Blog
Category: Direct Mail

Why Direct Mail Is Still Relevant

Why Direct Mail Is Still Relevant

Why Direct Mail Is Still Relevant, even in the digital age in which we live, is because many people still prefer to get communications from companies by direct mail in print form. This is especially true when messages are tailored specifically for them. 

A majority of respondents to an online survey conducted by Consumer Action said that they prefer to receive all types of bills by mail—even if they’ve opted to pay the bills online. For medical, utilities, insurance, property tax, mortgage, and credit card notifications, 45 to 74 percent (depending on the account category) said they choose paper over electronic communications.[1]

And even with brands leveraging digital marketing and mobile apps, 73 percent of U.S. consumers still prefer to receive direct print mail. Why? because they can read it whenever they want.[2}

As you can see, direct mail is still relevant, especially when it’s personalized through variable data printing.

What Is Variable Data Printing and Why Is It So Important for Direct Mail?

Variable data printing (VDP) is a digital printing technique used to personalize print communications. VDP allows for various page elements, such as text and graphics, to be different on each piece of a print run. 

Variable data printing can involve something as simple as changing the greeting or name on each copy of a print piece (akin to a mail merge). Or it may be more complex, involving the customization of other text and graphic elements, according to customer information, address, or other data. For example, at Preferred Direct, our variable data detailer allows us to add custom messages, coupons, maps, and other elements to invoices, letters, notices, and more.

The ability to tailor print messaging to individual recipients has become essential for maintaining customer satisfaction and generating revenue. Customers expect brands and organizations to send personalized communications. And personalized communications mean that customers receive relevant content that drives them to action (e.g., pay a bill, purchase a product, or do something else that the sender desires).

Variable data technology has become essential for many different applications—such as statement generationcollection letters, and more—in a wide array of industries. Examples include:

Financial 

● Account statements from banks and credit unions

● Investment portfolios

● Credit card statements

Healthcare

● Medical bills

● Medical EOBs (Explanation of Benefits)

● Patient appointment reminders

● Collections letters

Insurance

● Invoices for premiums

● Policy updates

● Insurance EOB Statements

Municipal and Energy

● Invoices for gas, water, sewer, electric, trash

● Collections letters

● Special Notices

Communications

● Cable TV invoices

● The phone company and wireless provider invoices

● Collection letters

Sales and Marketing

●     Targeted direct mail marketing campaigns

● Sales letters

Nonprofit Organizations

● Fundraising campaign letters

● Event invitations

Colleges and Universities

● Financial aid statements

● Admissions letters

● Invoices

Retail

  • Revolving credit statements
  • Direct mail marketing pieces

The above examples are just a sampling of the many types of direct mail print communications that leverage variable data to make them more effective.

What to Look for in a Direct Mail Printing Provider

When choosing a direct mail printing services provider for your organization’s communications, there’s much to consider. Not all printing resources have the expertise or equipment to handle the demands of variable data printing. Using variable data is one of the reasons Why Direct Mail Is Still Relevant.

Below are some key characteristics to look for:

● Ability to handle a wide array of variable data printing applications

● Flexibility in how they can receive your data

● Experience with variable data printing applications in your industry

● Compliance with HITRUST and HIPAA 

● Advanced printing technology to ensure the utmost accuracy and print quality

● Services beyond printing 

Ability to handle a wide array of variable data printing applications

Your needs may evolve over time, so look for a direct mail print partner that has the knowledge, experience, and equipment to handle all types of variable data printing applications. 

No matter what your organization requires, at Preferred Direct, we are equipped with the expertise and technology in-house to create all varieties of personalized print pieces.

Flexibility in how they can receive your data 

Find out if the commercial printer you’re considering will allow you to send your information your way. 

When you work with us, we will accept your information via a secure FTP (file transfer protocol). We aim to make the process convenient for you.

Experience with variable data printing applications in your industry 

Every industry has unique concerns and nuances to address. Therefore, industry experience matters when selecting a print partner for your variable data, direct mail projects.

Preferred Direct has vast experience and a proven success record in many different industries, including those that must meet strict privacy and security requirements.

