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Category: Direct Marketing Solutions

Infographic: Key Postcard Elements

Infographic: Key Postcard Elements

5 Key Elements of a Successful Postcard Mailer

Postcard mailers have long been a trusted and effective marketing tool, delivering concise messages and capturing attention with their tangible marketing appeal. In this comprehensive guide, we will delve into the five key elements that contribute to the success of a postcard campaign. By understanding and incorporating these elements into your postcard designs, you can significantly enhance recipient engagement, maximize conversions, and achieve your marketing ROI goals.

#1 Postcard Size

PDM postcard mailerThe size of a postcard mailers plays a vital role in its impact and the recipient’s perception of your message. While there is no one-size-fits-all answer, opting for standard postcard sizes like 4″ x 6″ or 5″ x 7″ ensures cost-effectiveness and easy mailing. However, larger, or uniquely shaped postcards can help your message stand out. There is no limit to postcard size, though choose wisely.

Consider the purpose of your postcard. If it aims to showcase vibrant visuals or provide detailed information, a larger size might be ideal. On the other hand, if you want to convey a short and compelling message, a smaller size can deliver the impact you desire. Remember to strike a balance between grabbing attention and ensuring practicality.

#2 Key Visual Image/Graphic

A captivating visual image or graphic is the cornerstone of any successful postcard mailer, it catches the recipient’s eye and sparks their interest. When selecting an image, ensure that it aligns with your brand identity and effectively communicates your message.

High-quality, professional images of your products, people or services can have a greater impact than generic stock photos. Consider investing in custom photography or illustrations that reflect the unique aspects of your business. If you are promoting a specific product or service, display it prominently in the visual. People connect with visuals on an emotional level, so choose images that evoke the desired response.

With a wide range of full color printing capabilities, Preferred Direct has the experience and technology to create vibrant, bold visuals for your next postcard campaign. Contact us today to request a quote.

#3 Strategic White Space

White space, or negative space, refers to the intentional blank areas in your postcard design. These areas play a vital role in maintaining a clean and uncluttered layout. White space helps guide the recipient’s attention to the different key elements of your postcard, such as the visual image and message.

While the visual elements are crucial, it is equally important to leave white space on your postcard to accommodate essential compliance elements. These areas include space for the stamp, address, post office markings, and any additional information required by postal regulations. By incorporating these compliance elements seamlessly into your design, you ensure that your postcard meets all necessary mailing requirements and reaches its intended destination without any issues.

Post offices typically apply barcodes, postage labels, and other markings to process and deliver the postcard efficiently. Failing to allocate sufficient room may result in valuable information being obscured during the mailing process, or an undeliverable piece of mail. As a general guideline, leave at least ½ inch (1.27 cm) of empty space at the bottom of the postcard to accommodate these markings without interfering with your design or message.

By strategically incorporating white space, you can create a sense of balance and enhance readability. It allows the recipient’s eyes to rest, making it easier to absorb the information you present. Moreover, white space helps ensure compliance with postal best practices and will guarantee that it gets stamped and delivered, quickly and easily. Partnering with a knowledgeable print and mail provider will help. Preferred Direct will assist with any design assistance needed so your postcard is a success.

#4 Strong Call to Action/Clear, Concise Message

The success of your postcard hinges on delivering a clear and concise message that resonates with your target audience. A strong call to action (CTA) is the driving force behind your postcard’s conversion potential. For a successful direct mail marketing campaign, you must have a clear message – to have a clear message, we must start with having a clear goal. Take time to define what your campaign goal is and do your best to state it in one complete, yet powerful thought. This approach will boost your ROI and bring in the most qualified leads.

Keep your message concise, using clear and urgent language. Ensure that it aligns with your overall marketing strategy and resonates with your target audience. Consider the pain points your product or service addresses, the competitive advantages you may have, and emphasize the unique value you bring. Incorporate a sense of urgency in your CTA to motivate recipients to take immediate action.

#5 Unique Elements: QR Codes, Coupons, Perforation

 

QR code

To make your postcard mailer even more engaging and valuable, consider incorporating unique elements that provide additional incentives for recipients to respond. QR codes have recently gained popularity and have the ability to link printed items directly to specific landing pages or digital content, making it easy for recipients to access more information online or take advantage of special offers.

