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How Commercial Printing Can Elevate Marketing Results

How Commercial Printing Can Elevate Marketing Results

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How Commercial Printing Can Elevate Marketing Results

Tips for Elevating Marketing Results with Commercial Printing

Professional commercial printing can make a difference in how customers perceive your company. Think about it; every marketing and sales piece that you print represents your brand. The more polished and professional your print marketing materials are, the more prospects will view your business as credible and trustworthy.

Benefits of Commercial Printing Services and Print Marketing

Print marketing pieces by a commercial printing company give people a well-prepared, tangible way to learn about your brand and have your contact info close at hand. In this digital age, commercial print services supplement your online marketing messaging—which makes you more memorable as the print pieces reinforce what customers see online.

Moreover, print marketing collateral helps build awareness of your business’s online presence. By sharing your website URL, email address, and social media profiles in your print communications, you can steer people to connect with you online.

How to Use Commercial Printing Services to Boost Your Marketing Results

Here are some tips for how to get optimal results from print marketing products created by a  commercial printer:

  • Partner with a reputable, experienced commercial printing company that understands what it takes to create marketing materials that will have a maximal impact.
  • Use a professional graphic designer if you don’t have that expertise and skillset in-house.
  • Use a professional copywriter if you don’t have that expertise and skillset in-house.
  • Make sure that your brand elements (logo, colors, terminology, etc.) have consistency across your print marketing materials.
  • Make sure all of your contact information is on your print products.
  • Include social media information so that people will know where they can connect with you online.
  • Proofread your print marketing materials.
  • Consider print-on-demand and inventory management services to save your business money and time.

Examples of Print Marketing Materials That Work

Rack cards

Rack cards have many uses and do well where there’s a lot of foot traffic. Some of the locations where you may have seen them include visitors’ centers, restaurants, hotels, and landmarks. Many different types of businesses have success with rack cards. For example, they can help efforts to promote fundraising events, live entertainment acts, charitable causes, tourist destinations and attractions, food festivals, and more. Rack cards are an inexpensive way to attract attention and communicate the most important information about what you want to promote.

 

Brochures

Brochures deliver a means to include more details than rack cards while still in a print format that’s convenient for people to take with them. They are cost-effective and easy to distribute at events or locations where you want them to be accessible to your target audience. Also, brochures allow you to communicate your brand’s value and essential details about your products and services in a tangible form.

 

Catalogs

Catalogs are critical drivers of sales and brand loyalty. Often, print catalogs are the catalyst for getting prospects to visit a retailer’s website or visit a store. Also, many retailers have found that sending catalogs to customers who have made online purchases often results in additional sales from those same customers.

 

Flyers

Flyers offer a simple, short-and-sweet way to grab people’s attention and impel them to learn more about your business. They’re easy to hand out or leave as a take-away at trade shows.

 

Newsletters

Print newsletters allow businesses to provide more in-depth information to readers than do e-newsletters. Moreover, a print newsletter is convenient for readers to pick up and read it at their leisure. People can enjoy them when they have time and aren’t distracted by a barrage of online notifications and emails.

 

Direct mail postcards

Personalized direct mail postcards can be highly targeted, enabling your company to reach ideal prospects easily. Moreover, they’re very affordable to produce and mail. As more and more customers are becoming inundated by email marketing messages, print marketing postcards help make brands stand out.

 

Signs and posters

For local events and fundraisers, signs and posters can help raise awareness and generate word of mouth. When strategically placed within communities, they serve as a powerful grass-roots marketing tactic. Of course, the more attractive they are (professional design and superior print quality), the more attention they’ll attract.

 

Sales packets

Usually consisting of folders with a variety of sales and marketing collateral, sales packets help move potential B2B buyers one step closer to making a purchase. An exceptional sales packet will reinforce the positive impression your sales team made during their sales visits.

And there’s more

These are just a few samples of the types of print marketing materials that your business might benefit from. Meanwhile, your imagination and creativity expand the possibilities. And you can count on our team at Preferred Direct to help you brainstorm ideas to differentiate your company from your competition.

Best Practices in Commercial Printing for Print Marketing

Not all commercial printers have the same technology, equipment, and capabilities. That’s why it’s critical to ask questions and ensure you’ll be getting the best quality, turnaround times, and value.

At Preferred Direct, we use digital printing and inkjet printing to produce stunning, cost-effective marketing materials.

 

Digital Printing

Digital printing allows us to send text and images in digital files directly to a printing press. Unlike traditional offset printing, it doesn’t require the time and cost to create a printing plate. With digital printing, you get high-quality graphics that make a strong first impression.

 

Inkjet Printing

Inkjet printing allows for fast and accurate printing of custom elements, such as addresses, barcodes, indicias, and more. Plus, it’s highly cost-efficient for creating large quantities of personalized marketing pieces.

 

Cost-cutting On-Demand Printing Using Variable Data

To keep costs extremely affordable for our customers, Preferred Direct does all of our printing on two roll-to-roll presses for cost-effective on-demand printing. This approach ensures you won’t have to pay for pieces you don’t need and will never use. Also, on-demand means you avoid the printing order minimums that come with traditional printing.

