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Archive: 2016

10 Benefits of Direct Marketing

Are you having trouble deciding how to spend your marketing dollars? With so many advertising options available, it’s hard to decide how and where to advertise and get the best return-on-investment.

Ask yourself:

  • What audience are you trying to reach?
  • Do you want your audience to buy your product? Attend your event? Respond to an offer for service? Visit your website?

Direct Marketing

For this blog, I am going to talk about using direct marketing as a marketing tool to grow your business.

 

First we need to define Direct Marketing

Direct marketing is a form of advertising sent directly from your business to a potential or existing customer. You are sending the customers your marketing messages directly. Effective direct marketing campaigns use a strong call-to-action to get customers to act on a message or an offer.

Advantages of Direct Marketing

We’ve compiled a list of ten reasons to add direct marketing into your marketing strategy and budget. How many can you use to grow your company?

  1. Find new customers. Direct marketing helps you build a list of new potential customers. You can compile or purchase a database of customers who are likely to buy your product or service.
  2. Target most likely customers. Are your customers generally females over 30 years old? Perhaps you’re targeting young adults or seniors. Direct marketing companies can help you create lists to reach potential customers who are a good target for your product or service. Click here to learn about Preferred Direct’s targeted mailing lists.
  3. Communicate with existing customers for repeat business or upsell. Some of your most important business comes from repeat customers. Stay in touch with customers with direct marketing to promote a special offer, promotion or event and let them know about other services.
  4. Direct marketing has quick production and turnaround. Commercial printers offer fast turnaround time to get direct mail out to customers. An email can also be created very quickly and sent out to customers.
  5. Advertise specific products, services, special offers and events. With direct marketing, you control the message and offer.
  6. Branding your business can seem like an expensive notion, but by simply creating a cohesive direct marketing campaign, you can create a recognizable company brand. Throw in a special offer, and you’ve combined brand with a call-to-action!
  7. You can personalize for a better response. Variable data printing or VDP, allows you to personalize each direct mail marketing piece. Addressing the recipients by name and even printing messages based on the target audience offers better ways for businesses and organizations to connect with customers. For example, you can simultaneously be advertising an offer for makeup to females and ties for men. Variable data printing has many capabilities. Click here to learn more about variable data.
  8. Direct marketing ROIYou can track and measure results. Direct marketing offers ways to track and measure your results, so you know just how many customers you’ve reached, the response you’ve received, and how much money you spent per customer. You can even test new markets or products to determine what appeals the most to whom. You can measure how effective your direct marketing campaign is by determining your return-on-investment (ROI.)
  9. It’s cost effective. When you break it down by ROI, direct marketing is a cost effective marketing solution. You know exactly how much you are spending to reach each customer.
  10. Direct marketing campaigns are easy. With direct marketing you can choose between postcards, letters, catalogues, transpromo marketing (marketing on billing statements), email marketing and more.

 

Direct Marketing is targeted, personal, fast and cost effective!

 

Direct marketing project managers can help you design and develop your campaign, so you don’t have to do it alone. Preferred Direct’s knowledgeable project managers will help you through each step of your direct marketing campaign.

 

Preferred Direct offers Direct Marketing services including commercial printing, direct mail, transpromo marketing, direct billing and fulfillment services. Click here for a quick online quote or call us toll-free to speak with a project manager at 1-844-719-1848.

 


 

Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including: printing services, fulfillment services, fundraising services, direct mail marketing, direct billing and emergency on demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll Free 1-844-719-1848

Sources: business.qld.gov.au, switzer.com.au, marketingfaq.net

Images courtesy of FreeDigitalPhotos.net by renjith Krishnan (direct mail) and mapichaiI (chart)

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Medical Billing – The Top 5 Advantages of Outsourcing

The top 5 advantages of Outsourcing Medical Billing are shown below.

What exactly is Medical Billing

If you don’t send patients their bills in a timely manner, your account receivables will suffer and your collection rates will be very low. It may be time to outsource your medical billing.

Should medical billing be done in-house or outsourced to a direct billing company? There are advantages and disadvantages to both.

Medical Billing

The Top 5 Advantages of Outsourcing Medical Billing

Outsourcing medical billing comes with many advantages. Medical organizations and businesses need cost-effective and efficient ways to collect their hard-earned revenue. Businesses can either outsource medical billing or hire qualified employees to do it in-house.

 

Here are the top five advantages of outsourcing medical billing:

 

1. Outsourcing Medical Billing Can Save a Company Money.
When medical billing is outsourced, a company saves money on monthly salaries and benefits for those who would do in-house billing. Flat rates charged by billing companies are generally less than what it would cost to staff an employee to do the same job. Companies who outsource also do not have to purchase or maintain medical billing software and computer equipment.

Cash flow

2. Outsourcing Medical Billing Helps a Company Collect More Money and Improves Cash Flow.
Medical billing can be slowed and lost in the shuffle of running a business, but billing companies keep billing moving in an efficient way to get money to the medical organization faster. Ultimately, the timely submission of bills increases the influx of cash.

3. Billing Professionals Are Less Likely to Make Errors.
Because billing companies have the sole purpose of getting billing correct, they are less likely to make errors. Billing companies are equipped with the knowledge and equipment to ensure that claims and bills are submitted in a thorough, speedy process.  This reduces the amount of denied or rejected claims.

4. Companies/Organizations Can Focus More on Their Patients Leading to Higher Customer Satisfaction.
Especially for small medical businesses who cannot hire people to specifically do billing, using front office staff to split their time and efforts between medical billing and other duties can detract from other areas of their job. Outsourcing medical billing improves the office staff’s productivity and can ultimately lead to better customer satisfaction.

5. Adding Advertising Messages to Your Bills Can Encourage Patients to Return and Increase Revenue.
When advertising messages are added to bills, using variable data, it is called transpromo marketing. Transpromo marketing is effective because unlike junk mail, people open bills and read them. Medical businesses and organizations can advertise events, vaccines, reminders for preventative treatments or any other relevant messages on bills. Is it flu season? A practice may want to promote coming in for flu shots. Is there a health fair? Advertising on a bill is a good way to get existing customers to be in the knowhow and return to the business.

Whether a company should outsource medical billing or not depends on multiple factors. Businesses should look at the number of employees, finances, the age of the business and the local labor market. Outsourcing medical billing can save medical businesses and organizations time and money, giving the organization the ability to focus on primary tasks.

Preferred Direct provides direct billing including medical billing services. At Preferred Direct, a project manager works with you to guarantee fast, efficient, accurate and confidential processing of information for direct billing. From medical billing services, statement generation, e-billing and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.

Call Preferred Direct toll-free today. 1-844-719-1848

 


 

Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including: printing services, fulfillment services, fundraising services, direct mail marketing, direct billing and emergency on demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll-Free 1-844-719-1848

Sources: medicaloffice.about.com, poweryourpractice.com, itservicereviews.com

Photos courtesy of FreeDigitalPhotos.net by PANPOTE (bill with glasses) and Stuart Miles (cash flow)

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