Coupons or discount codes are highly effective in enticing recipients to make a purchase, set up a meeting, or visit your physical or online store. Providing exclusive deals through postcard promotions can significantly boost response rates. Another creative element is the addition of perforation, which allows recipients to tear off a section for a specific purpose, such as redeemable vouchers.

By including QR codes, coupon codes and custom URLs exclusive to your postcard campaign, you can track ROI metrics such as page views, coupon redemptions, and engagement, allowing you to make data-driven decisions and maximize your marketing budget.

Pro Tip: Choosing the Right Print Partner for Postcard Mailers

By mastering the five key elements of successful postcard mailer, you can create impactful marketing campaigns that captivate your target audience. Remember to carefully consider the postcard size, set clear goals, select a compelling visual image, utilize strategic white space, craft a clear and concise message, and incorporate unique elements such as QR codes, coupons, or perforation. With these elements combined and a strong call to action, your postcards will become powerful tools for boosting engagement, driving conversions, and achieving your marketing objectives. Discover move in our Postcard Infographic.

Of course, that’s only if you choose the right direct mail printing partner. Don’t waste dollars and time! Preferred Direct has been printing and sending direct mail campaigns, domestic and international, for over 35 years. We have the experience, technology, and postal relationships to get your campaign printed and delivered on time and on budget.

Ready to unlock the potential of postcard marketing? Start your own impactful postcard mailer campaign with Preferred Direct today. Discover how Preferred Direct can help you boost engagement, increase conversions, and take your marketing campaigns to new heights. Contact our team to request a consultation.

 

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Why Now is the Perfect Time for Print Newsletter Marketing

Why Now is the Perfect Time for Print Newsletter Marketing

Why Now is the Perfect Time for Print Newsletter Marketing

When was the last time you received a newsletter…that was not sent to your email? Keeping your clients, customers or patients consistently informed is a big key for brand engagement. And it simply makes sense to reach them where they are… online, right? Not exactly. Due to changing standards in online privacy, a large influx of email marketing, and increased competition in the digital marketing space, a printed newsletter may be the best medium to attract and engage your true audience base.

As a provider of commercial printing and mailing solutions for over 35 years, the team at Preferred Direct knows a thing or two about the consumer landscape. Although direct mail has been around for centuries, there are many reasons why now is the best time is to invest in printed newsletter marketing campaigns for your business.

Get Out the Cluttered Email Inbox

We’d like to think that customers eagerly await our emails for the latest promotions and news. Realistically, their email inbox looks just like ours— cluttered, with hundreds of unopened e-newsletters dying a slow death in the automated “Promotions” folder. With email providers implementing changes effecting deliverability rates and SPAM categorization, it’s likely that your audience isn’t receiving your emails in the first place, wasting the time and effort of your marketing team.

What makes print different? Printed newsletters offer a tangible experience using a marketing medium that has statistically become much less cluttered than the average email inbox. As many companies shift their marketing to online channels, the opportunity to be noticed in the mailbox has grown tremendously. However, there’s still a possibility of your newsletter going directly into the trashcan. That is where brand recognition, quality print materials and professional design come into play. Treating print newsletters like a tangible extension of your company’s product or service quality will differentiate your print marketing in a way that cannot be captured in a short email headline.

To cut through the email clutter even further, reference your most recent digital campaign in your print newsletter (or reference your newsletter in an email!) with a special incentive. You do not need to abandon one method for another, but rather, have them work together for best results. For customers and prospects that you simply are struggling to reach via email, printed newsletters through Preferred Direct may be the way to go!

Reach Clients in a New Way

With most of our daily communication taking place digitally, there is something refreshingly different about receiving mail that speaks directly to our wants and needs. A printed newsletter can be a unique space that elaborates and highlights your company story like no other. Whether through special print promotions or coupons, exclusive insider stories, or unique event incentives, there are plenty of opportunities to surprise and delight your newsletter subscribers in a way they are not accustomed to.

Are your competitors using a printed newsletter to reach their customers? If not, then this is a perfect time to reach your shared audiences in a way that your competitors do not. Your loyal customers will be pleased to see your direct communication and your competitor’s audience may be intrigued by this new touchpoint and the effort you put into the campaign. Though we may not think of the mailbox as “new”, we should. Print marketing is in a modern-day renaissance and this old medium could be the new way to communicate to your audience, effectively.

