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Marketing Tips for Nonprofits

Marketing Tips for Nonprofits

Welcome to the Preferred Direct Blog

Marketing Tips for Nonprofits

Marketing Tips for Nonprofits – Using Commercial Printing Services

Print marketing and digital marketing should be a part of your nonprofit’s overall marketing strategy. Used in combination, they reinforce and further your organization’s mission and goals. As a commercial printing services provider, Preferred Direct helps many nonprofits maximize the success of their print and digital marketing efforts. In this article, we’re going to share several marketing tips for nonprofits that can help your organization boost awareness, raise funds, and recruit volunteers.

1. Don’t underestimate the power of print.

We live in a digital era. But that has not rendered print marketing obsolete. Instead, it has intensified the impact that printed materials have when they’re created strategically and executed flawlessly. Printed pieces will help your organization stand out and provide a tangible way to reach your target audience.

What types of print collateral can help your nonprofit in your marketing and fundraising efforts?

  • Fundraising mailers
  • Branded letterhead and envelopes
  • Postcards
  • Posters
  • CDs/DVDs
  • Brochures
  • Calendars
  • Annual Reports

Before working with a printing company, check to make sure they have the latest digital printing and inkjet printing technologies to produce superior results cost-effectively.

2. Get personal and precise with direct mail marketing.

Print collateral that is personalized to the individual recipient helps to build trust in your organization and incite action. Seek to work with a commercial printing company that offers direct mail marketing services that include:

  • Variable data printing (text and images) to customize print pieces to each individual on your mailing list.
  • Mailing list services to make sure your direct mail marketing pieces are targeted at the right people based on demographic, geographic, and other criteria.
  • Postage automation to save you time and money through sorting, shipping, and delivery to the post office and by passing along volume discounts.

3. Stay within budget with on-demand printing.

By working with a commercial printer that offers on-demand printing, your organization can keep costs in check. On-demand means you’re not locked into minimum order commitments. You pay a low price per unit, even if you only need a small number of print materials produced. Best of all, it’s simple and quick when you want more pieces printed because your digital files are saved and ready to go for your next order. Also, consider the eco-friendly attributes of on-demand printing. Because you can better align your print volume with your actual needs, you conserve paper, electricity, and other resources.

4. Get help managing your print inventory.

If you work with a commercial printing company on an ongoing basis, you’ll find that you can save time and money when the printer offers inventory management services. Inventory control is especially critical when using on-demand printing services. It ensures the supplies you need for your direct mail and other print marketing materials will be readily available when you need them.

Marketing Tips for Nonprofits – Using Digital Marketing Solutions

1. Save time and money—and put a consistent brand forward—by using a commercial printing services provider who also has expertise in digital marketing.

If you have a commercial printer that also excels in digital marketing strategies, your organization will gain efficiency and effectiveness in all of its marketing and fundraising campaigns. It will enable you to ensure consistent messaging—delivered at just the right time for maximal impact.

2. Create irresistible email marketing campaigns.

Fortunately, nonprofit organizations have one of the highest average email open rates (25.17 percent) compared to other industries, according to Mailchimp data.

However, people are inundated with email messages every day, so it’s critical to carefully craft your email marketing campaigns to rise above the noise. Work with your digital marketing and commercial printing services provider to create email designs and content that will grab attention and compel people to act.

3. Keep your cause front and center with SMS messaging.

According to an article on the Crazy Egg blog, research has shown SMS open rates to be as high as 98 percent. Yet only approximately 61 percent of marketers use SMS to promote their brands even though 45 percent of people reply to SMS marketing messages. By marketing your nonprofits events and fundraising campaigns via text messages, you seize a viable opportunity to encourage interaction with your organization.

4. Customize your digital marketing communications.

Tailoring your nonprofit’s digital marketing messaging to the individual allows you to build a stronger bond with existing and prospective donors, volunteers, and community partners. Make sure that the commercial printer you choose can handle variable data and personalize messages to individuals on your print and electronic mailing lists. Customized email marketing and SMS marketing messages will help increase recipients’ engagement with your nonprofit.

Bonus Nonprofit Marketing Tip: Be selective about the commercial printing company you choose.

