely to respond in kind.
  16. Get Behind Good Causes. While you’ll want to be selective about what you support, don’t feel that every mailer has to be only about business. Many worthwhile efforts can benefit from more public awareness. Always include your name and logo!
  17. Provide Usable Information. If you sell products or offer services, informative mailers about important topics are often welcome and appreciated. Be discerning, but don’t hesitate to share your expertise or communicate your concerns.
  18. Determine the Most Effective Delivery Option. Postage and delivery options affect price, and effectiveness varies. Know your options, or ask your direct mail printing partner for advice.
  19. Know Your Niche. Always consider the unique requirements of your business or industry, governing rules and regulations, and projected changes that will affect your message. Preferred Direct is HITRUST-certified with extensive experience with EOBs, and we assure that health care mailings are always HIPAA-compliant.
  20. Consider New Technologies. We agree that technology is changing the face of the direct marketing industry. We take pride in our ability to embrace new possibilities and pass new technological advances on to our customers.
  21. Track Your Success. No advertising and marketing program will be worth your time, energy, and money unless you know how well it’s working for you. Preferred Direct will work with you every step of the way to help you get it right.

Our “can do” attitude has served us well over the past three decades. What can we do to help you? We believe we can help you attract and inform clients, advertise products, explain your services, create goodwill, and establish strong bonds with your customers. We don’t perform magic, but we consistently achieve results by working with you to create magical direct mail pieces. We do it all within your budget constraints and following your timeline. We respond quickly, and we meet deadlines. Why not schedule a call to discuss options? We’ll be waiting to hear from you. At the risk of tooting our own horn just a bit, we have comments and testimonials from satisfied clients all over the country to support our claims. Let us know how we can best help you with your specialty direct mail needs.

In Conclusion – If You Need Help – We Are The Marketplace of Ideas

Our collective experience over the past 30-plus years has reinforced the values that were exemplified at our founding: Service, Value, and Creative Response to Client Concerns. 

We practice those principles every day in every way, embrace new technology and modern materials, and continue to focus on creative problem-solving. We value your collaboration, comments, and service evaluations, and rely on your feedback as we move in new directions. We value the ongoing relationships we have established with our customers. We will Boost Your Marketing with Variable Data Direct Mail and Commercial Printing.

For each project, Preferred Direct will provide a project manager to work with you to guarantee fast, efficient, accurate and confidential processing of information for your commercial printing or direct billing project. Our Commercial Printing and Direct Mail Platform provides for medical billing services, municipal utility bills, statement generation, e-billing, and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.

 

Call Preferred Direct toll-free today. 1-844-719-1848

 

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How Commercial Printing Can Elevate Marketing Results

How Commercial Printing Can Elevate Marketing Results

Welcome to the Preferred Direct Blog

How Commercial Printing Can Elevate Marketing Results

Tips for Elevating Marketing Results with Commercial Printing

Professional commercial printing can make a difference in how customers perceive your company. Think about it; every marketing and sales piece that you print represents your brand. The more polished and professional your print marketing materials are, the more prospects will view your business as credible and trustworthy.

Benefits of Commercial Printing Services and Print Marketing

Print marketing pieces by a commercial printing company give people a well-prepared, tangible way to learn about your brand and have your contact info close at hand. In this digital age, commercial print services supplement your online marketing messaging—which makes you more memorable as the print pieces reinforce what customers see online.

Moreover, print marketing collateral helps build awareness of your business’s online presence. By sharing your website URL, email address, and social media profiles in your print communications, you can steer people to connect with you online.

How to Use Commercial Printing Services to Boost Your Marketing Results

Here are some tips for how to get optimal results from print marketing products created by a  commercial printer:

  • Partner with a reputable, experienced commercial printing company that understands what it takes to create marketing materials that will have a maximal impact.
  • Use a professional graphic designer if you don’t have that expertise and skillset in-house.
  • Use a professional copywriter if you don’t have that expertise and skillset in-house.
  • Make sure that your brand elements (logo, colors, terminology, etc.) have consistency across your print marketing materials.
  • Make sure all of your contact information is on your print products.
  • Include social media information so that people will know where they can connect with you online.
  • Proofread your print marketing materials.
  • Consider print-on-demand and inventory management services to save your business money and time.

