Tagged: direct marketing

Does Your Company Support Charities? Print Marketing Is a Great Way to Show Support

Does Your Company Support Charities? Print Marketing Is a Great Way to Show Support

Many companies donate to and support charities. Are you looking for ways to raise money for your choice charities? Are you wanting to brand your business as a philanthropic organization? Direct mail print marketing creates one of the best fundraising opportunities for charities. You can work with charitable organizations to promote both the charity and your business at the same time.

sponsor charities and promote them with print marketing

Supporting charities doesn’t have to be restricted to monetary donations. You can also support your choice charities by tying them into your current marketing campaigns, or creating new campaigns based on the charity. It is very beneficial for companies to support charities. Here’s why:


Benefits of Supporting a Charity

  • Charitable image – Your company shows commitment and interest in your community and in the well-being of humanity when it sponsors a charitable organization.
  • Increased visibility – By sponsoring charitable organizations and their events, your company’s name and logo appear in more places, increasing your visibility to potential customers.
  • Networking – Attending charitable organization events introduces your company to others that support the charity and can lead to networking opportunities.
  • Tax deductions – Your business receives tax deductions when supporting a charity. You can deduct up to 50 percent of your Adjusted Gross Income, but be sure to check with a tax professional for regulations.
  • Build stronger relationships with your customers – Your customers will like that your business is charitable and therefore will feel better about supporting your company.


Ways to Tie Charities Into Your Marketing

You can make your charitable organization partnership beneficial to both the charity and your business through cross-promotional marketing.

companies support charities with print marketingHere are a few cross-promotional marketing ideas:

  • Promotional months – Does your company support a breast cancer charity, diabetes charity, or a pet charity? There are months in the year that are specifically designated for these types of charities. Breast Cancer Awareness Month, American Diabetes Month, and National Dog Adoption Month are examples of months designed for charities. Find ways to promote your business and theirs by tying marketing campaigns to these promotional months.
  • Give back on every sale – You can advertise a product or service and pledge giving back x amount of dollars to the charity.
  • Sell tickets for charitable events – To increase your business’s online and/or physical traffic, sell tickets for your choice charity’s events.
  • Coupons – Give the charity coupons for your business’s products or services to distribute as added value for their donors. Added value can help the charity keep or entice new donors while giving your business exposure through print marketing.


Types of Direct Marketing and Print Marketing You Can Use to Support Charities

Whether you are tying in a charitable organization to a current promotion you have, or sending out information on your own products or services and mentioning the charity, direct marketing is a great way to benefit both the charity and your business.

Here are ways to use print marketing to support your choice charities:

Direct Mail Print Marketing – Let your customers or potential customers know about your cross-promotional charitable events, campaigns, products or services through direct mail. Direct mail print marketing is one of the top ways charities fundraise, and your company can attract business and/or build your company’s reputation by using the same means.

Transpromo Marketing – Are you sending out statements to your customers? You can generously add an advertisement for the charities you support on your statements without spending additional money on postage. You can also promote cross-promotional charitable events or campaigns.

Newsletters –  Mention the charities you support in your newsletters. Whether you send out e-newsletters or mail out newsletters, you can support your choice charity, or let your customers know about cross-promotional events or marketing campaigns.

Coupons and/or TicketsPrint coupons and or tickets for charitable or cross-promotional events.


Preferred Direct provides print marketing and direct marketing opportunities for businesses and charities. Find a list of services here. For a quick online quote, click here or call toll-free 1-844-719-1848.



At Preferred Direct, we make sure to keep your cost down. You will have a project manager who keeps your print jobs on track. Our project managers stay on top of your print jobs and can answer any questions you have along the way. We even provide emergency print services for those fast approaching deadlines. We also provide tracking so you can be assured that your shipment is arriving in a timely manner. One of our printers is the Xerox Impika®, a top-of-the-line machine that prints quality materials fast, ultimately saving you time and money. When choosing a commercial printing company, you can count on Preferred Direct to be cost effective, speedy, and customer-friendly.

Call us toll-free today at 1-844-719-1848 or click here for an online quote.



Images courtesy of by David Castillo Dominici (Philanthropy) and aechan (Sponsor)

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10 Benefits of Direct Marketing

Are you having trouble deciding how to spend your marketing dollars? With so many advertising options available, it’s hard to decide how and where to advertise and get the best return-on-investment.

Ask yourself:

  • What audience are you trying to reach?
  • Do you want your audience to buy your product? Attend your event? Respond to an offer for service? Visit your website?

Direct Marketing

For this blog, I am going to talk about using direct marketing as a marketing tool to grow your business.


First we need to define Direct Marketing

Direct marketing is a form of advertising sent directly from your business to a potential or existing customer. You are sending the customers your marketing messages directly. Effective direct marketing campaigns use a strong call-to-action to get customers to act on a message or an offer.

Advantages of Direct Marketing

We’ve compiled a list of ten reasons to add direct marketing into your marketing strategy and budget. How many can you use to grow your company?

  1. Find new customers. Direct marketing helps you build a list of new potential customers. You can compile or purchase a database of customers who are likely to buy your product or service.
  2. Target most likely customers. Are your customers generally females over 30 years old? Perhaps you’re targeting young adults or seniors. Direct marketing companies can help you create lists to reach potential customers who are a good target for your product or service. Click here to learn about Preferred Direct’s targeted mailing lists.
  3. Communicate with existing customers for repeat business or upsell. Some of your most important business comes from repeat customers. Stay in touch with customers with direct marketing to promote a special offer, promotion or event and let them know about other services.
  4. Direct marketing has quick production and turnaround. Commercial printers offer fast turnaround time to get direct mail out to customers. An email can also be created very quickly and sent out to customers.
  5. Advertise specific products, services, special offers and events. With direct marketing, you control the message and offer.
  6. Branding your business can seem like an expensive notion, but by simply creating a cohesive direct marketing campaign, you can create a recognizable company brand. Throw in a special offer, and you’ve combined brand with a call-to-action!
  7. You can personalize for a better response. Variable data printing or VDP, allows you to personalize each direct mail marketing piece. Addressing the recipients by name and even printing messages based on the target audience offers better ways for businesses and organizations to connect with customers. For example, you can simultaneously be advertising an offer for makeup to females and ties for men. Variable data printing has many capabilities. Click here to learn more about variable data.
  8. Direct marketing ROIYou can track and measure results. Direct marketing offers ways to track and measure your results, so you know just how many customers you’ve reached, the response you’ve received, and how much money you spent per customer. You can even test new markets or products to determine what appeals the most to whom. You can measure how effective your direct marketing campaign is by determining your return-on-investment (ROI.)
  9. It’s cost effective. When you break it down by ROI, direct marketing is a cost effective marketing solution. You know exactly how much you are spending to reach each customer.
  10. Direct marketing campaigns are easy. With direct marketing you can choose between postcards, letters, catalogues, transpromo marketing (marketing on billing statements), email marketing and more.


Direct Marketing is targeted, personal, fast and cost effective!


Direct marketing project managers can help you design and develop your campaign, so you don’t have to do it alone. Preferred Direct’s knowledgeable project managers will help you through each step of your direct marketing campaign.


Preferred Direct offers Direct Marketing services including commercial printing, direct mail, transpromo marketing, direct billing and fulfillment services. Click here for a quick online quote or call us toll-free to speak with a project manager at 1-844-719-1848.



Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including: printing services, fulfillment services, fundraising services, direct mail marketing, direct billing and emergency on demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll Free 1-844-719-1848


Images courtesy of by renjith Krishnan (direct mail) and mapichaiI (chart)


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