Supporting charities doesn’t have to be restricted to monetary donations. You can also support your choice charities by tying them into your current marketing campaigns, or creating new campaigns based on the charity. It is very beneficial for companies to support charities. Here’s why:
Benefits of Supporting a Charity
- Charitable image – Your company shows commitment and interest in your community and in the well-being of humanity when it sponsors a charitable organization.
- Increased visibility – By sponsoring charitable organizations and their events, your company’s name and logo appear in more places, increasing your visibility to potential customers.
- Networking – Attending charitable organization events introduces your company to others that support the charity and can lead to networking opportunities.
- Tax deductions – Your business receives tax deductions when supporting a charity. You can deduct up to 50 percent of your Adjusted Gross Income, but be sure to check with a tax professional for regulations.
- Build stronger relationships with your customers – Your customers will like that your business is charitable and therefore will feel better about supporting your company.
Ways to Tie Charities Into Your Marketing
You can make your charitable organization partnership beneficial to both the charity and your business through cross-promotional marketing.
Here are a few cross-promotional marketing ideas:
- Promotional months – Does your company support a breast cancer charity, diabetes charity, or a pet charity? There are months in the year that are specifically designated for these types of charities. Breast Cancer Awareness Month, American Diabetes Month, and National Dog Adoption Month are examples of months designed for charities. Find ways to promote your business and theirs by tying marketing campaigns to these promotional months.
- Give back on every sale – You can advertise a product or service and pledge giving back x amount of dollars to the charity.
- Sell tickets for charitable events – To increase your business’s online and/or physical traffic, sell tickets for your choice charity’s events.
- Coupons – Give the charity coupons for your business’s products or services to distribute as added value for their donors. Added value can help the charity keep or entice new donors while giving your business exposure.
Types of Direct Marketing and Print Marketing You Can Use to Support Charities
Whether you are tying in a charitable organization to a current promotion you have, or sending out information on your own products or services and mentioning the charity, direct marketing is a great way to benefit both the charity and your business.
Here are ways to use print marketing to support your choice charities:
Direct Mail – Let your customers or potential customers know about your cross-promotional charitable events, campaigns, products or services through direct mail. Direct mail is one of the top ways charities fundraise, and your company can attract business and/or build your company’s reputation by using the same means.
Transpromo Marketing – Are you sending out statements to your customers? You can generously add an advertisement for the charities you support on your statements without spending additional money on postage. You can also promote cross-promotional charitable events or campaigns.
Newsletters – Mention the charities you support in your newsletters. Whether you send out e-newsletters or mail out newsletters, you can support your choice charity, or let your customers know about cross-promotional events or marketing campaigns.
Coupons and/or Tickets – Print coupons and or tickets for charitable or cross-promotional events.
Preferred Direct provides print marketing and direct marketing opportunities for businesses and charities. Find a list of services here. For a quick online quote, click here or call toll-free 1-844-719-1848.
At Preferred Direct, we make sure to keep your cost down. You will have a project manager who keeps your print jobs on track. Our project managers stay on top of your print jobs and can answer any questions you have along the way. We even provide emergency print services for those fast approaching deadlines. We also provide tracking so you can be assured that your shipment is arriving in a timely manner. One of our printers is the Xerox Impika®, a top-of-the-line machine that prints quality materials fast, ultimately saving you time and money. When choosing a commercial printing company, you can count on Preferred Direct to be cost effective, speedy, and customer-friendly.
Call us toll-free today at 1-844-719-1848 or click here for an online quote.
Sources: smallbusiness.chron.com, kabbage.com, frugalmarketing.com
Images courtesy of FreeDigitalPhotos.net by David Castillo Dominici (Philanthropy) and aechan (Sponsor)