Blog Category: Outsourcing
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How Commercial Printing Can Elevate Marketing Results
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Commercial Printing with Variable Data
You can improve your Commercial Printing with Variable Data. The ability to target specific customers based on personal preferences, including location, demographics, buying history, and numerous other factors, is one of the keys to planning highly-effective direct mail marketing. It requires attention to detail, the ability to identify and target distinct populations of recipients, specialized equipment, and the coordinated efforts of marketing personnel and printing/mailing specialists dedicated to keeping costs as low as possible. Not all commercial printers have that ability.
Also, specialized expertise is necessary to make targeted direct mail efforts possible. Personalization with Variable data is the key to a direct mail project.
Variable data printing (VDP) represents another step along the marketing continuum. With the ability to personalize the message without making time-consuming adjustments during actual printing, VDP allows text, images, graphics, and colors to be individualized with no slowdown in the process. The extent of personalization can be varied as needed, from recurring name changes to differences dictated by specific interests, buying habits, location, or other variables. The appropriate data is stored in a database file, retrieved as needed, and printed in one seamless operation. Personalization with Variable data is the key to a successful project.
Automation and Its Advantages
VDP has revolutionized direct mail, allowing customers to insert different names, addresses, and messages as desired, and to match each mail piece with a similarly-personalized envelope. VDP has altered the landscape of marketing; any direct mail piece, from a postcard to a multi-page invoice or Explanation of Benefits statement, can be personalized in a variety of ways. Marketing with Commercial Printing with Variable Data is the obvious best plan.
The advantages are multi-faceted. Variable data personalization isn’t limited to names and addresses, geographic regions, or specific wording changes. Graphics, colors, pricing, dates, and additional specifics can be changed and applied to target individual customers or appeal to previously-determined demographics. Personalized mail invariably increases the potential for engagement, helps companies “capture” potential customers, and boosts ROI.
VDP is versatile and almost infinitely customizable, allowing mailings to be more relevant. There is nothing like receiving an envelope in the mail and all text and images are all relative to me and things that are pertinent to me. Although costs may be incrementally higher, the measurable return is also higher. The effectiveness of commercial printing and mailing efforts depends, at least in part, on the sophistication of the printing equipment. At Preferred Direct, we employ the latest technology and state-of-the-art printers that produce high-speed and high-quality variable color or black & white printing ability, along with myriad finishing options. This can all be accomplished with Print-on-Demand equipment reducing the need for inventory.
An Integrated Approach to Direct Mail
In addition to design and data, delivery is a prime requirement for an effective direct mail effort. Both time and cost are vital considerations. Postage either Presorted Standard or First Class Presort typically represents the most costly item in any direct mail program. At Preferred Direct the best possible postage rate is used for any planned mailing.
With this kind of attention to detail and an equal emphasis on cost and inventory control, our clients have come to depend on Preferred to provide unmatched service across the whole spectrum of direct mail printing and postage. As an industry leader, we know how to craft the most desirable and practical solutions using variable data. Our client-centric approach helps us “turn on a dime” when asked to respond to changing needs and demands. We can easily alter the specifications of any planned printing using variable data techniques and responsive printing technology.
Advanced equipment allows us to complete printing projects in record time, whether they employ VDP and matched mail services or not. Our ability and our nationwide reach enable clients to request last-minute adjustments whenever necessary, to reduce inventory, and to respond quickly to new and changing situations. Best solutions are creative, cost-effective, scalable, and repeatable. Also, we work with our clients to determine the best solutions to all printing and mailing needs.
We stay abreast of the news in the field, and we help our clients determine and take advantage of the latest innovations in the realm of direct mail.
How to Craft Targeted Solutions
With expertise honed over three decades in business, we specialize in working with clients in the following fields:
- Healthcare Industry
- Financial Services
- Colleges and Universities
- Business and Services
We have no desire to design direct mail pieces that add clutter to a mailbox. Instead, our ongoing effort is to work with existing clients and to demonstrate to new clients our ability to produce effective, pertinent, targeted, informative, and eye-catching mail. We believe this approach adds value to commerce, actually gets opened and read, and elicits a favorable response. We are convinced that’s why our clients choose us and continue to use our services.
Whether you require us to print individualized EOBs, announce an annual fund-raising effort, promote a holiday sale, or provide information for a new class of students, we “have your back” and will work enthusiastically to design a strategy that caters to your specialized needs, acknowledges your goals, respects your stated budgetary constraints and adheres to your deadlines.
Based on our experience, we will, if possible, suggest solutions that can save you time, money, and effort. And we will work with you to refine your lists and individualize your messages or images.
In addition to direct mail, we can respond to requests for SMS and Email marketing assistance, and help you target specific customers – “Target Marketing” – and prospects through digital resourcing.
The Marketplace of Ideas
Our collective experience over the past 30-plus years has reinforced the values that were exemplified at our founding: Service, Value, and Creative Response to Client Concerns.
We practice those principles every day in every way, embrace new technology and modern materials, and continue to focus on creative problem-solving. We value your collaboration, comments, and service evaluations, and rely on your feedback as we move in new directions. We value the ongoing relationships we have established with our customers. We will Boost Your Marketing with Variable Data Direct Mail and Commercial Printing.