Forgo Online Privacy Barriers

Online privacy protection laws are actively being passed on national and local levels, highlighting the growing scrutiny on how personal information is found and used. Companies, such as Apple, Google and Microsoft, have responded by introducing various privacy features, that ultimately limit many marketers’ ability to effectively target audience segments. With these changing privacy laws, it may become harder for businesses to collect accurate email information. This has also impacted the number of bogus emails created for the sole purpose of downloading digital content through lead forms, without giving true, personal information.

On the other hand, It is much less common for your audience to set up P.O. boxes for junk mail. Therefore, when you deliver to a given address, you’re most likely reaching a real person and not a junk email bot. Every Door Direct Mail (EDDM) campaigns can also help you target an audience by location. At Preferred Direct, we work with our local USPS office to designate the best geographic location for your campaign and pull accurate mailing lists on your behalf.

Here’s a common EDDM newsletter example:

Local veterinarian contacts Preferred Direct to send a print marketing newsletter to its 200+ existing customers and to every residential home within a 5 mile radius of their office using EDDM.

Customer – Jane opens her mailbox and sees the familiar logo of her local veterinarian’s office. The front page features a photo of two dogs posed in front of a holiday display, inviting readers to come in for a special pet photo event. Jane places the newsletter in her “keep” file and quickly texts her friend about the pet photo event. Later that evening, Jane reads the newsletter, adds “Make Fluffy a Vet appointment” to her to-do list, and clips a coupon for dog food.

Email alternative – Jane opened your email, forwarded to her friend’s email (where it hit the junk box) and forgot to follow up for a vet appointment since the email wasn’t consistently visible in the real world.

Prospect ­– Bob is new in town and has been researching veterinarians for his 8-year old Lab mix. Though he had his eye on another practice, he received a quality newsletter in the mail from this local veterinarian. This prompted him to check their online reviews and prices. After reading through their website and newsletter, which features more customer testimonials, health tips and a local dog park guide, he decides to call and set an appointment using his “FREE consultation” coupon clipped from the mail.

Email alternative – Your email went directly to junk mail because Bob does not have you on his email contact list.

In our example, the local veterinarian was able to engage different types of audiences, more than once from one newsletter. They may not have had the same return on investment if they sent out an email newsletter only. In our 35 years of experience with direct mail campaigns, it is not unheard of that a recipient might share a physically printed mail piece with a friend or family member – extending a campaign’s ROI.

Though you may be hesitant, we can confidently say NOW is the time to invest in print marketing and overcome the privacy barriers found in the digital marketplace. With a name and address, you can send professional, informative newsletters with 100% deliverability rates. No cookies, trackers, bots or privacy policies in sight!

Benefits of Newsletter Marketing

Not every printed marketing newsletter will yield the same results as our hypothetical veterinarian’s office example. But for those who work with a professional Print & Mail shop, the odds are in your favor. Here are a few advantages print marketing has over other forms of digital marketing:

  • More Qualified Leads – Client addresses are updated regularly to send invoices and charge payments, so you know your print newsletters are sending to the right address. Through our partnership with USPS, you can verify mailing addresses and even target an audience you do not currently have access to, using EDDM.
  • Longer Engagement Rates – The average ad is viewed for mere seconds. The simple act of holding a newsletter outlasts these digital methods exponentially. On average, a print piece will have a more lasting engagement than a digital marketing ad. Customers interested in your content may save it to read later, use as a bookmark, clip it on a fridge magnet etc. to keep it top of mind. You can increase the likelihood of this by choosing specialty bindings, paper sizes, and finishing options.
  • Reaches a Broader Audience – Not all customers are online, and for those that are, the digital landscape is constantly changing (and so are their email addresses). Through printed newsletter marketing, you can reach a larger audience than just those with working emails. You can also target new audiences by locations relevant to your business, casting a wider net for future clientele.
  • Direct Ways to Measure Impact – Whether it’s through a coupon, event/sale, or connecting print and digital efforts through a campaign-specific landing page, there are multiple ways to measure the success of your printed newsletter without relying on third-party metrics. Work with your print & mail provider to discuss the best way to track campaign ROI.

There has never been a more perfect time to add print newsletter marketing to your company’s mix. With all the clutter and privacy concerns occurring in the digital marketing realm, the mailbox is a very attractive marketing channel that has already been proven to engage, communicate, and inform your audience. Start NOW and solidify your spot in the mailbox before your competitors begin flocking to the post office. Keep in mind, every business has unique marketing goals and abilities. Therefore, it is important to partner with a knowledgeable print provider to discover the right newsletter marketing option to meet your goals.