Not all commercial printers have the breadth of capabilities needed to give nonprofits excellent quality and value in both print and digital marketing services. At Preferred Direct, we have years of experience working with charitable organizations to minimize costs and maximize returns. We provide a full spectrum of services related to printing, direct mail marketing, email marketing, and SMS marketing.

We will work with your nonprofit on all aspects of your projects.

  • Designing
  • Developing mailing lists
  • Printing (digital printing and inkjet printing)
  • Reducing postage costs
  • Mailing
  • And more

Contact us to discuss your nonprofit’s marketing needs! We have the technology and expertise to save your nonprofit time and money while improving the results of your direct mail and digital marketing campaigns.

 

Call Preferred Direct toll-free today. 1-844-719-1848

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How Commercial Printing Can Elevate Marketing Results

How Commercial Printing Can Elevate Marketing Results

Welcome to the Preferred Direct Blog

How Commercial Printing Can Elevate Marketing Results

Tips for Elevating Marketing Results with Commercial Printing

Professional commercial printing can make a difference in how customers perceive your company. Think about it; every marketing and sales piece that you print represents your brand. The more polished and professional your print marketing materials are, the more prospects will view your business as credible and trustworthy.

Benefits of Commercial Printing Services and Print Marketing

Print marketing pieces by a commercial printing company give people a well-prepared, tangible way to learn about your brand and have your contact info close at hand. In this digital age, commercial print services supplement your online marketing messaging—which makes you more memorable as the print pieces reinforce what customers see online.

Moreover, print marketing collateral helps build awareness of your business’s online presence. By sharing your website URL, email address, and social media profiles in your print communications, you can steer people to connect with you online.

How to Use Commercial Printing Services to Boost Your Marketing Results

Here are some tips for how to get optimal results from print marketing products created by a  commercial printer:

  • Partner with a reputable, experienced commercial printing company that understands what it takes to create marketing materials that will have a maximal impact.
  • Use a professional graphic designer if you don’t have that expertise and skillset in-house.
  • Use a professional copywriter if you don’t have that expertise and skillset in-house.
  • Make sure that your brand elements (logo, colors, terminology, etc.) have consistency across your print marketing materials.
  • Make sure all of your contact information is on your print products.
  • Include social media information so that people will know where they can connect with you online.
  • Proofread your print marketing materials.
  • Consider print-on-demand and inventory management services to save your business money and time.

Examples of Print Marketing Materials That Work

Rack cards

Rack cards have many uses and do well where there’s a lot of foot traffic. Some of the locations where you may have seen them include visitors’ centers, restaurants, hotels, and landmarks. Many different types of businesses have success with rack cards. For example, they can help efforts to promote fundraising events, live entertainment acts, charitable causes, tourist destinations and attractions, food festivals, and more. Rack cards are an inexpensive way to attract attention and communicate the most important information about what you want to promote.

 

Brochures

Brochures deliver a means to include more details than rack cards while still in a print format that’s convenient for people to take with them. They are cost-effective and easy to distribute at events or locations where you want them to be accessible to your target audience. Also, brochures allow you to communicate your brand’s value and essential details about your products and services in a tangible form.

 

Catalogs

Catalogs are critical drivers of sales and brand loyalty. Often, print catalogs are the catalyst for getting prospects to visit a retailer’s website or visit a store. Also, many retailers have found that sending catalogs to customers who have made online purchases often results in additional sales from those same customers.

 

Flyers

Flyers offer a simple, short-and-sweet way to grab people’s attention and impel them to learn more about your business. They’re easy to hand out or leave as a take-away at trade shows.

 

Newsletters

Print newsletters allow businesses to provide more in-depth information to readers than do e-newsletters. Moreover, a print newsletter is convenient for readers to pick up and read it at their leisure. People can enjoy them when they have time and aren’t distracted by a barrage of online notifications and emails.

 

Direct mail postcards

Personalized direct mail postcards can be highly targeted, enabling your company to reach ideal prospects easily. Moreover, they’re very affordable to produce and mail. As more and more customers are becoming inundated by email marketing messages, print marketing postcards help make brands stand out.

