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Tips to Build a Strong Direct Mail Database

Posted on June 6th, 2017

By Bill Nee   Direct mail has been hailed as a great marketing tool to reach new customers, but those customers don’t come out of nowhere. You have to build a direct mail database before your marketing messages can be sent. Some companies make the mistake of putting all their efforts into their marketing materials, […]


7 Tips to Increase ROI on Direct Mail

Posted on March 3rd, 2017

By Bill Nee   Direct mail can be a very effective marketing tool to reach new customers as well as remind your current customers about your company. We’ve already discussed ways to create effective direct mail pieces. You can read that blog here. Now let’s talk about return on investment (ROI). There are things you […]


Does Your Company Support Charities? Print Marketing Is a Great Way to Show Support

Posted on November 11th, 2016

By Bill Nee   Many companies donate to and support charities. Are you looking for ways to raise money for your choice charities? Are you wanting to brand your business as a philanthropic organization? Direct mail marketing creates one of the best fundraising opportunities for charities. You can work with charitable organizations to promote both […]


Why Nonprofits Should Use Direct Mail Marketing for Fundraising

Posted on July 7nd, 2016

By Bill Nee     Direct mail fundraising is one of the best ways to increase giving and grow your donor database. Nonprofits depend on money and support from donors to keep an organization functioning. Out of all of the types of nonprofit marketing, fundraising by mail should be on your list of fundraising strategies. […]


How to Save Money on Your Commercial Printing

Posted on July 7th, 2016

By Bill Nee There are many ways to save money on commercial printing, but you want to make sure you’re not sacrificing quality over cost. To make sure you have a quality-finished piece that fits your budget, you need a printer with the most up-to-date equipment and technology. You want: The best-in-class high-resolution print quality […]


Your Top 3 Concerns When It Comes to Choosing a Commercial Printing Company

Posted on June 6th, 2016

Make sure they meet Your Expectations By Bill Nee Outsourcing any job can be nerve-racking, especially for commercial printing. The finished product reflects your company’s brand and message. The time it saves you, though, is worth it, especially if you pick the right company. When you send a job to a commercial printer, you are […]


10 Benefits of Direct Marketing

Posted on May 5th, 2016

By Bill Nee Are you having trouble deciding how to spend your marketing dollars? With so many advertising options available, it’s hard to decide how and where to advertise and get the best return-on-investment. Ask yourself: What audience are you trying to reach? Do you want your audience to buy your product? Attend your event? […]


The Top 5 Advantages of Outsourcing Medical Billing

Posted on May 5th, 2016

By Bill Nee   If you don’t send patients their bills in a timely manner, your account receivables will suffer and your collection rates will be low. It may be time to outsource your medical billing. Should medical billing be done in-house or outsourced to a direct billing company? There are advantages and disadvantages to […]


12 Tips for Creating Effective Direct Mail Pieces

Posted on March 3th, 2016

by Bill Nee   Direct mail marketing can be an effective way to reach potential customers. Learn how to make the most of your direct mail pieces.       12 Tips for Creating Effective Direct Mail Pieces   Getting your business to stand out from your competition is an on-going battle in the world […]


What Is Transpromo Marketing?

Posted on February 2th, 2016

by Bill Nee   Transpromo Marketing. It sounds like you might be doing a Transatlantic crossing! That would be exciting, but in this blog, we are talking about Transpromo marketing or transpromotional marketing. It’s a way for companies to market to existing customers through existing customer communication channels like statements and bills sent by mail. […]