As a HIPAA-compliant and HITRUST-certified printer, Preferred Direct has invested in top print and fulfillment technology and follows the strictest data security standards to ensure the safety of your data. Partner with Preferred Direct today to get started on your company’s next marketing newsletter campaign today!

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Infographic: 22 Direct Marketing Trends in 2022

Infographic: 22 Direct Marketing Trends in 2022

Infographic: 22 Direct Marketing Trends for 2022

22 Direct Marketing Trends in 2022

22 Direct Marketing Trends in 2022

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22 Direct Marketing Trends in 2022

22 Direct Marketing Trends in 2022

22 Direct Marketing Trends in 2022 

Direct marketing is the discipline of communicating directly with your audience through one-to-one mediums such as email, direct mail, social media, and text. Contrary to mass media, direct marketing can be personalized on an individual level, and is much easier to track a return on investment.

At Preferred Direct, we assist customers around the nation with direct mail and direct digital communications to achieve their goals. Whether your direct marketing is for transactional, informational, educational, or promotional purposes, Preferred Direct is the preferred provider of secure, successful direct mail and print communications.  

 

22 Direct Mail Trends from Preferred Direct 

As we close out the first quarter of 2022, our team has noticed some direct marketing trends among our client’s projects and within the national market. In honor of it being the 22nd year of the millennium, here are 22 direct marketing trends to pay attention to this year:  

#1. Personalization: This has been a consistent trend since the beginning of 2020. With variable data printing technology, commercial printers can now customize names, images, colors, and more on each print piece.  

#2. Strong Brands: Consumers want to feel a personal connection to your brand. We’ve seen companies increase the success of their direct mail campaigns when they include information about who they are and the impact their brand wants to make in the world.  

#3. Omnichannel Marketing: Direct marketing is very successful when reinforced among multiple communication channels. Clients who follow up direct mail campaigns with direct emails or texts, and vice versa, can further their brand message and improve customer recall.sustainable direct mail advertising

#4. Sustainability: Sustainability has been a trend among consumers for years and it’s important to show that you value the future of this earth too. Include sustainability statements or links to your social responsibility pages in your direct marketing promotions and show you care!  

#5. Reusable Print: When clients and customers receive high-quality print pieces, many will re-use the print for other purposes – keeping your brand top of mind. Preferred Direct can help with generating ideas like using perforations to make bookmarks or mini table games from postcards to keep your brand front and center.   

#6. The Digital-Print Shift: As digital marketing becomes harder to track and customers request more privacy online, many customers are open to receiving more promotional communications in the mail. With email as the new “junk mail”, the ol’ mailbox has much less competition and a higher impact.  

#7. User Intent: Conducting research to understand how your audience approaches and consumes your content can effectively improve the impact of your marketing campaigns. Understanding if your recipients intend to buy, research, share, or save your content, helps you create an engaging campaign designed around what your customer REALLY wants. Knowing what prospects expect from a company like yours, and the intention behind their actions will help build focused content for your direct mail campaigns that achieves your goals and theirs.  

#8. FOMO: The “Fear Of Missing Out” is a natural curiosity that can be a successful tool to engage your audience. Include just enough information in your direct mail to peak your reader’s curiosity and they just must learn more to satisfy the knowledge gap you’ve created.   

#9. Two-Factor Authentication: For transactional direct marketing campaigns, it’s important to safeguard your customer’s information. Sending a letter with changes made in a customer’s digital account can help reduce fraud and identity theft for customers that may have had their digital passwords hacked. Creating “two-factor authentication” through digital and print mediums protects your company and your customers, but only if processed through a secure printer like Preferred Direct.  

#10. Large Postcards: As consumers become more open to promotional mail, some clients are seeing success with oversized postcards. Sizes such as 11 x 6, 8 x 17, etc. stick out from other mail pieces and won’t get lost in the stack.   

#11. Catalogs: To cut through the digital clutter, DTC and eCommerce brands are going back to the future of sending full catalogs in the mail. They recognize print is not dead and online shopping doesn’t necessarily have to start online. Others have even gone a step further adding print coupons to their catalogs to increase online sales.  

#12. Emotional Connection: Using less corporate verbiage and more natural conversation text, Companies can make a more personal, emotional connection with consumers. Customers deal with “fake news” and “fake profiles” all day long. They want real, honest companies and your print text can communicate that.  