Examples of Print Marketing Materials That Work

Rack cards

Rack cards have many uses and do well where there’s a lot of foot traffic. Some of the locations where you may have seen them include visitors’ centers, restaurants, hotels, and landmarks. Many different types of businesses have success with rack cards. For example, they can help efforts to promote fundraising events, live entertainment acts, charitable causes, tourist destinations and attractions, food festivals, and more. Rack cards are an inexpensive way to attract attention and communicate the most important information about what you want to promote.

 

Brochures

Brochures deliver a means to include more details than rack cards while still in a print format that’s convenient for people to take with them. They are cost-effective and easy to distribute at events or locations where you want them to be accessible to your target audience. Also, brochures allow you to communicate your brand’s value and essential details about your products and services in a tangible form.

 

Catalogs

Catalogs are critical drivers of sales and brand loyalty. Often, print catalogs are the catalyst for getting prospects to visit a retailer’s website or visit a store. Also, many retailers have found that sending catalogs to customers who have made online purchases often results in additional sales from those same customers.

 

Flyers

Flyers offer a simple, short-and-sweet way to grab people’s attention and impel them to learn more about your business. They’re easy to hand out or leave as a take-away at trade shows.

 

Newsletters

Print newsletters allow businesses to provide more in-depth information to readers than do e-newsletters. Moreover, a print newsletter is convenient for readers to pick up and read it at their leisure. People can enjoy them when they have time and aren’t distracted by a barrage of online notifications and emails.

 

Direct mail postcards

Personalized direct mail postcards can be highly targeted, enabling your company to reach ideal prospects easily. Moreover, they’re very affordable to produce and mail. As more and more customers are becoming inundated by email marketing messages, print marketing postcards help make brands stand out.

 

Signs and posters

For local events and fundraisers, signs and posters can help raise awareness and generate word of mouth. When strategically placed within communities, they serve as a powerful grass-roots marketing tactic. Of course, the more attractive they are (professional design and superior print quality), the more attention they’ll attract.

 

Sales packets

Usually consisting of folders with a variety of sales and marketing collateral, sales packets help move potential B2B buyers one step closer to making a purchase. An exceptional sales packet will reinforce the positive impression your sales team made during their sales visits.

And there’s more

These are just a few samples of the types of print marketing materials that your business might benefit from. Meanwhile, your imagination and creativity expand the possibilities. And you can count on our team at Preferred Direct to help you brainstorm ideas to differentiate your company from your competition.

Best Practices in Commercial Printing for Print Marketing

Not all commercial printers have the same technology, equipment, and capabilities. That’s why it’s critical to ask questions and ensure you’ll be getting the best quality, turnaround times, and value.

At Preferred Direct, we use digital printing and inkjet printing to produce stunning, cost-effective marketing materials.

 

Digital Printing

Digital printing allows us to send text and images in digital files directly to a printing press. Unlike traditional offset printing, it doesn’t require the time and cost to create a printing plate. With digital printing, you get high-quality graphics that make a strong first impression.

 

Inkjet Printing

Inkjet printing allows for fast and accurate printing of custom elements, such as addresses, barcodes, indicias, and more. Plus, it’s highly cost-efficient for creating large quantities of personalized marketing pieces.

 

Cost-cutting On-Demand Printing Using Variable Data

To keep costs extremely affordable for our customers, Preferred Direct does all of our printing on two roll-to-roll presses for cost-effective on-demand printing. This approach ensures you won’t have to pay for pieces you don’t need and will never use. Also, on-demand means you avoid the printing order minimums that come with traditional printing.

