Best Practices in Commercial Printing for Print Marketing

Not all commercial printers have the same technology, equipment, and capabilities. That’s why it’s critical to ask questions and ensure you’ll be getting the best quality, turnaround times, and value.

At Preferred Direct, we use digital printing and inkjet printing to produce stunning, cost-effective marketing materials.

Digital Printing

Digital printing allows us to send text and images in digital files directly to a printing press. Unlike traditional offset printing, it doesn’t require the time and cost to create a printing plate. With digital printing, you get high-quality graphics that make a strong first impression.

Inkjet Printing

Inkjet printing allows for fast and accurate printing of custom elements, such as addresses, barcodes, indicias, and more. Plus, it’s highly cost-efficient for creating large quantities of personalized marketing pieces.

Cost-cutting On-Demand Printing Using Variable Data

To keep costs extremely affordable for our customers, Preferred Direct does all of our printing on two roll-to-roll presses for cost-effective on-demand printing. This approach ensures you won’t have to pay for pieces you don’t need and will never use. Also, on-demand means you avoid the printing order minimums that come with traditional printing.

With on-demand printing at Preferred Direct, we print the number of items that you need now. And, we can use variable data (text and images) to customize marketing materials to your individual recipients. Whether catalogs or brochures or newsletters or other communications, that personalization will help you create marketing pieces that drive interaction and results. With printing on-demand, you pay an inexpensive cost per unit even when you only need a small quantity printed. And, when you want more units printed, there’s no need to start from square one again. We save your digital files and can print additional pieces as you need them.

Besides the cost-saving benefits, on-demand printing also conserves paper, making it a more environmentally friendly option. Many customers seek to do business with eco-conscious companies. By using on-demand printing, you can strengthen your value proposition and set you apart from your competition.

Print Inventory Management for Saving Time and Money

To ensure we can meet your on-demand printing needs quickly, we offer inventory management at our facility. Different marketing projects require different sizes and styles of paper and envelopes, and we can store large quantities of whatever your jobs will need. Our inventory management services ensure that when you need a print piece produced, we’ll have the resources on hand and ready to go. You can also get weekly or monthly stock level reports to keep tabs on your current inventory.

Next Steps for Marketing Success with Professional Print Marketing Materials

To learn more about how a commercial printer can help you achieve your marketing goals, contact us. Share your challenges and aspirations with us! Using our extensive commercial printing expertise and capabilities, we’ll create marketing materials to elevate your brand without deflating your bottom line.

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