● Healthcare providers

● Insurance companies

● Financial services providers

● Colleges and Universities

● Businesses and Retail

● Nonprofit organizations

Compliance with HITRUST and HIPAA

Preferred Direct is HITRUST CSF certified. We approach every project with the HITRUST Common Security Framework (CSF), the most widely adopted security framework in the U.S. healthcare industry, in mind. Following HITRUST CSF standards means we handle our customers’ data in a way that meets regulatory compliance requirements and reduces risk. [DM1] 

We also adhere to the latest HIPAA regulations for protecting sensitive patient data. We apply the necessary security measures so that organizations have compliance with peace of mind. 

Advanced printing technology to ensure the utmost accuracy and print quality

Technology changes at a rapid pace. To ensure you get the best quality outcomes and efficient pricing from direct mail production runs, make sure your commercial printer has the latest equipment and software.

Preferred Direct has cutting-edge digital printing technology. Our HP T240 HD and Xerox® Impika®, presses deliver optimal production speed and cost-effectiveness for continuous feed inkjet printing. We specialize in accurate, high-speed lasering and ink-jetting, with the flexibility to communicate custom, personalized messages, thanks to our state-of-the-art equipment, software applications, and skilled team.  This is Why Direct Mail Is Still Effective.

Services beyond printing 

In addition to mailing database management, customization, and printing of your direct mail, we also:

● Match mail

● Fold

● Perforate

● Insert

● Postal discounts

● Deliver mailings to the post office

● Manage inventory

We also offer expert design services to give your direct mail the visual appeal needed to attract your recipients’ attention and engage their interest.

Learn More About How Direct Mail and Variable Data Printing Can Benefit Your Company

Why Direct Mail Is Still Relevant?  In summary, direct mail—particularly, personalized direct mail—remains an essential tool for building customer loyalty and improving bottom-line results. Keep in mind that working with variable data requires making privacy and data security a priority. Therefore, it’s critical to work with a commercial printing company you can trust to uphold the highest standards of quality and protect customer data. Fortunately, you don’t have to look further for a reliable partner for your personalized direct mail solutions. Preferred Direct has all of the experience and capabilities necessary to handle all of your direct mail and variable data printing needs. Contact us to discuss your next project!

 

  

Read More
3 Ways to Improve Your Direct Mail Campaign

3 Ways to Improve Your Direct Mail Campaign

Direct Mail Campaigns can be hit or miss for companies of every variety, and few things are more frustrating than a low ROI for each unit you send out.

You may not expect your direct mail to be kept in a keepsake box until the end of time, but it’s certainly not meant to catch a customer’s used chewing gum before they’ve even looked at it! The good news is that there are some simple strategies that can lead to higher response rates.

1. Capitalize on the Captive in Your Direct Mail Campaign

A direct mail piece isn’t as flashy as the bells and whistles of an internet advertisement, but this isn’t necessarily a disadvantage. Direct mail often comes across as more trustworthy to customers than digital ads, likely because it requires more effort to create and send.

You also have a captive audience in front of your piece, one that won’t be distracted by the next email or pop-up ad. You’re giving your customers a reason to slow down and concentrate, and they will take the opportunity to do this if the mail is presented in the correct way.

Now is the time to breakdown the message you’re sending customers. For example, if you’re sending direct mail that’s more involved, such as an Explanation of Benefits, you have a tremendous opportunity to draw the reader in by using everyday language. When you make your materials reader-friendly, the reader has a better chance of understanding how you can help them.

Email is an exceptionally cost-effective way to reach your customers, but its ease and affordability have all added up to a lot of noise out there. When the average person gets 121 emails a day, you can’t rely on a clever subject line anymore. A regular mailbox was never meant to hold that kind of volume, which is why most people still like checking their mailbox to see what they got.

2. Segment Your Lists


Imagine you’ve been looking to take a college-level course in the film for fun. You don’t want to get a degree in film and pursue a life in Hollywood, but you do think it would be interesting to learn how people make captivating movies. If you received a piece of direct mail from an educational institution about how to take one-off classes to better oneself, you’re likely to sit up and take notice.

This kind of precise marketing or Target Marketing is possible when you segment your lists. While most companies separate customers based on demographics and location, you can take it one step further. The most successful businesses will collect and analyze information from a wide variety of sources. For example, they may have customers take an email survey about what exactly they’re looking for from their healthcare or financial planning. Or companies will set up loyalty programs, track customer behavior, and devise promotions that speak to customers on their level.