#13. Designer Envelopes: Who said professional print needs to be plain? Using a full-color envelope design, insurance carriers, finance institutions, billing companies, and many high-volume direct billing companies are seeing greater engagement on their transactional and promotional direct mail campaigns. Work with a Preferred Direct designer to create the perfect full-color envelope for your customer mailings today!  

#14. Privacy/User Consent: To appease to growing concerns around data privacy and user consent, try sending a direct mail campaign to consumers requesting opt-ins for your digital direct marketing. Skip the firewalls and SPAM folders and connect with visitors directly in a non-invasive medium.  direct marketing QR code

#15. QR Codes: QR Codes have made one heck of a comeback due to COVID-19. Now that many people know how they work, marketers are seeing success in converting print interest into digital conversions using scannable QR Codes. To be scannable, QR codes must be at least .8” x .8”.  

#16. Tip-On Giveaways: Whether a gift card, a mock bank card, or other card giveaways, adding a rigid piece of cardstock to your direct mail campaigns can increase its premium feel and entice the receiver to open.  

#17. Specialty Fold Options: Create a big reveal with your direct mail campaigns through designs with specialty folds. Asymmetrical folds, accordion folds, and gate folds are just a few direct mail folding options that allow more space for your content to delight with every unfold.  At Preferred Direct, we offer finishing services such as folding, scoring, collating, ect.. Take a look here. 

#18. Retargeting Print: You may have heard about retargeting digital ads, but have you considered retargeting ads using print? Creating a process to automate print campaigns for abandoned carts or product upselling can help nudge customers, that have digitally “checked out” of your company, to reconsider a purchase. 

#19. Print Security: Customers want to know their data is safe with your company. That’s why more and more businesses are partnering with print providers who are HITRUST-certified, HIPAA-compliant, and have shown they follow strict data security standards. If a company says they are secure, they must ensure their vendors are too. Business magazine printing services

#20. Company Magazines: As more companies are creating content for digital, marketing-savvy businesses are maximizing this content and distributing it offline in a company magazine. Once your company has 5-10+ educational blogs, you can create a company magazine to distribute to your customers, periodically. This trend can increase your customer retention and referral rates.  

#21. Concise Copy: Keep it simple! Customers are already overloaded with marketing messages all day long. A concise, well-thought-out slogan and supporting text are more memorable than a full paragraph. Direct marketing campaigns with a clear, simple message can be all you need to tip the scales in your direction.  

#22. Contact Preferred Direct! We would like to think it’s a trend that more and more companies are choosing Preferred Direct for their print and mail needs. Popular reasons businesses have moved to Preferred are: their printer is struggling to meet deadlines, their printer isn’t investing in security technology or their printer has limited options. Working with a more connected, technology-focused printer is a trend that can make a big difference in your marketing.  

  

Before You Dive All In, Contact Preferred Direct

Not all trends will work for your audience, so it’s important to partner with a print provider to discover the right campaign for your goals.

At Preferred Direct, we have a team of designers and print experts to help you create the perfect direct marketing pieces that engage your audience. As a HIPAA-compliant and HITRUST-certified printer, we have invested in top print and fulfillment technology and follow the strictest data security standards to ensure the safety of your data. Partner with Preferred Direct today and implement one or more of these direct marketing trends for your most engaging direct marketing campaign yet! 

22 Direct Marketing Trends in 2022

22 Direct Marketing Trends in 2022

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21 Ways to Add Flair to Your Direct Mail Campaign

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10 Benefits of Direct Marketing for your Business in 2022

10 Benefits of Direct Marketing for your Business in 2022

Here are 10 Astounding Benefits of Direct Marketing for your Business in 2022

2022 has been labeled to be the year of direct marketing. Add to that the lockdown caused by the COVID-19 threat of 2020 to this day, and you’ll find this type of marketing to remain a top channel that continues to enable both B2C and B2B corporations to make millions in profits.

If in the past companies used mainly offline marketing techniques, such as print ads, TV commercials, billboard marketing, or newspaper ads, today most marketing happens online. However, this doesn’t mean that some direct techniques such as direct mail are dead. In fact, direct mail is stronger than ever before. Over 73% of US customers prefer direct mail over other marketing channels.

