Nonprofit Marketing - Print & Digital Tips and Tricks

Nonprofit Marketing – Print and Digital Tips & Tricks

Print marketing and digital marketing should, no doubt, be a part of your nonprofit marketing strategy. Used in combination, they reinforce and further your organization’s mission and goals. As a commercial printing services provider, Preferred Direct helps many nonprofits maximize the success of their print and digital marketing efforts. In this article, we’re going to share several marketing tips for nonprofits that can help your organization boost awareness, raise funds, and recruit volunteers.

We live in a digital era. But that has not rendered print marketing obsolete. Instead, it has intensified the impact that printed materials have when they’re created strategically and executed flawlessly. Printed pieces will help your nonprofit marketing stand out and provide a tangible way to reach your target audience.

What types of print collateral can help your nonprofit marketing and fundraising efforts?

Before working with a printing company, check to make sure they have the latest digital printing and inkjet printing technologies to produce superior results cost-effectively.

1. Get personal and precise with direct mail marketing.

Print collateral that is personalized to the individual recipient helps to build trust in your organization and incite action. Seek to work with a commercial printing company that offers direct mail marketing services that include:

Variable data printing (text and images) to customize print pieces to each individual on your mailing list.
Mailing list services to make sure your direct mail marketing pieces are targeted at the right people based on demographic, geographic, and other criteria.
Postage automation to save you time and money through sorting, shipping, and delivery to the post office and by passing along volume discounts.

2. Stay within budget with on-demand printing.

By working with a commercial printer that offers on-demand printing, your can keep costs in check for your nonprofit marketing campaigns. On-demand means you’re not locked into minimum order commitments. You pay a low price per unit, even if you only need a small number of print materials produced. Best of all, it’s simple and quick when you want more pieces printed because your digital files are saved and ready to go for your next order. Also, consider the eco-friendly attributes of on-demand printing. Because you can better align your print volume with your actual needs, you conserve paper, electricity, and other resources.

3. Get help managing your print inventory.

If you work with a commercial printing company on an ongoing basis, you’ll find that you can save time and money on your nonprofit marketing when the printer offers inventory management services. Inventory control is especially critical when using on-demand printing services. It ensures the supplies you need for your direct mail and other print marketing materials will be readily available when you need them.

Nonprofit Marketing – Using Digital Marketing Solutions

If you have a commercial printer that also excels in digital marketing strategies, your organization will gain efficiency and effectiveness in all of its marketing and fundraising campaigns. It will enable you to ensure consistent messaging—delivered at just the right time for maximal impact.

1. Create irresistible email marketing campaigns.

Fortunately, nonprofit organizations have one of the highest average email open rates (25.17 percent) compared to other industries, according to Mailchimp data.

However, people are inundated with email messages every day, so it’s critical to carefully craft your nonprofit marketing campaigns to rise above the noise. Work with your digital marketing and commercial printing services provider to create email designs and content that will grab attention and compel people to act.

2. Keep your cause front and center with SMS messaging.

According to an article on the Crazy Egg blog, research has shown SMS open rates to be as high as 98 percent. Yet only approximately 61 percent of marketers use SMS to promote their brands even though 45 percent of people reply to SMS marketing messages. By marketing your nonprofits events and fundraising campaigns via text messages, you seize a viable opportunity to encourage interaction with your organization.

3. Customize your digital marketing communications.

Tailoring your nonprofit marketing messaging to the individual allows you to build a stronger bond with existing and prospective donors, volunteers, and community partners. Make sure that the commercial printer you choose can handle variable data and personalize messages to individuals on your print and electronic mailing lists. Customized email marketing and SMS marketing messages will help increase recipients’ engagement with your nonprofit.

Choosing the Right Partner for your Nonprofit Marketing Campaigns

Not all commercial printers have the breadth of capabilities needed to give nonprofits excellent quality and value in both print and digital marketing services. At Preferred Direct, we have years of experience working with nonprofit marketing to minimize costs and maximize returns. We provide a full spectrum of services related to printing, direct mail marketing, email marketing, and SMS marketing.

We will work with your nonprofit on all aspects of your projects.

Designing
Developing mailing lists
Printing (digital printing and inkjet printing)
Reducing postage costs
Mailing
And more

Contact us to discuss your nonprofit’s marketing needs! We have the technology and expertise to save your nonprofit time and money while improving the results of your direct mail and digital marketing campaigns.