 

Signs and posters

For local events and fundraisers, signs and posters can help raise awareness and generate word of mouth. When strategically placed within communities, they serve as a powerful grass-roots marketing tactic. Of course, the more attractive they are (professional design and superior print quality), the more attention they’ll attract.

 

Sales packets

Usually consisting of folders with a variety of sales and marketing collateral, sales packets help move potential B2B buyers one step closer to making a purchase. An exceptional sales packet will reinforce the positive impression your sales team made during their sales visits.

And there’s more

These are just a few samples of the types of print marketing materials that your business might benefit from. Meanwhile, your imagination and creativity expand the possibilities. And you can count on our team at Preferred Direct to help you brainstorm ideas to differentiate your company from your competition.

Best Practices in Commercial Printing for Print Marketing

Not all commercial printers have the same technology, equipment, and capabilities. That’s why it’s critical to ask questions and ensure you’ll be getting the best quality, turnaround times, and value.

At Preferred Direct, we use digital printing and inkjet printing to produce stunning, cost-effective marketing materials.

 

Digital Printing

Digital printing allows us to send text and images in digital files directly to a printing press. Unlike traditional offset printing, it doesn’t require the time and cost to create a printing plate. With digital printing, you get high-quality graphics that make a strong first impression.

 

Inkjet Printing

Inkjet printing allows for fast and accurate printing of custom elements, such as addresses, barcodes, indicias, and more. Plus, it’s highly cost-efficient for creating large quantities of personalized marketing pieces.

 

Cost-cutting On-Demand Printing Using Variable Data

To keep costs extremely affordable for our customers, Preferred Direct does all of our printing on two roll-to-roll presses for cost-effective on-demand printing. This approach ensures you won’t have to pay for pieces you don’t need and will never use. Also, on-demand means you avoid the printing order minimums that come with traditional printing.

With on-demand printing at Preferred Direct, we print the number of items that you need now. And, we can use variable data (text and images) to customize marketing materials to your individual recipients. Whether catalogs or brochures or newsletters or other communications, that personalization will help you create marketing pieces that drive interaction and results. With printing on-demand, you pay an inexpensive cost per unit even when you only need a small quantity printed. And, when you want more units printed, there’s no need to start from square one again. We save your digital files and can print additional pieces as you need them.

Besides the cost-saving benefits, on-demand printing also conserves paper, making it a more environmentally friendly option. Many customers seek to do business with eco-conscious companies. By using on-demand printing, you can strengthen your value proposition and set you apart from your competition.

Print Inventory Management for Saving Time and Money

To ensure we can meet your on-demand printing needs quickly, we offer inventory management at our facility. Different marketing projects require different sizes and styles of paper and envelopes, and we can store large quantities of whatever your jobs will need. Our inventory management services ensure that when you need a print piece produced, we’ll have the resources on hand and ready to go. You can also get weekly or monthly stock level reports to keep tabs on your current inventory.

Next Steps for Marketing Success with Professional Print Marketing Materials

To learn more about how a commercial printer can help you achieve your marketing goals, contact us. Share your challenges and aspirations with us! Using our extensive commercial printing expertise and capabilities, we’ll create marketing materials to elevate your brand without deflating your bottom line.

The Marketplace of Ideas

Our collective experience over the past 30-plus years has reinforced the values that were exemplified at our founding: Service, Value, and Creative Response to Client Concerns. 

We practice those principles every day in every way, embrace new technology and modern materials, and continue to focus on creative problem-solving. We value your collaboration, comments, and service evaluations, and rely on your feedback as we move in new directions. We value the ongoing relationships we have established with our customers. We will Boost Your Marketing with Variable Data Direct Mail and Commercial Printing.

For each project, Preferred Direct will provide a project manager to work with you to guarantee fast, efficient, accurate and confidential processing of information for your commercial printing or direct billing project. Our Commercial Printing and Direct Mail Platform provides for medical billing services, municipal utility bills, statement generation, e-billing, and transpromo marketing, a company’s direct billing is completed in a timely and professional manner.

Call Preferred Direct toll-free today. 1-844-719-1848

 

 

Envelope Press

HP 240T HD Roll to Roll Press

Xerox Roll to Roll Press

High Speed Mail Inserter

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