With on-demand printing at Preferred Direct, we print the number of items that you need now. And, we can use variable data (text and images) to customize marketing materials to your individual recipients. Whether catalogs or brochures or newsletters or other communications, that personalization will help you create marketing pieces that drive interaction and results. With printing on-demand, you pay an inexpensive cost per unit even when you only need a small quantity printed. And, when you want more units printed, there’s no need to start from square one again. We save your digital files and can print additional pieces as you need them.

Besides the cost-saving benefits, on-demand printing also conserves paper, making it a more environmentally friendly option. Many customers seek to do business with eco-conscious companies. By using on-demand printing, you can strengthen your value proposition and set you apart from your competition.

Print Inventory Management for Saving Time and Money

To ensure we can meet your on-demand printing needs quickly, we offer inventory management at our facility. Different marketing projects require different sizes and styles of paper and envelopes, and we can store large quantities of whatever your jobs will need. Our inventory management services ensure that when you need a print piece produced, we’ll have the resources on hand and ready to go. You can also get weekly or monthly stock level reports to keep tabs on your current inventory.

Next Steps for Marketing Success with Professional Print Marketing Materials

To learn more about how a commercial printer can help you achieve your marketing goals, contact us. Share your challenges and aspirations with us! Using our extensive commercial printing expertise and capabilities, we’ll create marketing materials to elevate your brand without deflating your bottom line.

The Marketplace of Ideas

Our collective experience over the past 30-plus years has reinforced the values that were exemplified at our founding: Service, Value, and Creative Response to Client Concerns. 

We practice those principles every day in every way, embrace new technology and modern materials, and continue to focus on creative problem-solving. We value your collaboration, comments, and service evaluations, and rely on your feedback as we move in new directions. We value the ongoing relationships we have established with our customers. We will Boost Your Marketing with Variable Data Direct Mail and Commercial Printing.

For each project, Preferred Direct will provide a project manager to work with you to guarantee fast, efficient, accurate and confidential processing of information for your commercial printing or direct billing project. Our Commercial Printing and Direct Mail Platform provides for medical billing services, municipal utility bills, statement generation, e-billing, and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.

Call Preferred Direct toll-free today. 1-844-719-1848

 

 

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Learn How Print on Demand Benefits Inventory Control

Learn How Print on Demand Benefits Inventory Control

Print on Demand

We have been asked dozens of times, “How Print on Demand Benefits Inventory Control.”  You will learn in the following article.

Print marketing materials are still one of the best ways to raise awareness of your services. According to a survey from FedEx, four out of five small business owners say that print marketing helps them stand out among the competition.

Our world may be increasingly digital, but there’s something about the feel of print that enhances trust and appeal. What you might not know is that you can get all the benefits of print marketing while keeping costs under control by using print on demand companies. Learn what print on demand is, how print on demand works, and the benefits of print on demand for inventory control.

What is Print on Demand?

What is print on demand?

Print on demand is a custom printing process. The need determines the print run size. Print orders are planned as they come in, rather than guaranteed before the print run is determined.

Let’s say that you have a customer in another state that you have been supplying print material, in this case, it is informational healthcare books.  You normally would order the yearly quantity in this case 50,000 books.  Now, with print on demand, you only order what is needed at the time maybe 2,000 books.

In other words, if you normally print 50,000 books per year and these are kept in inventory until a quantity is needed but you end up throwing away 12,000 because you didn’t need them, it will be reflected in your budget. Not with print on demand.

The print on demand model was developed after digital printing. Before then it would not have been economically feasible for a printer to set up for a job to print a small quantity.

With print on demand, files can be printed as needed, when needed, and only in quantity required — even if it’s a small quantity. Since the file is saved, documents can be printed any time without extra work or costs on the part of the print shop or you, the business owner.

Cutting back on print paper comes with financial and environmental incentives.

Another benefit of print on demand is you can get paper marketing materials for that important brochure or updated healthcare material without worrying about the need to meet traditional printing order minimums.

It’s easier to maintain a print inventory with print on demand because you can see your existing print stock at a glance and order precisely what you need saving you money.

Print-on-demand benefits all sorts of printed materials, not just marketing materials. For healthcare and medical fields, print on demand is practical for informational, and customer service oriented print campaigns, such as pamphlets or books that explain the benefits of a given health insurance plan.

Healthcare and insurance companies can also create customized printed documents for their customers, including EOBs.  Just be sure that your data is sent through a secure FTP site,

With the traditional printing process, the setup costs represent a large portion of the total job costs. The cost is amortized over the total print run, so it’s a marginal cost per item printed. With digital printing, there’s not as much to set up, so it becomes cost-effective to do smaller jobs that would not be economically feasible with the traditional printing process.

The benefits of a small print run carry over to inventory and management, as well. For example, consider a large print job, where your business must order dozens of boxes of material, which then sit around in storage until your company uses them. If you have enough storage space onsite, then you can store items in your building. If you don’t have enough storage space, your business will need to assume warehousing costs to pay for physical inventory.