When you’re segmenting your lists, you can use variable data to improve the quality of your direct mail campaign. This tactic will change the wording and graphics of your direct mail piece without slowing the printing process down. The right print on demand company can not only handle the volume and specificity, but it can also get it done as quickly as possible.

No matter how segmented your lists get, reputable printers have the technology to handle the details. A segmentation strategy all but eliminates the need to come up with a clever slogan or to overspend on paper.

When it comes down to it, the essential element you’re trying to convey to your audience is that you’re a company that can be trusted. When you can speak directly to a customer on their level, you show you’ve done your homework.

3. In Your Direct Mail Campaign -Think Different

Each marketing channel your company uses needs to vary according to several factors while still maintaining cohesion. For example, you might use email as a way to notify patients of their upcoming appointments and direct mail to promote new services.

It’s the color, formatting, and wording that connect your brand to each medium, so the customer still walks away with the right impression of the company.

To do this in such a way that people listen, you may need to break the rules. The most commonly read type of direct mail is the oversized envelope, perhaps because it calls to the recipient to find out what’s inside. Postcards are also high on the list, likely because people can merely glance at the direct mail to understand the takeaway.

Other companies will create dimensional mail in the form of paper boxes, airplanes, etc. These unique pieces of mail catch the eye and win your customers over in spite of themselves. Even the most conservative companies can still be creative with their communications.

For those who want to send more conventional material, you might consider offering recipients an incentive that they won’t receive anywhere else. For example, inviting them to a private event or providing a special discount over direct mail. This can help generate the buzz you need to entice more people to open your communications.

Preferred Direct is a print on demand company that specializes in marketing and branding our clients to their customers. There are so many ways in which companies can take a wrong turn when it comes to direct mail campaigns. Segmentation can undoubtedly come across as helpful, but it may also come across as invasive.

Creativity is certainly recommended, but you don’t want to spend big for folding paper airplanes unless it’s worth the returns.

We’re here to help you find a strategy that works, regardless of your budget, deadlines, or customer volume.

We use inventory control to reduce waste while still leaving enough flexibility in case your plans change. We take advantage of automated solutions that will save you time and money, yet again, provide personal customer service and tailor-made advice.
When it comes to direct mail, you need a printing company that looks out for your brand. We also know our way around compliance laws and ensure that each piece of mail meets all HIPAA and HITRUST restrictions. If you’re looking for a company that can handle some heavy demands and saves you money on the postage, we’ve got you covered.

Read More
Do you know your EOBs?

Do you know your EOBs?

Do you know your EOBs?Health insurance companies provide EOB’s or Explanation of Benefits statements after individuals receive their health care services. Given that individuals’ health information is deemed sensitive and protected under HIPAA, it’s crucial to understand EOB requirements.

The EOB Statement

To have a better understanding of “Do you know your EOBs?” it is important to note that at first glance, an Explanation of Benefits statement closely resembles a medical bill. The EOB usually says at the top “This is Not a Bill”; however, it may look like the recipient owes money.

EOB forms give details about a specific medical insurance claim that was processed by the insurer. It explains how much of the insurance claim was paid by the insurance company and how much is outstanding, based upon the costs of the care provided and the individual’s health insurance plan.

To illustrate with an example, consider an allergy screening. The allergist charges a set fee for service, and a health insurer pays a certain amount of that, which is dictated by the individual policy, deductible amounts, and other variables. Individuals usually pay a co-pay at the time of appointment but may owe more money later once the insurer processes the claim if there’s a difference in the service cost and what the insurer will cover.

In addition to details about the specific procedure, the Explanation of Benefits forms usually contains policy-specific information, which adds context. After summarizing the recent claim, the EOB form will usually summarize the deductibles and any other out-of-pocket claims for the year.

This way, the insured can better understand what they owe by reviewing how much of their deductible they’ve already paid. While EOBs explain medical billing information to the insured, they can be challenging to understand, and errors can happen. Many patients need to call their insurer to ask targeted questions, so they can better understand both the EOB form and any subsequent medical bills that arrive.