If you want to gain an edge over your competitors and make the most out of your marketing dollars, you should definitely become aware of the huge benefits of this marketing tactic. However, before getting into that, it is important to look at what actually direct marketing is. 

direct marketing ROI ebook

Download the 2022 Direct Marketing ROI eBOOK today!

 

What is Direct Marketing?

To better understand what direct marketing is, you need to understand what indirect marketing is. Indirect marketing includes all the tactics that promote your brand on a general level. These could be billboards, commercials, newsletters, blog posts, radio ads, google ads, brand awareness campaigns, or newspaper ads. These ads are not personalized to the individual but aim to capture a target audience that share similar interests.

Conversely, direct marketing is focused on the end customer, with a clear goal of converting them or bringing them deeper into the funnel. Direct marketing can include a wide range of tactics, both online and offline. Online  tactics are email marketing, targeted ads, remarketing, or SMS marketing. Offline techniques are telemarketing, events, points of sale, or postal mail.

Traits of a Successful Campaign

Effective direct marketing campaigns have some particular traits. There are:

  • Personalized content
  • Using clear images that draw the eye, coupled with authentic testimonials
  • Leveraging the power of strong, persuasive calls-to-action
  • Keeping data fresh
  • Integrated with other marketing campaigns

Benefits of Direct Marketing for your Business in 2022

variable data printing#1. Offer the ideal purchase experience: direct marketing allows you to craft a bespoke experience for each potential customer, thus maximizing conversion rates. Your customers will feel valued and more willing to be guided from the initial discovery stages all the way through the conversion stage of the buyer journey.

#2. Build strong, long-lasting relationships with your customers: all direct campaigns, such as email marketing or remarketing, enable you to build stronger relationships with your clients. Since you’ll be sending your targeted messages to very specific audiences, plus you’ll have the option to build your messages on the previous ones, you’ll be able to nurture your relationship with prospects.

#3. Discover new customers and find more customers interested in buying from you. When you discover one type of engaged buyer, you can research other buyers with similar interests. You can thus expand your reach and gain access to a new market willing to buy from you.

#4 Perfect targeting: with direct mail marketing services, you can target people based on their unique interests and needs. Direct marketing enables you to narrow down your audience and gain access to only those people who are willing to purchase from you.

#5 Quick turnaround: whether you choose an email marketing campaign or a direct mail campaign, you can rest assured that you’ll be able to experience an extremely quick turnaround time. Creating email campaigns online is super fast and easy. At the same time, commercial printers offer a very good turnaround time thanks to the advancements in print-on-demand technology. You’ll be able to set up winning campaigns within days and boost your conversion rates like never before.

direct marketing personalization#6. Advertise specific products, services or offers: another benefit this type of marketing has to offer relates to control. With this technique, you are in control of which information you’re sending to which prospects. You control the offer and the message depending on the individual, so you can perform multiple A/B tests to determine what your audience really wants from you.

#7 Easy personalization: online, you can use various programs that can personalize the name of a person based on certain criteria. Offline, you can also leverage variable data printing to easily personalize each direct mail you send to prospects. By addressing your recipients by name and by adding certain unique traits they posses will help you connect with them at a deeper level. Variable data printing is an excellent way for easy personalization.

#8. Quite cost-effective: when you factor in the return-on-investment, you soon notice that direct marketing is much cheaper than any other marketing technique. Thanks to analytics, you can know exactly how much you are spending on each conversion.

#9. It’s fairly easy to track and measure your results: Easily track your progress and test out results to see exactly who is benefiting most from your campaigns. Whether you’re going with online or offline campaigns, you can easily track results. Of course, the analytics is better for online campaigns, because it’s all listed there.

direct mail advertising campaign#10. Improve customer loyalty: lastly, direct campaigns are focused and will enable your customers to remember you with ease. Strong campaigns can keep brands and products in the minds of customers. On the other hand, indirect campaigns that are just out there trying to capture the attention of potential customers will never have the impact of a direct marketing campaign in which the customer is directly impacted.

Looking for some more direct marketing insight? Take a look at this article on 2022 Direct Mail Trends and Predictions, by whosmailingwhat.com, and contact our team to get started.

 

direct mail marketing estimate

Use the Best Services for your Brand

direct mail servicesMost people check their mail box several times a day, especially when they are expecting EOBs, collection letters, utility bills or medical bills. You can make it a pleasant surprise by leveraging the benefits offered by one of the best direct marketing techniques, direct mail.  