With on-demand printing at Preferred Direct, we print the number of items that you need now. And, we can use variable data (text and images) to customize marketing materials to your individual recipients. Whether catalogs or brochures or newsletters or other communications, that personalization will help you create marketing pieces that drive interaction and results. With printing on-demand, you pay an inexpensive cost per unit even when you only need a small quantity printed. And, when you want more units printed, there’s no need to start from square one again. We save your digital files and can print additional pieces as you need them.

Besides the cost-saving benefits, on-demand printing also conserves paper, making it a more environmentally friendly option. Many customers seek to do business with eco-conscious companies. By using on-demand printing, you can strengthen your value proposition and set you apart from your competition.

Print Inventory Management for Saving Time and Money

To ensure we can meet your on-demand printing needs quickly, we offer inventory management at our facility. Different marketing projects require different sizes and styles of paper and envelopes, and we can store large quantities of whatever your jobs will need. Our inventory management services ensure that when you need a print piece produced, we’ll have the resources on hand and ready to go. You can also get weekly or monthly stock level reports to keep tabs on your current inventory.

Next Steps for Marketing Success with Professional Print Marketing Materials

To learn more about how a commercial printer can help you achieve your marketing goals, contact us. Share your challenges and aspirations with us! Using our extensive commercial printing expertise and capabilities, we’ll create marketing materials to elevate your brand without deflating your bottom line.

The Marketplace of Ideas

Our collective experience over the past 30-plus years has reinforced the values that were exemplified at our founding: Service, Value, and Creative Response to Client Concerns. 

We practice those principles every day in every way, embrace new technology and modern materials, and continue to focus on creative problem-solving. We value your collaboration, comments, and service evaluations, and rely on your feedback as we move in new directions. We value the ongoing relationships we have established with our customers. We will Boost Your Marketing with Variable Data Direct Mail and Commercial Printing.

For each project, Preferred Direct will provide a project manager to work with you to guarantee fast, efficient, accurate and confidential processing of information for your commercial printing or direct billing project. Our Commercial Printing and Direct Mail Platform provides for medical billing services, municipal utility bills, statement generation, e-billing, and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.

Call Preferred Direct toll-free today. 1-844-719-1848

 

 

Envelope Press

HP 240T HD Roll to Roll Press

Xerox Roll to Roll Press

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Why Direct Mail Is Still Relevant

Why Direct Mail Is Still Relevant

Why Direct Mail Is Still Relevant, even in the digital age in which we live, is because many people still prefer to get communications from companies by direct mail in print form. This is especially true when messages are tailored specifically for them. 

A majority of respondents to an online survey conducted by Consumer Action said that they prefer to receive all types of bills by mail—even if they’ve opted to pay the bills online. For medical, utilities, insurance, property tax, mortgage, and credit card notifications, 45 to 74 percent (depending on the account category) said they choose paper over electronic communications.[1]

And even with brands leveraging digital marketing and mobile apps, 73 percent of U.S. consumers still prefer to receive direct print mail. Why? because they can read it whenever they want.[2}

As you can see, direct mail is still relevant, especially when it’s personalized through variable data printing.

What Is Variable Data Printing and Why Is It So Important for Direct Mail?

Variable data printing (VDP) is a digital printing technique used to personalize print communications. VDP allows for various page elements, such as text and graphics, to be different on each piece of a print run. 

Variable data printing can involve something as simple as changing the greeting or name on each copy of a print piece (akin to a mail merge). Or it may be more complex, involving the customization of other text and graphic elements, according to customer information, address, or other data. For example, at Preferred Direct, our variable data detailer allows us to add custom messages, coupons, maps, and other elements to invoices, letters, notices, and more.

The ability to tailor print messaging to individual recipients has become essential for maintaining customer satisfaction and generating revenue. Customers expect brands and organizations to send personalized communications. And personalized communications mean that customers receive relevant content that drives them to action (e.g., pay a bill, purchase a product, or do something else that the sender desires).