EOBs generally come after any medical or dental service is provided. Dental EOBs are similar to medical EOBs in form and function and have the same requirements. However, since dental insurance is limited in its coverage, patients who need extensive dental procedures may owe far more than they would for medical care.

Mailing Requirements

While some patients choose to view their EOB form online, many patients are reluctant to view sensitive information online and would prefer to receive a hard copy by mail.

Our Statement Generation or print on demand services make it simple to create and mail personalized EOB statements to users as the need arises. HIPAA’s privacy rule affects statement generation and EOB mailing requirements. HIPAA mandates that an individual’s health conditions, demographic information, services received, and payment for services be kept confidential.

Thus, any medical information, including adolescent children, that mentions the past, present, or future health care information (including fees for services rendered) must respect the privacy rule regardless of how the data is transmitted (via direct mail or electronically).

Given that your medical organization must comply with HIPAA, any direct mail or electronic service you work with must have a thorough understanding of HIPAA and its privacy laws, and be able to send out confidential medical information in an appropriate manner. Knowing your EOBs is important. Preferred Direct complies with all HIPPA requirements.

An insurer cannot be held liable if a patient’s confidential information is disclosed when all proper measures are taken. However, if an insurer does not take proper steps to preserve the integrity of private information, and they are found to be negligent, they will face fines that range from $100 to $50,000 for every violation.

Digital communication companies, like Preferred Direct, provide insurers with a range of medical statements, including EOBs, medical bills, plan benefits, and other healthcare forms, electronically or hard copies. While healthcare marketing materials may not have any private patient information, thus be exempt from HIPAA.  An individual’s sensitive medical forms must have their confidentiality protected.

How to Send EOB Statements

Preferred Direct is a knowledgeable partner for insurers who want to outsource their billing to a third party who can provide fast, accurate, and confidential statement generation or electronic communication services. Since digital communication companies specialize in printing and sending campaigns, hard copies, or electronically, they can do it efficiently.

Outsourcing this service also saves time while allowing employees to focus on mission-critical tasks. Patients enjoy receiving accurate materials promptly.   Preferred Direct’s communication services generally accept health data in a variety of formats, including .csv, .xls, or .txt. Digital communication companies using the supplied data will generate an accurate Explanation of Benefits statement.

Preferred Direct also offers e-billing services, in which medical bills and EOB statements can be generated and electronically transmitted to patient online portals or emailed, streamlining the EOB mail process for insurers.

Since forms must be addressed to individual patients, look for a direct mail shop that offers variable data printing, in which patients’ names and other unique data can be included in the mailings for customized, meaningful communication.

To ensure security and confidentiality protection, insist upon a direct mail provider that has a HITRUST and HIPPA certification, which is the most common security framework for healthcare data in the U.S.

Preferred Direct, has HITRUST certification and keeps up to date with all HIPAA requirements so that we can serve our insurance industry customers.

Not only are we attentive to the healthcare industry requirements, but we also offer highly efficient direct mail services. Since we use match mailing and postage automation services, we can efficiently process and send an Explanation of Benefits statements to their members while saving the customer money.

We create and maintain customized printing products for our customers, and we update our in-house stock with measures for inventory control. This way, we’re always ready for your next mailing. Whether you’re looking to outsource all of your medical statements or only need help with EOB mailing, we can take care of everything quickly and accurately.

Conclusion

When you are dealing with EOB statements you must be certain that all HIPPA rules are met.  Be especially careful with any and all information relative to the person, and that information should be treated with the utmost confidentiality.

There are savings to be had by outsourcing the EOB statements to a competent print and mail production house.

 

Read More
Tips to Build a Strong Direct Mail Database

Tips to Build a Strong Direct Mail Database

Direct mail has been hailed as a great marketing tool to reach new customers, but those customers don’t come out of nowhere. You have to build a direct mail database before your marketing messages can be sent. Some companies make the mistake of putting all their efforts into their marketing materials, when in fact, who you target is just as important, if not more! Here are tips to build a strong direct mail database.

Know Your Target Demographics

Before you build your direct mail database, you’ll need to learn your target demographics and psychographics.

Demographics can be: age, gender, ethnicity, location, marital status, education level, income and occupation.

Psychographics can be: interests, hobbies, lifestyle, attitudes, etc.

How do you figure out your target market?

