What to Look for in a Direct Mail Printer When choosing a direct mail printer for your organization’s communication projects, there’s much to consider. Not all printing providers have the expertise...
What is an Explanation of Benefits (EOB)?
What is an Explanation of Benefits (EOB)?
Health insurance companies provide EOB’s or Explanation of Benefits statements after individuals receive their health care services. While it may look like a bill, it isn’t —though it can contain important cost-related information that affects what the patient may ultimately owe.
Let’s break down what an EOB is, how it works, and how Preferred Direct helps insurers deliver them clearly, securely, and efficiently.
What is an EOB?

An Explanation of Benefits is a document issued by a health insurer to explain how a specific medical service claims were or is currently being processed. It details the services provided, the cost of services, how much of the insurance claim was paid by the insurance company and how much is outstanding, based upon the costs of the care provided and the individual’s health insurance plan.
The EOB usually includes a clear disclaimer at the top: “This is Not a Bill.” Despite this, the EOB can often resemble a bill, making it easy for the patient to confuse the two. All patients should carefully review the EOB before making any payments, as the amounts may differ once the insurer’s portion has been processed.
What’s Included in an EOB?
A standard EOB includes the following key information:
- Date and type of service provided
- Provider’s name and contact information
- Amount billed by the provider
- Amount allowed by the insurer
- Amount paid by the insurer
- Patient’s remaining responsibility (co-pay, deductible, coinsurance)
- Policy-specific details, such as the patient’s deductible status or annual out-of-pocket expenses
To illustrate with an example, consider an allergy screening. The allergist charges a set fee for service, and a health insurer pays a certain amount of that, which is dictated by the individual policy, deductible amounts, and other variables. Individuals usually pay a co-pay at the time of appointment but may owe more money later once the insurer processes the claim if there’s a difference in the service cost and what the insurer will cover.
Medical vs. Dental EOBs
EOBs generally come after any medical or dental service is provided. Dental EOBs are similar to medical EOBs in form and function and have the same requirements. However, since dental insurance is limited in its coverage, patients who need extensive dental procedures may owe far more than they would for medical care.
Why do EOBs Matter to Patients?
An EOB is more than some administrative paperwork received in the mail —they provide important transparency for patients managing their care and finances.
Reviewing them helps patients to:
- Confirm the correct services were billed
- Verify that the services were billed at the correct amount
- See how their benefits are being applied
- Track their deductible and any out-of-pocket limits
- Identify any potential errors or unauthorized claims
The information included in the EOB helps the insured to better understand the full scope of what was covered, and what they owe. While EOBs help explain medical billing information to the insured, they can be challenging to understand, and errors can happen. Many patients need to call their insurer to ask targeted questions, so they can better understand both the EOB form and any subsequent medical bills that arrive.
How Preferred Direct Supports EOB Delivery?
Preferred Direct helps insurers generate and deliver EOB statements that are clear, timely, and tailored to the needs of each recipient.
We offer:
- Statement Generation – Our systems turn health data into professional, policy-specific EOB documents.
- Print-on-Demand – We print EOBs quickly and accurately as claims are processed, reducing turnaround time.
- Variable Data Printing– We ensure each patient receives a personalized and easy-to-follow statement to better understand their services and coverage.
- Data Security – We maintain HITRUST certification and keep up to date with all HIPAA requirements so that we can serve our insurance industry customers.
Our services make the EOB process simple, secure, and efficient—so your internal team can stay focused on serving members and managing claims.
Conclusion
An Explanation of Benefits is a vital communication tool for both the insurers and the insured. It helps provide transparency in healthcare billing and claims as well as tracking annual deductibles and out-of-pocket costs.
Preferred Direct specializes in generating personalized EOBs that help your patients understand their insurance claims with speed, accuracy, and professionalism. Ready to learn more? Read our “Do You Know Your Explanation of Benefits Mailing Requirements?” blog to understand specific mailing requirements or contact our team to get started on a project estimate.
What to Look for in a Direct Mail Printer
Outsourced Medical Billing – The Top 5 Advantages for Healthcare Providers
Outsourced Medical Billing - The Top 5 Advantages for Healthcare Providers If you don’t send patients their bills in a timely manner, your account receivables will suffer and your collection rates...
21 Ways to Add Flair to Your Direct Mail Campaign
21 Ways to Add Flair to your Direct Mail Campaign Oliver Wendell Holmes once said, “Learn from the mistakes of others... You can’t live long enough to make them all yourself!” How do you attract,...
How It Works: Commercial Printing with Variable Data Technology
How It Works: Commercial Printing with Variable Data Technology Variable data technology allows companies to target specific customers based on personal preferences, including location,...
More Blogs from Preferred Direct
Infographic: Key Postcard Elements
Discover the most popular postcard sizes and key postcard elements that make for a successful direct mail campaign.
Why Now is the Perfect Time for Print Newsletter Marketing
Why Now is the Perfect Time for Print Newsletter Marketing When was the last time you received a newsletter…that was not sent to your email? Keeping your clients, customers or patients consistently...
22 Direct Marketing Trends in 2022
22 Direct Marketing Trends in 2022 Direct marketing is the discipline of communicating directly with your audience through one-to-one mediums such as email, direct mail, social media, and text....












choose to print them, some go fully digital and others choose a combination of the two. Your audience will likely have different preferences for reading the report, so we recommend producing both a digital-native version and a tangible printed copy. As full reports can get quite lengthy (some over 100 pages), it can also be helpful to provide a summary version, which sums up the highlights of your report into a skimmable booklet.





operations, making them a cost-effective channel for adding marketing messages. When done strategically, using 
Creating a printed newsletter, with professional finishing such as 
Preferred Direct has over 35 years of experience as a second-generation family business working with insurance providers throughout the US. In our experience working with some of the largest insurance companies in the nation, to maximize success during open enrollment, it’s essential to invest in the right print materials. By incorporating third-party billing, direct mail marketing, advertising postcards, explanation of benefits, and document printing into your open enrollment strategy, you can create a comprehensive and compelling marketing campaign. These materials not only convey essential information but also reflect the professionalism and trustworthiness of your insurance company and its services.