Switching to print on demand reduces inventory accounting, storage costs, handling costs, and waste.

How to Print on Demand

Now that you know the benefits of print on demand, you might be wondering how print on demand works.
The process starts well before printing. At Preferred Direct we want to make sure that your graphic design and the finished product looks great. Also, that it will meet your needs, and that the work is cost-effective.

We offer a range of printing services with or without variable data. We offer binding and finishing solutions and we will always talk through the options with you so you know how to get the look you need for each print job.

We are a very hands-on printing provider, so we work one-on-one with all of our clients through the design and fulfillment process. We’ll make sure you understand all of the factors that affect the print job, so you know what variables affect the quality of the product or our approach to keeping your sensitive information secure.

We are HIPPA Compliant and HITRUST (CSF) Certified

When everything is ready, we’ll do the print job for you. Online proofs and tracking are available through our secure FTP site.

How Print on Demand Affects Inventory Control

Inventory management may not be something you give much thought to, but print-on-demand offers significant inventory control benefits over the traditional print process.Inventory Control

As mentioned above, the traditional print model comes with a high setup cost. For high-volume items, where you know the materials will move before they become dated, traditional printing may be the right choice.

There’s another result from the traditional process, which is high amounts of waste. If you over-estimate the number of copies you will need for a brochure or flyer; then you could be left with boxes of material that are soon outdated. Companies often don’t question the drawbacks of the print model — or how the waste impacts their bottom line by tying up capital.

The quality of digital printing has improved, where printed products now rival the quality of offset printed items. As a small business, whether you’re in financial, health, or nonprofit sectors, it’s never been a better time to use print-on-demand services. The costs per-unit comparable to traditional print jobs, but the financial savings and inventory control benefits exceed what regular printing offers.

Inventory control shows you at a glance how many copies of print items you have. You can check how much stock you have and order additional copies either as often as you need or when you hit minimum stock levels.

With inventory control, your business will always have the right number of copies in the right place when needed — say, for an upcoming brochure mailing. By ordering low quantities, you can keep costs affordable while reducing the expense of the item storage and disposal.

Conclusion

When you’re relying on print on demand to keep inventory levels low, you need a supplier who will be able to deliver orders efficiently and effectively. Inventory control will ensure the customer never runs out. Many print shops can complete a job in anywhere from one to three days, once you’ve done the initial setup work of creating and refining the order. At Preferred Direct, we work with businesses in a range of industries, including education, nonprofit, medical, and insurance. To get a quote for printing services, or to learn more about what sets us apart from other printing companies, contact us today. Call Toll-Free: 1.844.719.1848.

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Commercial Printing Services

Commercial printingPreferred Direct provides commercial printing services to a wide range of industries, locally, nationwide and across the globe. With integrated marketing products, we help businesses communicate with their customers and market to new customers. At the same time, we know how to work with your inventory budget with our print on demand roll-fed printers. Regardless of your industry and type of business, we have the history and experience to provide your company with high-quality commercial printing products built for your business.

Preferred Direct can help you to streamline your marketing and communication while lowering your inventory cost by using our print-on-demand production model. Our equipment allows us to fulfill even the highest volume jobs all with variable data. Whether you need 10,000 pieces or over a million, we have the commercial printing equipment and services you need for your company.

 

Commercial Printing Services

For each project, Preferred Direct will provide a project manager to work with you to guarantee fast, efficient, accurate and confidential processing of information for your commercial printing or direct billing project. Our Commercial Printing and Direct Mail Platform provides for medical billing services, municipal utility bills, statement generatione-billing, and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.

Call Preferred Direct for Commercial Printing Services toll-free today. 1-844-719-1848

Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including printing services, fulfillment services, fundraising services, direct mail marketing, direct billing, and emergency on-demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll-Free 1-844-719-1848

 

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Who is Preferred Direct?

Preferred Direct is a commercial printer and a direct mail house and is highly digital in all things print and mail.

Commercial printing and direct mail marketing Since 1987, Preferred Direct has been providing clients with the highest level of services related to Commercial Printing and Direct Mail Marketing. Our business model is to build lasting relationships with our clients, and we also work closely with the U.S. Postal Service to ensure your satisfaction. Each day we drop thousands of pieces of mail at the Post Office that include catalogs, directories, EOBs, and medical billings and flyers.

We offer both offset and digital printing with a variety of finishing options for your convenience. Preferred Direct can easily produce targeted mailing lists for you, or more effectively utilize the lists you already built. Our direct billing such as EOBs and fulfillment services are secure by a secure FTP site; safeguarding your data and profits and investments all the while keeping you updated and well-informed on your shipments.

We also provide emergency on-demand printing for those unexpected deadlines in life. Our advanced printing technology produces mass quantities in a fraction of the time, so give us a call. Let’s work together for all of your Commercial printing and direct mail needs.

Contact one of our professional project managers today for a quote!

(757) 461-2730

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