1. Look at your current customers. Try to find threads of commonality in demographics and interests.

2. Look at your competition. Find out who they’re advertising to and determine niches within that market they may have overlooked.

3. Make a list of the benefits of your product or service. See if you can narrow down who your product or service will most appeal to.

4. Determine your geographic scope. How far in your area do you want to reach out? You can advertise on any scale from local to county to state to national depending on your company and budget.

5. Use trade journals specific to your industry for insights on industry consumers. Likely, your industry has already done their research on target customers and their behaviors, so why not use these very valuable insights?

Through research and surveys you can determine your target audience’s demographics and psychographics. You can hire outside companies to conduct surveys or you can conduct them yourself. Here are some tips on creating an effective survey.

Once you’ve identified your target market, you’re ready to build your mailing list.

Building Your Direct Mail Database

There are two ways to build a direct mail database: encourage customers to sign up and/or buy a mailing list.

1. Use promotions, newsletters and incentives to encourage people to sign up for your mailing list. By offering a free product, service, or a sizable discount, you can gather information for your direct mail campaigns. The quality of your list matters. Gather information including, name, gender and mailing address at minimum. If you can collect demographic information, that’s even better but be aware that the longer the form to fill out, the less likely a person is to complete it.

2. Purchase mailing lists. There are two types of mailing lists: compiled and direct response. A compiled list is usually pulled by geographic area and can be segmented by demographics, income etc. A direct response list is a list made up of people who’ve responded to direct marketing in the past (whether direct mail, infomercials, etc.)

You can purchase mailing lists from direct mail companies like Preferred Direct. Click here to learn more about Preferred Direct’s mailing lists.

 

Analyze your Database to Create a Better Campaign

Once you’ve created your direct mail database, how can you use your database effectively? Analyze it! Here are a few tips to utilize your database to identify better with your prospective or current customers and get better return on your investment:

1. Analyze Demographics. Are the people in your database wealthier or more modest? What age range? Do they have children? What’s their ethnicity? When you create your direct mail fliers/postcards/mailers, choose images that appeal to their particular lifestyle. For example, if your list is mostly females with children, make sure any photos or images you use include this.

2. Analyze Geographic Data. Where do the people in your database live? Do they live in urban, suburban or rural areas? Is there anything major in their local or state environments that you can mention that will help them connect with you? Use photos that reflect geographic region and lifestyle.

You can find ways to connect to the people in your database by appealing to them through database analysis. This makes your database work harder and better for you. When you are creating your direct mail piece, keep in mind opportunities for variable data. Variable data means you can print different offers, incentives or information for different demographics or psychographics.

Do you need help creating your direct mail database? Preferred Direct is a commercial printer and direct mail company that can help you put together your mailing lists, and completes the direct mail process from start to finish. Click here to learn about Preferred Direct’s direct mail services.

At Preferred Direct, we make sure to keep your cost down. You will have a project manager who keeps your print jobs on track. Our project managers stay on top of your print jobs and can answer any questions you have along the way. We even provide emergency print services for those fast approaching deadlines. We also provide tracking so you can be assured that your shipment is arriving in a timely manner. One of our printers is the Xerox Impika®, a top-of-the-line machine that prints quality materials fast, ultimately saving you time and money. When choosing a commercial printing company, you can count on Preferred Direct to be cost effective, speedy, and customer-friendly.

Call us toll-free today at 1-844-719-1848 or click here for an online quote.

Sources: crmtrends.com, wikihow.com, sageagestrategies.com, inc.com, smallbusiness.chron.com

SaveSaveSaveSave

Read More
7 Tips to Increase ROI on Direct Mail

7 Tips to Increase ROI on Direct Mail

Direct mail can be a very effective marketing tool to reach new customers as well as remind your current customers about your company. We’ve already discussed ways to create effective direct mail pieces. You can read that blog here. Now let’s talk about return on investment (ROI). There are things you can do to boost your response rate on direct mail, and that’s the ultimate goal, isn’t it? What are some extra steps you can take to attract a higher response rate?

Here are 7 tips to track and try to increase your ROI on direct mail:

1. Create a Unique Offer.

Unique offers drive responses. Unique offers can be a percentage off a product or service, a buy one get one free deal, or anything else you can come up with. Make sure your offer is big enough to be enticing, to drive action, and that it’s not the same offer advertised using other mediums. This will give you the chance to provide a unique promo code on your direct mail pieces, which will help you track your responses and ROI.

