Blog
Archive: 2016

Why Nonprofits Should Use Direct Mail Marketing for Fundraising

Direct mail fundraising is one of the best ways to increase giving and grow your donor database. Nonprofits depend on money and support from donors to keep an organization functioning. Out of all of the types of nonprofit marketing, fundraising by mail should be on your list of fundraising strategies. Here’s why:

  • Direct mail marketing helps you find potential donors. Targeted mailing lists can help your nonprofit to find new donors that fit your organization’s ideal demographics. Mailing lists can target by location, gender, income, etc.
  • Direct mail marketing keeps you in contact with your current donors. When you send out direct mail, you are reminding them of your organization and keeping it in the forefront of their mind. This also helps you to keep up-to-date database information on your donors, so you are aware if they have a change of address.
  • You can let your donors know what your organization’s current needs are. Is there something specific your organization needs to purchase? Is there something that needs immediate financial attention? Let your donors know your needs in a visually and emotionally appealing way.

Nonprofit marketing fundraising

Tips on creating direct mail marketing pieces for fundraising:

  • Suggest donation amounts on your mail piece (i.e. $100 _______ $50 ________ $25 _______ Other: _________). You can list benefits of each to make it more effective. (i.e. $100 will allow an underprivileged child to attend summer camp. $50 will provide an underprivileged child a tutor for a month.)fundraising for charity
  • Thank your donor for their last gift and tell them why their next gift will help your organization.
  • Create multiple options for giving. Can they give online? Over the phone? Include this information on your mailing.
  • Include the reminder that their donation is tax deductible.
  • Drive an emotional connection by personal stories of how their donations benefit real people.
  • Make sure to include the option of updating their mailing address, adding an email address, etc.
  • Be sure your mailing is appealing to the eye, and don’t forget to always include your organization’s logo and information.

Do you need help creating an effective direct mail fundraising piece? At Preferred Direct, our team of expert graphic designers can help. Click here for more information on our graphic design services.

 

Preferred Direct can help you through the entire fundraising by mail process, from creating mailing lists, designing artwork, printing products, handling postage, packaging and shipping, Preferred Direct can do it all.

Click here to learn about how Preferred Direct can help your nonprofit organization with direct mail fundraising or call us toll free at 1-844-719-1848.

 


 

At Preferred Direct, we make sure to keep your cost down. You will have a project manager who keeps your print jobs on track. Our project managers stay on top of your print jobs and can answer any questions you have along the way. We even provide emergency print services for those fast approaching deadlines. We also provide tracking so you can be assured that your shipment is arriving in a timely manner. One of our printers is the Xerox Impika®, a top-of-the-line machine that prints quality materials fast, ultimately saving you time and money. When choosing a commercial printing company, you can count on Preferred Direct to be cost effective, speedy, and customer-friendly.

Call us toll-free today at 1-844-719-1848 or click here for an online quote.

 

Sources: fivemaples.com

Photos courtesy of FreeDigitalPhotos.net by winnond (donate) and stockimages (charity).

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How to Save Money on Your Commercial Printing

There are many ways to save money on commercial printing, but you want to make sure you’re not sacrificing quality over cost. To make sure you have a quality-finished piece that fits your budget, you need a printer with the most up-to-date equipment and technology.

You want:

  • The best-in-class high-resolution print quality
  • To print anything from transactional print jobs to graphic art quality prints.
  • Your choice in paper from uncoated, inkjet matte and silk papers, and glossy inkjet coated.
  • Maximum uptime, reduced waste and reduce production costs.
  • To save money!

Finding ways to save money is at the forefront of many business administrators, so is it really possible for commercial printing to save your company money? The Xerox Impika® can, but why should you care about one printer over another? You should when it gives you high quality, at fast speeds and lower costs. That saves you money on your commercial printing!

What does this mean to your company?

Commercial Printing
A Streamlined Process: It means the best possible return on your investment, you. The entire process of printing transactional statements, A4 booklets, or variable data mail pieces is completely streamlined with maximum uptime, reduce production costs and reduced waste. Those savings are transferred to your company when the Xerox Impika® is utilized.

Drop On Demand Technology: This further enhances cost savings by only using the amount of ink needed for the commercial print job, no more and no less. This cost saving process does not mean that print quality suffers as a result. Instead, it uses only what is necessary to create the finished product that is needed by the commercial printing customer.

collate and assemble

Various Printing Applications: This printer is fast and can handle any transactional, TransPromo, direct mail or book printing applications.

Personalized, Custom Printing: Variable data has been shown to increase open rates and will set your company apart from your competition. Mailings are personalized from your company’s database and target only the customers desired by your company. Specialized texts and graphics can also be included, and let’s not forget the option for full color printing. All of these make it easier to read and get your company’s message to your customer base.

To sum it all up, you want

  • Lower costs
  • Quick turnaround
  • Terrific digital print quality
  • Duplex printing
  • Paper choices
  • And you want it at the best price.

With the Xerox Impika®, you can save money on your commercial printing. It is truly the best choice when it comes to a large print job that your company needs completed quickly, accurately but with excellent print quality.

Preferred Direct was the first to have the Xerox Impika® in the United States. It is important to us that we have the up-to-date technology and equipment to handle your printing needs. Click here to learn more about the Xerox Impika® and how your project manager at Preferred Direct can work with you throughout the entire printing process.

 


 

At Preferred Direct, we make sure to keep your cost down. You will have a project manager who keeps your print jobs on track. Our project managers stay on top of your print jobs and can answer any questions you have along the way. We even provide emergency print services for those fast approaching deadlines. We also provide tracking so you can be assured that your shipment is arriving in a timely manner. One of our printers is the Xerox Impika®, a top-of-the-line machine that prints quality materials fast, ultimately saving you time and money. When choosing a commercial printing company, you can count on Preferred Direct to be cost effective, speedy, and customer-friendly.

Call us toll-free today at 1-844-719-1848 or click here for an online quote.

 

Image of man holding paper courtesy of FreeDigitalPhotos.net by hyena reality

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