Variable data technology has become essential for many different applications—such as statement generationcollection letters, and more—in a wide array of industries. Examples include:

Financial 

● Account statements from banks and credit unions

● Investment portfolios

● Credit card statements

Healthcare

● Medical bills

● Medical EOBs (Explanation of Benefits)

● Patient appointment reminders

● Collections letters

Insurance

● Invoices for premiums

● Policy updates

● Insurance EOB Statements

Municipal and Energy

● Invoices for gas, water, sewer, electric, trash

● Collections letters

● Special Notices

Communications

● Cable TV invoices

● The phone company and wireless provider invoices

● Collection letters

Sales and Marketing

●     Targeted direct mail marketing campaigns

● Sales letters

Nonprofit Organizations

● Fundraising campaign letters

● Event invitations

Colleges and Universities

● Financial aid statements

● Admissions letters

● Invoices

Retail

  • Revolving credit statements
  • Direct mail marketing pieces

The above examples are just a sampling of the many types of direct mail print communications that leverage variable data to make them more effective.

What to Look for in a Direct Mail Printing Provider

When choosing a direct mail printing services provider for your organization’s communications, there’s much to consider. Not all printing resources have the expertise or equipment to handle the demands of variable data printing. Using variable data is one of the reasons Why Direct Mail Is Still Relevant.

Below are some key characteristics to look for:

● Ability to handle a wide array of variable data printing applications

● Flexibility in how they can receive your data

● Experience with variable data printing applications in your industry

● Compliance with HITRUST and HIPAA 

● Advanced printing technology to ensure the utmost accuracy and print quality

● Services beyond printing 

Ability to handle a wide array of variable data printing applications

Your needs may evolve over time, so look for a direct mail print partner that has the knowledge, experience, and equipment to handle all types of variable data printing applications. 

No matter what your organization requires, at Preferred Direct, we are equipped with the expertise and technology in-house to create all varieties of personalized print pieces.

Flexibility in how they can receive your data 

Find out if the commercial printer you’re considering will allow you to send your information your way. 

When you work with us, we will accept your information via a secure FTP (file transfer protocol). We aim to make the process convenient for you.

Experience with variable data printing applications in your industry 

Every industry has unique concerns and nuances to address. Therefore, industry experience matters when selecting a print partner for your variable data, direct mail projects.

Preferred Direct has vast experience and a proven success record in many different industries, including those that must meet strict privacy and security requirements.

● Healthcare providers

● Insurance companies

● Financial services providers

● Colleges and Universities

● Businesses and Retail

● Nonprofit organizations

Compliance with HITRUST and HIPAA

Preferred Direct is HITRUST CSF certified. We approach every project with the HITRUST Common Security Framework (CSF), the most widely adopted security framework in the U.S. healthcare industry, in mind. Following HITRUST CSF standards means we handle our customers’ data in a way that meets regulatory compliance requirements and reduces risk. [DM1] 

We also adhere to the latest HIPAA regulations for protecting sensitive patient data. We apply the necessary security measures so that organizations have compliance with peace of mind. 

Advanced printing technology to ensure the utmost accuracy and print quality

Technology changes at a rapid pace. To ensure you get the best quality outcomes and efficient pricing from direct mail production runs, make sure your commercial printer has the latest equipment and software.

Preferred Direct has cutting-edge digital printing technology. Our HP T240 HD and Xerox® Impika®, presses deliver optimal production speed and cost-effectiveness for continuous feed inkjet printing. We specialize in accurate, high-speed lasering and ink-jetting, with the flexibility to communicate custom, personalized messages, thanks to our state-of-the-art equipment, software applications, and skilled team.  This is Why Direct Mail Is Still Effective.

Services beyond printing 

In addition to mailing database management, customization, and printing of your direct mail, we also:

● Match mail

● Fold

● Perforate

● Insert

● Postal discounts

● Deliver mailings to the post office

● Manage inventory

We also offer expert design services to give your direct mail the visual appeal needed to attract your recipients’ attention and engage their interest.

