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Category: Transpromo Marketing

10 Benefits of Direct Marketing for your Business in 2021

10 Benefits of Direct Marketing for your Business in 2021

Are you having trouble deciding how to spend your marketing dollars? With so many advertising options available, it’s hard to decide how and where to advertise and get the best return-on-investment. Ask yourself:

  • What audience are you trying to reach?
  • Do you want your audience to buy your product? Attend your event? Respond to an offer for service? Visit your website?

For this blog, I am going to talk about using direct marketing as a marketing tool to grow your business.

First, we need to define Direct Marketing

Direct marketing is a form of advertising sent directly from your business to a potential or existing customer. You are sending the customers your marketing messages directly. Effective direct marketing campaigns use a strong call-to-action to get customers to act on a message or an offer.

Advantages of Direct Marketing

We’ve compiled a list of ten reasons to add direct marketing into your marketing strategy and budget. How many can you use to grow your company?

  1. Find new customers. Direct marketing helps you build a list of new potential customers. You can compile or purchase a database of customers who are likely to buy your product or service.
  2. Target most likely customers. Are your customers generally females over 30 years old? Perhaps you’re targeting young adults or seniors. Direct marketing companies can help you create lists to reach potential customers who are a good target for your product or service.
  3. Communicate with existing customers for repeat business or upsell. Some of your most important business comes from repeat customers. Stay in touch with customers with direct marketing to promote a special offer, promotion, or event and let them know about other services.
  4. Direct marketing has quick production and turnaround. Commercial printers offer a fast turnaround time to get direct mail out to customers. An email can also be created very quickly and sent out to customers.
  5. Advertise specific products, services, special offers, and events. With direct marketing, you control the message and offer.
  6. Branding your business can seem like an expensive notion, but by simply creating a cohesive direct marketing campaign, you can create a recognizable company brand. Throw in a special offer, and you’ve combined brand with a call-to-action!
  7. You can personalize for a better response. Variable data printing or VDP, allows you to personalize each direct mail marketing piece. Addressing the recipients by name and even printing messages based on the target audience offers better ways for businesses and organizations to connect with customers. For example, you can simultaneously be advertising an offer for makeup to females and ties for men. Variable data printing has many capabilities.
  8. Direct marketing ROIYou can track and measure results. Direct marketing offers ways to track and measure your results, so you know just how many customers you’ve reached, the response you’ve received, and how much money you spent per customer. You can even test new markets or products to determine what appeals the most to whom. You can measure how effective your direct marketing campaign is by determining your return-on-investment (ROI.)
  9. It’s cost-effective. When you break it down by ROI, direct marketing is a cost-effective marketing solution. You know exactly how much you are spending to reach each customer.
  10. Direct marketing campaigns are easy. With direct marketing, you can choose between postcards, letters, catalogs, transpromo marketing (marketing on billing statements), email marketing, and more.

Direct Marketing is targeted, personal, fast, and cost-effective!   Direct marketing project managers can help you design and develop your campaign, so you don’t have to do it alone. Preferred Direct’s knowledgeable project managers will help you through each step of your direct marketing campaign.   Preferred Direct offers Direct Marketing services including commercial printing, direct mail, transpromo marketing, direct billing, and fulfillment services. Click here for a quick online quote or call us toll-free to speak with a project manager at 1-844-719-1848.


Preferred Direct provides high-quality, high-quantity, fast, and personalized direct marketing services including printing services, fulfillment services, fundraising services, direct mail marketing, direct billing, and emergency on-demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll Free 1-844-719-1848

Sources: business.qld.gov.au, switzer.com.au, marketingfaq.net Images courtesy of FreeDigitalPhotos.net by Renjith Krishnan (direct mail) and mapichaiI (chart)

Direct Marketing Tips for Nonprofits

Direct Marketing Tips for Nonprofits

Direct Marketing Tips for Nonprofits – Using Commercial Printing Services Print marketing and digital marketing should be a part of your nonprofit’s overall marketing strategy. Used in combination,...

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What Is Transpromo Marketing?

What Is Transpromo Marketing?

What Is Transpromo Marketing?

by 

Transpromo Marketing. It sounds like you might be doing a Transatlantic crossing!

That would be exciting, but in this blog, we are talking about Transpromo marketing or transpromotional marketing. It’s a way for companies to market to existing customers through existing customer communication channels like statements and bills sent by mail. In this blog, you will learn about transpromo marketing, its uses, and benefits.

Reaching repeat customers is an important part of maintaining a profitable business. How well is your business reaching and retaining your existing customers?

Transpromo Marketing is a form of advertising in which businesses place marketing messages in transactional documents. The word transpromo comes from the combination of the terms “transaction” and “promotion.” The marketing messages are placed in the white spaces of these documents, integrated marketing messages on bills, statements, and other important communications.

 

How Does Transpromo Marketing work?

digital marketing services

Using cutting edge print technology, called variable digital printing, individualized bills, statements, and other transactional documents are printed. The targeted marketing message is printed on these statements and then mailed out to customers.

 

Types of Messages Used in Transpromo Marketing

  • Coupons – Coupons make great use of white space on a statement, attracting the customer to come back and make another purchase.
  • Call to upgrade current product or services – Companies can advertise upgrading their current product or services for a newer product or higher service package. An example of a service upgrade might be a telecommunications company advertising their combined internet, cable, and telephone packages to a customer who only subscribes to internet.
  • Sale or promotion announcement – Announcing sales and promotions helps to give customers a reason to make an additional purchase. An example of this might be a customer who just purchased a new dishwasher receiving word on their billing statement that there will be a sale on other kitchen appliances such as refrigerators and stoves.
  • Coming soon announcements – Coming soon announcements work toward customer loyalty. By announcing new products or services, this gives the customer a reason to stick with the company. An example might be a clinic advertising that they will soon be giving flu shots for flu season, or a bank announcing they’ll soon be offering a new type of savings account.
  • Draw customers to a website – Do you want your customers to read more about your products or services? Give them a reason to go to your website and read about what’s new and happening, while increasing web traffic at the same time.

collateral printing brochures

Click here to learn more about Transpromo Marketing and its benefits.

Preferred Direct offers transpromo marketing and other direct mail marketing services. To learn more about our direct mail marketing services click hereTo contact us for a quote click here or call us at 757-461-2730.

Preferred Direct provides clients with the highest level of services related to direct marketing. We specialize in maximizing rate of return on all direct marketing; including printing, fulfillment, fundraising, direct mail, direct billing, on-demand, and emergency printing services. Click here for a print quote or call 757-461-2730.

 


 

Preferred Direct provides high-quality, high-quantity, fast and personalized direct marketing services including: printing services, fulfillment services, fundraising services, direct mail marketing, direct billing and emergency on demand printing services. From design to finishing and mailing, Preferred Direct takes care to make sure they deliver high-quality products that can help increase your company’s ROI.

Call or click for a quote. (757) 461-2730 or Toll Free 1-844-719-1848

Sources: smallbusiness.chron.com, pitneybowes.com, tgidirect.com

Images courtesy of FreeDigitalPhotos.net by digitalart (mail) and ddpavumba (sales)

Direct Marketing Tips for Nonprofits

Direct Marketing Tips for Nonprofits

Direct Marketing Tips for Nonprofits – Using Commercial Printing Services Print marketing and digital marketing should be a part of your nonprofit’s overall marketing strategy. Used in combination,...

Read More