2. Create a Unique Landing Page, Email Account or Phone Number to Call for Response.

On your direct mail piece, you should refer a customer to respond in a convenient way, whether through a website, phone number or email. The easier it is to redeem an offer from direct mail, the better. To track your ROI, you are going to want to use a unique landing page on your website, a unique email account or a unique phone number to measure responses.

3. Target.

Finding the best target audience for your direct mail campaign is going to help you convert more sales. The more specific the audience, the better. Instead of casting a wide net and spending money on sending direct mail to customers unlikely to buy your product or service, you should send it to people more likely to respond. Is your product or service geared toward homeowners? Males? Females? Higher incomes? Certain zip codes? Create a targeted list of recipients to make your message count the most.

4. Personalize.

Personalize your offer or message to your target audiences. Always address the recipient by name for courtesy and professionalism. Target your special offers for each one of your audiences. For instance, if you are a jewelry retailer you might send a direct mail piece for earrings to a female and cufflinks to a male. Variable data allows different messages and offers to go to different customers. You can learn more about personalizing with variable data by clicking here.

5. Send Follow-up Direct Mail Pieces.

One and done, as the saying goes, has been shown to not be as effective in driving conversions. Make sure you are following up on direct mail campaigns with additional direct mail campaigns. The more times a customer is introduced to your brand and messaging, the more credible your company and offer become and the higher likelihood there is for a response. It’s also a great reminder in case they meant to respond and forgot.

 

6. Consider Postage and Mailing.

One of the ways to increase ROI is simply to reduce cost. Save on postage by using bulk rates. Direct mail companies can help you determine ways to save money through mailing. Keep in mind, different size direct mail pieces cost different amounts to mail. You will want to balance cost with appeal. For instance, a smaller postcard will cost less to mail but may get lost in the shuffle. Find a balance of appeal to customers and budget, and utilize direct mail companies’ postage discounts.

7. Retarget.

If your direct mail campaign led the potential customer to type in your website url but did not lead to a buy or conversion, you can retarget them. Using online ad campaigns such as Google Adwords remarketing or Facebook ad retargeting, you can reach the customers who have shown interest in your product or service but did not buy. This gives you an even better target group of customers to address in your advertising, because they’ve already shown interest in your company but perhaps they weren’t ready to buy at that particular time. You can also retarget with follow-up direct mail campaigns.

These are just a few options, but there are many other ways to drive conversions and improve response. Work closely with a direct mail company to find individual ways to improve your campaign’s performance.

  • Need help calculating your return on investment (ROI)? To calculate your ROI follow these steps:
  • Figure out how much money was generated from the campaign. You will have needed to track your leads with special promo codes or phone numbers.
  • Add up the costs of your direct mail campaign including graphic design, printing and postage.
  • Subtract the total spent from the total sales made to see how much money you made. Keep in mind that repetition will help to brand your company and achieve better results over time. Make sure to leave a long enough window for tracking response. For instance, tracking 30 days after a campaign ends will give you a better picture of impact than 7 days after a campaign.

Preferred Direct is a commercial printer and direct mail marketing company providing design, print, targeting and mailing services. To speak to a project manager call -844-719-1848, or click here for an online quote.

 


 

At Preferred Direct, we make sure to keep your cost down. You will have a project manager who keeps your print jobs on track. Our project managers stay on top of your print jobs and can answer any questions you have along the way. We even provide emergency print services for those fast approaching deadlines. We also provide tracking so you can be assured that your shipment is arriving in a timely manner. Our Xerox Impika® and HP-T240 printers are top-of-the-line machines that print quality materials fast, ultimately saving you time and money. When choosing a commercial printing company, you can count on Preferred Direct to be cost effective, speedy, and customer-friendly.

Call us toll-free today at 1-844-719-1848 or click here for an online quote.