Learn More About How Direct Mail and Variable Data Printing Can Benefit Your Company

Why Direct Mail Is Still Relevant?  In summary, direct mail—particularly, personalized direct mail—remains an essential tool for building customer loyalty and improving bottom-line results. Keep in mind that working with variable data requires making privacy and data security a priority. Therefore, it’s critical to work with a commercial printing company you can trust to uphold the highest standards of quality and protect customer data. Fortunately, you don’t have to look further for a reliable partner for your personalized direct mail solutions. Preferred Direct has all of the experience and capabilities necessary to handle all of your direct mail and variable data printing needs. Contact us to discuss your next project!

 

  

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Medical Billing – The Top 5 Advantages of Outsourcing

The top 5 advantages of Outsourcing Medical Billing are shown below.

What exactly is Medical Billing

If you don’t send patients their bills in a timely manner, your account receivables will suffer and your collection rates will be very low. It may be time to outsource your medical billing.

Should medical billing be done in-house or outsourced to a direct billing company? There are advantages and disadvantages to both.

Medical Billing

The Top 5 Advantages of Outsourcing Medical Billing

Outsourcing medical billing comes with many advantages. Medical organizations and businesses need cost-effective and efficient ways to collect their hard-earned revenue. Businesses can either outsource medical billing or hire qualified employees to do it in-house.

 

Here are the top five advantages of outsourcing medical billing:

 

1. Outsourcing Medical Billing Can Save a Company Money.
When medical billing is outsourced, a company saves money on monthly salaries and benefits for those who would do in-house billing. Flat rates charged by billing companies are generally less than what it would cost to staff an employee to do the same job. Companies who outsource also do not have to purchase or maintain medical billing software and computer equipment.

Cash flow

2. Outsourcing Medical Billing Helps a Company Collect More Money and Improves Cash Flow.
Medical billing can be slowed and lost in the shuffle of running a business, but billing companies keep billing moving in an efficient way to get money to the medical organization faster. Ultimately, the timely submission of bills increases the influx of cash.

3. Billing Professionals Are Less Likely to Make Errors.
Because billing companies have the sole purpose of getting billing correct, they are less likely to make errors. Billing companies are equipped with the knowledge and equipment to ensure that claims and bills are submitted in a thorough, speedy process.  This reduces the amount of denied or rejected claims.

4. Companies/Organizations Can Focus More on Their Patients Leading to Higher Customer Satisfaction.
Especially for small medical businesses who cannot hire people to specifically do billing, using front office staff to split their time and efforts between medical billing and other duties can detract from other areas of their job. Outsourcing medical billing improves the office staff’s productivity and can ultimately lead to better customer satisfaction.

5. Adding Advertising Messages to Your Bills Can Encourage Patients to Return and Increase Revenue.
When advertising messages are added to bills, using variable data, it is called transpromo marketing. Transpromo marketing is effective because unlike junk mail, people open bills and read them. Medical businesses and organizations can advertise events, vaccines, reminders for preventative treatments or any other relevant messages on bills. Is it flu season? A practice may want to promote coming in for flu shots. Is there a health fair? Advertising on a bill is a good way to get existing customers to be in the knowhow and return to the business.

Whether a company should outsource medical billing or not depends on multiple factors. Businesses should look at the number of employees, finances, the age of the business and the local labor market. Outsourcing medical billing can save medical businesses and organizations time and money, giving the organization the ability to focus on primary tasks.

Preferred Direct provides direct billing including medical billing services. At Preferred Direct, a project manager works with you to guarantee fast, efficient, accurate and confidential processing of information for direct billing. From medical billing services, statement generation, e-billing and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.

Call Preferred Direct toll-free today. 1-844-719-1848

 


 

Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including: printing services, fulfillment services, fundraising services, direct mail marketing, direct billing and emergency on demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll-Free 1-844-719-1848

Sources: medicaloffice.about.com, poweryourpractice.com, itservicereviews.com

Photos courtesy of FreeDigitalPhotos.net by PANPOTE (bill with glasses) and Stuart Miles (cash flow)

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