To fully capitalize on the power of direct marketing for your business, you should only work with professionals. At Preferred Direct, we offer a vast range of personalized marketing services, including direct mail, emergency printing, fundraising services, and printing services. We are focused on increasing your ROI and enabling you to make the most out of your budget. 

 

Contact us today at 1-833-425-7007 and let us help you outsmart your competitors in 2022 and beyond by taking full advantage of Preferred Direct’s Print & Mail services.

Boost Your Political Marketing Campaign with Print

Boost Your Political Marketing Campaign with Print

When it comes to elections, every detail matters. This is especially true for local downticket elections — those that involve smaller, local offices like city council members, school boards and more.

Download the Direct Marketing ROI 2022 eBook

Gain insight into the latest direct marketing trends and learn how to maximize the ROI of your mail campaigns.

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What to Look for in a Direct Mail Printer

What to Look for in a Direct Mail Printer

What to Look for in a Direct Mail Printer

When choosing a direct mail printer for your organization’s communication projects, there’s much to consider. Not all printing providers have the expertise or equipment to handle the demands of full-color, secure, variable data printing. 

direct mail printerBelow are some key characteristics to look for:

  • Ability to handle a wide array of variable data printing applications
  • Flexibility in how they can receive your data
  • Experience with variable data printing applications in your industry
  • Compliance with HITRUST and HIPAA data security standards
  • Advanced printing technology to ensure the utmost accuracy and print quality
  • Supporting solutions

Ability to handle a wide array of variable data printing applications

Your needs may evolve over time, so look for a direct mail printer that has the knowledge, experience, and equipment to handle all types of variable data printing applications. No matter what your organization requires, at Preferred Direct, we are equipped with the expertise and technology in-house to create all varieties of personalized print pieces.

Flexibility in how they can receive your data 

Find out if the commercial printer you’re considering will allow you to send your information your way. When you work with us, we will accept your information via a secure FTP (file transfer protocol). We aim to make the process convenient for you and secure for your business. 

direct mail marketing estimate

Experience with variable data printing applications in your industry 

Every industry has unique concerns and nuances to address. Therefore, industry experience matters when selecting a print partner for your variable data, direct mail projects. Preferred Direct has vast experience and a proven success record in many industries that rely on direct mail, including those that must meet strict privacy and security requirements.

  • Healthcare providers
  • Insurance companies
  • Financial services providers
  • Colleges and Universities
  • Franchises & Dealerships
  • Businesses and Retail
  • Energy & Utilities
  • Nonprofit organizations

Compliance with HITRUST and HIPAA

Preferred Direct is a HITRUST CSF certified direct mail printer. We approach every project with the HITRUST Common Security Framework (CSF), the most widely adopted security framework in the U.S. healthcare industry, in mind. Following HITRUST CSF standards means we handle our customers’ data in a way that meets regulatory compliance requirements and reduces risk. [DM1] We also adhere to the latesHIPAA regulations for protecting sensitive patient data. We apply the necessary security measures so that organizations have compliance with peace of mind.  

Advanced printing technology to ensure the utmost accuracy and print quality

Technology changes at a rapid pace. To ensure you get the best quality outcomes and efficient pricing from direct mail production runs, make sure your direct mail printer has the latest equipment and software. Preferred Direct has cutting-edge digital and inkjet printing technology. Our HP T240 HD and Xerox® Impika®, presses deliver optimal production speed and cost-effectiveness for continuous feed inkjet printing. We specialize in accurate, high-speed lasering and ink-jetting, with the flexibility to communicate custom, personalized messages, thanks to our state-of-the-art equipment, software applications, and skilled team.  This is Why Direct Mail Is Still Effective.

Supporting Solutions beyond printing 

In addition to mailing database management, customization, and printing of your direct mail, we also offer:

  • Match mail
  • Fold
  • Perforate
  • Insert
  • Postal discounts
  • Deliver mailings to the post office
  • Manage inventory

We also offer expert design services to give your direct mail the visual appeal needed to attract your recipients’ attention and engage their interest.

 

Choose the Preferred Direct Mail Printervariable data printing HP

With over 30 years of experience in commercial printing and mailing fulfillment, Preferred Direct is the preferred direct mail printer for many companies nationwide. We have the technology, capacity and drive to assist you in your communications efforts. From design to delivery, we handle your data with care, delivering your direct mail on time and on budget. Contact us today to request a project estimate and let’s get started!

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