For each project, Preferred Direct will provide a project manager to work with you to guarantee fast, efficient, accurate and confidential processing of information for your commercial printing or direct billing project. Our Commercial Printing and Direct Mail Platform provides for medical billing services, municipal utility bills, statement generation, e-billing, and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.
Call Preferred Direct toll-free today. 1-844-719-1848
Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including printing services, fulfillment services, fundraising services, direct mail marketing, direct billing, and emergency on-demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.
Call or click for a quote. (757) 461-2730 or Toll-Free 1-844-719-1848
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Outsourcing Utility Billing: 6 Reasons Why
The Perks of Outsourcing Utility Billing to a Utility Bill Printing and Mailing Services Vendor
Outsourcing utility billing has become a preferred way for cities, municipalities, and other utility companies to invoice their customers. That’s not surprising, considering the advantages that can directly impact an organization’s bottom line and level of customer satisfaction.
At Preferred Direct, we understand the challenges that your organization faces, and we have utility bill printing and mailing services—and electronic billing solutions—that will allow you to overcome them.
Let’s talk about some of the reasons why you should consider outsourcing your utility billing rather than handling it all in-house.
6 Benefits of Outsourcing Utility Billing
- Reduce operational costs.
Producing utility billing statements requires time, staff, and equipment. All of that can place a significant financial burden on your city or municipality. By outsourcing utility billing, you have an opportunity to reduce human resource expenses and eliminate the costs of maintaining hardware and software required to process and send invoices.
- Keep the cash flowing.
By outsourcing your invoicing to an experienced utility billing services provider, your billing statements will be sent accurately and on-time. Timely delivery helps keep cash flow consistent by decreasing days outstanding and reducing late payments. That can make a tremendous difference in your business’s bottom line.
- Maintain a consistent brand across all your services.
An experienced vendor will have the technology and skill to create a standardized bill format for all of the services you offer. No matter which services your customers subscribe to, you will have uniform brand recognition across all fronts. Having that brand consistency with your existing customer base can also serve as a foundation for your branding efforts beyond your borders, too.
- Improve customer satisfaction.
Outsourcing your utility billing to a vendor that specializes in custom invoices allows you to create bills that are easy to understand. It also allows you to include messages about upcoming changes and relevant news. This can not only increase customer satisfaction, but it can also reduce the workload on your customer service call centers. Clear and well-organized invoices lead to fewer customer questions and complaints.
- Generate more revenue per customer.
You also gain opportunities to customize your utility billing statements with marketing messages. Cross-sell your products and services to different segments of your customer base and upsell customers to higher tiers of service or new offerings. When partnering with a print vendor that uses variable data to personalize messages to individual customers, you can deliver the right offers to the right people for maximal impact.
- Eliminate barriers to growth.
Scale your organization’s offerings, customer base, and revenue without incurring a massive capital investment. With billing equipment in-house, eventually, you will face the need to upgrade machinery and software to accommodate growth. That’s not the case if you outsource your utility billing. A best-in-class utility bill printing and mailing service company will have solutions that fit your needs and grow as you grow.
Selecting a Utility Bill Printing and Mailing Services Vendor
Security and Versatility
A utility billing services provider should have all of the technology and measures in place to ensure that your customer data stays safe at all times. For optimal value, also consider if a vendor has the versatility to handle your organization’s diverse needs.
Preferred Direct has years of experience and a stellar reputation in managing variable data and sensitive information to generate invoices and other notices accurately and securely.
We guarantee prompt and confidential processing of your information while giving you flexible solutions to accommodate your unique requirements. We can replicate your existing invoice format, give you templates to choose from, or create a custom design to fulfill your vision. You’ll also have several options for submitting your data to us—via our secure FTP site in .xls, .txt, .csv, or .dat formats or send .pgp encrypted files.
We handle printing, folding, inserting, presorting (for postal discounts), and delivering your utility invoices to the U.S. Post Office.
As you know, the postage costs to send invoices can add up. Fortunately, because of the large volume of mail we handle every day, we get a discount. And we extend that discount to our customers when we manage their mailings. We handle all of the logistics involved in mailing your customer statements and ensure timely delivery. Better still, we cut your postage expenses in the process.
Thanks to our streamlined process, we do it all much more quickly than you can in-house. That means your customers get their bills faster, you get paid faster, and you save money.
Electronic Billing Capabilities
While a majority of consumers prefer to receive print invoices, many also expect the ability to pay their bills online. Electronic billing solutions give customers a convenient and environmentally friendly alternative to printed statements.
Preferred Direct’s e-billing services allow your customers to view and pay their invoices securely online. Moreover, our e-billing services can decrease your billing and payment processing costs significantly. They also help reduce the number of late payments.
Outsourcing Utility Billing: A Wise Choice for More Than Just Utility Bills
For even more cost-effectiveness and convenience, consider outsourcing not only your direct billing but also other customer communications, too.
- Late payment notifications
- Disconnect notices
- Rate change notifications
- Tariff notifications
- Direct mail marketing advertisements
At Preferred Direct, we offer a full range of print and digital solutions for public and private utility companies.
- Telephone companies
- Water companies
- Natural Gas companies
- Electricity companies
When you work with us, you get a dedicated project manager who will see to it that every project meets your requirements and expectations.
Contact us to discuss how we can help you reduce your invoice processing and postage costs, improve your cash flow, and enhance your customer relationships.