Sources: ballantine.com, dmedelivers.com, under30ceo.com

Images courtesy of FreeDigitalPhotos.net by Stuart Miles (profit), digitalart (mailbox) and Stuart Miles (calculate)

SaveSave

Read More
Does Your Company Support Charities? Print Marketing Is a Great Way to Show Support

Does Your Company Support Charities? Print Marketing Is a Great Way to Show Support

Many companies donate to and support charities. Are you looking for ways to raise money for your choice charities? Are you wanting to brand your business as a philanthropic organization? Direct mail marketing creates one of the best fundraising opportunities for charities. You can work with charitable organizations to promote both the charity and your business at the same time.

sponsor charities and promote them with print marketing

Supporting charities doesn’t have to be restricted to monetary donations. You can also support your choice charities by tying them into your current marketing campaigns, or creating new campaigns based on the charity. It is very beneficial for companies to support charities. Here’s why:

 

Benefits of Supporting a Charity

  • Charitable image – Your company shows commitment and interest in your community and in the well-being of humanity when it sponsors a charitable organization.
  • Increased visibility – By sponsoring charitable organizations and their events, your company’s name and logo appear in more places, increasing your visibility to potential customers.
  • Networking – Attending charitable organization events introduces your company to others that support the charity and can lead to networking opportunities.
  • Tax deductions – Your business receives tax deductions when supporting a charity. You can deduct up to 50 percent of your Adjusted Gross Income, but be sure to check with a tax professional for regulations.
  • Build stronger relationships with your customers – Your customers will like that your business is charitable and therefore will feel better about supporting your company.

 

Ways to Tie Charities Into Your Marketing

You can make your charitable organization partnership beneficial to both the charity and your business through cross-promotional marketing.

companies support charities with print marketingHere are a few cross-promotional marketing ideas:

  • Promotional months – Does your company support a breast cancer charity, diabetes charity, or a pet charity? There are months in the year that are specifically designated for these types of charities. Breast Cancer Awareness Month, American Diabetes Month, and National Dog Adoption Month are examples of months designed for charities. Find ways to promote your business and theirs by tying marketing campaigns to these promotional months.
  • Give back on every sale – You can advertise a product or service and pledge giving back x amount of dollars to the charity.
  • Sell tickets for charitable events – To increase your business’s online and/or physical traffic, sell tickets for your choice charity’s events.
  • Coupons – Give the charity coupons for your business’s products or services to distribute as added value for their donors. Added value can help the charity keep or entice new donors while giving your business exposure.

 

Types of Direct Marketing and Print Marketing You Can Use to Support Charities

Whether you are tying in a charitable organization to a current promotion you have, or sending out information on your own products or services and mentioning the charity, direct marketing is a great way to benefit both the charity and your business.

Here are ways to use print marketing to support your choice charities:

Direct Mail – Let your customers or potential customers know about your cross-promotional charitable events, campaigns, products or services through direct mail. Direct mail is one of the top ways charities fundraise, and your company can attract business and/or build your company’s reputation by using the same means.

Transpromo Marketing – Are you sending out statements to your customers? You can generously add an advertisement for the charities you support on your statements without spending additional money on postage. You can also promote cross-promotional charitable events or campaigns.

Newsletters –  Mention the charities you support in your newsletters. Whether you send out e-newsletters or mail out newsletters, you can support your choice charity, or let your customers know about cross-promotional events or marketing campaigns.

Coupons and/or TicketsPrint coupons and or tickets for charitable or cross-promotional events.

 

Preferred Direct provides print marketing and direct marketing opportunities for businesses and charities. Find a list of services here. For a quick online quote, click here or call toll-free 1-844-719-1848.

 


 

At Preferred Direct, we make sure to keep your cost down. You will have a project manager who keeps your print jobs on track. Our project managers stay on top of your print jobs and can answer any questions you have along the way. We even provide emergency print services for those fast approaching deadlines. We also provide tracking so you can be assured that your shipment is arriving in a timely manner. One of our printers is the Xerox Impika®, a top-of-the-line machine that prints quality materials fast, ultimately saving you time and money. When choosing a commercial printing company, you can count on Preferred Direct to be cost effective, speedy, and customer-friendly.

Call us toll-free today at 1-844-719-1848 or click here for an online quote.

 

Sources: smallbusiness.chron.com, kabbage.com, frugalmarketing.com

Images courtesy of FreeDigitalPhotos.net by David Castillo Dominici (Philanthropy) and aechan (Sponsor)

Read More